关于绿色营销与企业竞争力构造的分析——基于竞争力经济学的解释

绿色营销是传统营销的延伸和拓展,是21世纪营销的主流。在市场竞争日益激烈的形势下,如何构造强势的企业竞争力,是企业经营的核心所在。把绿色营销和企业竞争力构造结合在一起,通过绿色营销提升企业竞争力,就不失为一种首选之策。

一部具有广阔应用价值的理论专著——评《竞争力经济学》

一般的经济学原理认为，所有的企业都具有“经济人”的理性行为特征，表现为“趋利避害”，追求利润最大化，并以此为目标，来制定产品战略、价格策略、营销方案，配置各种资源，加强内部管理，参与市场竞争。这就是所谓企业所共有的竞争的“同质性”。问题在于。

南宁市体育产业竞争力剖析

对南宁市体育产业的原生竞争力、现实竞争力和可持续竞争力进行剖析,提出制度创新、建设产业园区、打造精品赛事、推动区域合作是提升南宁市体育产业竞争力的有效策略。

国内两大手机厂商竞争层面的比较分析

国内两大手机厂商从各自市场竞争力到初始战略选择及正确战略选择的原因和因素,公司治理对企业发展的具有基础性作用。企业战略决定企业竞争力的基本逻辑关系。在公司治理机制上,不仅要解决经营者激励问题,还要关注其能力问题的结论。

面向可持续竞争力的财务资源管理——以天士力公司为例

一、财务资源管理与企业可持续竞争力经济学中的资源是指人们在生产活动中投入的各种要素。管理学中的资源多指企业所拥有的有价值的资产。而财务资源不仅包括企业现在所拥有的资金和其他有价值的资源，还包括企业获取资金和创造经济增值的各种渠道和能力。财务资源管理就是要合理利用和分配现有的财务资源，力求为企业创造更多价值并提升竞争力。企业可持续竞争力通俗来讲是企业在经营过程中形成的、不易被效仿的、能带来超额利润的能力，是企业获取可持续性竞争优势的核心能力。企业的可持续竞争力也可以表现为企业持续的竞争优势，而这种竞争优势是建立在企业所拥有的独特资源和在既定的竞争环境中对这些资源进行管理的基础上的，要保证企业的可持续竞争力就必须注重财务资源管理。

How to Improve Urban Competitiveness

Urban competitiveness has been the hot topic for researches and studies over years. The aim of this paper is to elaborate urban competitiveness. First, definition of competitiveness is discussed in detail and then the differences of competitiveness of nations and enterprises are presented. In Section 2, urban competitiveness is defined. Since the assessment of urban competitiveness is the focus of many studies, Section 3 elaborates four models or frameworks for assessing urbancompetitiveness. Last, but by no means the least, Chengdu has been discussed as a case on how to improve urban competitiveness. Three suggestions are put forward, which are clustering strategy, more efficient governance and urban marketing campaigns respectively.

Economic and Social Impact of Advanced Research at Universities

The major purpose of any university is high-quality education of its students for the needs of society. Qualified staff （including teachers and administration） is the necessary condition for high-quality education of students. The qualified staff （university teachers） can only be internationally competitive when they do high quality research andactively participate in the university management. Government and industry set up the ＂boundary conditions＂ for universities, but they should not interfere into the internal self-governance of the universities, and should respect academic freedom. A world-class university has its own Triple Helix uniting education, research and innovation. A few specific examples of practical realization of such ＂sub＂ Triple Helix are given, which are based on personal experience of the author during 24 years of his work as a professor at leading universities in the USA, Germany and Japan. Though some findings and conclusions may have limited use in any particular country, there are universal features that should be present in any modem university interested in increasing its impact on local environment, concerned with interaction to local government and local businesses, and striving for top positions in international rankings.

动态

《竞争力经济学》理论与应用研讨会在京召开由中国社会科学院科研局、广东经济出版社共同举办的"《竞争力经济学》研讨会"于2004年3月21日在京召开。新闻出版总署副署长石峰、中国社会科学院副院长陈佳贵到会并发表了讲话。《竞争力经济学》一书是中国社会科学院的重大科研成果,是由中国社会科学院工业经济研究所副所长金碚博士率领几位在经济学分支领域的研究颇有造诣的知名青年学者,历时多年完成的。该成果填补了经济学领域中竞争力研究的一个空白。就一般经济学的原理是假定经济行为主体都具有趋利避害的经济人理性。