当下正处于“互联网+”时代,公共图书馆服务模式正迎来前所未有的机遇与挑战。对于现代企业发展与生存而言,竞争情报是非常重要的一种手段,同时它也能帮助企业保持竞争优势,实现科技创新。图书馆应利用好在信息资源、技术与人才方面的优...当下正处于“互联网+”时代,公共图书馆服务模式正迎来前所未有的机遇与挑战。对于现代企业发展与生存而言,竞争情报是非常重要的一种手段,同时它也能帮助企业保持竞争优势,实现科技创新。图书馆应利用好在信息资源、技术与人才方面的优势,并将其最大限度地发挥出来,从而帮助企业用户获取其所需的竞争情报服务。笔者将对企业在科技创新过程中竞争情报需求的相关内容进行分析,将其与“互联网+”时代下公共图书馆开展竞争情报服务的现状相结合,借助SWOT分析法对公共图书馆面向企业科技创新的竞争情报服务的优劣势及面临的机遇和挑战进行分析,探讨“互联网+”时代下公共图书馆面向企业科技创新的竞争情报服务策略。At present, in the era of “Internet+”, the public library service model is ushering in unprecedented opportunities and challenges. For the development and survival of modern enterprises, competitive intelligence is a very important means, and it can also help enterprises maintain competitive advantages and achieve scientific and technological innovation. Libraries should make good use of their advantages in information resources, technology and talents, and maximize them to help enterprise users obtain the competitive intelligence services they need. This paper will analyze the relevant content of the competitive intelligence demand of enterprises in the process of scientific and technological innovation, combine it with the current situation of competitive intelligence services carried out by public libraries in the “Internet+” era, analyze the advantages and disadvantages of competitive intelligence services for enterprise scientific and technological innovation of public libraries, as well as the opportunities and challenges they face with the help of SWOT analysis method, and discuss the competitive intelligence service strategy of public libraries for enterprise scientific and technological innovation in the “Internet+” era.展开更多
本文借鉴复合型电商平台的运营现实,以FBP(fulfilled by POP),即商家进驻电商平台后将产品运入平台仓库,商家负责产品销售,平台负责发货和售后,及SOP(sale on POP),即电商平台只提供一个销售平台,商家自主运营、发货、售后两种进驻模式...本文借鉴复合型电商平台的运营现实,以FBP(fulfilled by POP),即商家进驻电商平台后将产品运入平台仓库,商家负责产品销售,平台负责发货和售后,及SOP(sale on POP),即电商平台只提供一个销售平台,商家自主运营、发货、售后两种进驻模式商家和平台的竞合为参考,分别构建了平台自营或FBP模式、自营+FBP模式、自营+FBP+SOP模式下的在线渠道竞争模型。通过构建价格和服务同时影响消费者选择的效用函数,综合采用博弈论和最优化方法来确定不同模式下的参与者定价和服务决策,并借助算例分析进行深入研究。结果表明;无论何种模式,自己提供服务的商家和平台最优收益的实现都会受众多条件的影响,将服务交由平台提供的商家反而总能实现最优;进驻模式中参与者数量的增加会降低在线渠道的服务水平,但对于提高总的市场需求具有正向作用。此外,尽管自营或FBP模式能够为平台或FBP商家带来更大收益,但当消费者对FBP商家产品偏好较小,自营+FBP模式能够为在线渠道带来较自营模式更多的整体收益。展开更多
文摘当下正处于“互联网+”时代,公共图书馆服务模式正迎来前所未有的机遇与挑战。对于现代企业发展与生存而言,竞争情报是非常重要的一种手段,同时它也能帮助企业保持竞争优势,实现科技创新。图书馆应利用好在信息资源、技术与人才方面的优势,并将其最大限度地发挥出来,从而帮助企业用户获取其所需的竞争情报服务。笔者将对企业在科技创新过程中竞争情报需求的相关内容进行分析,将其与“互联网+”时代下公共图书馆开展竞争情报服务的现状相结合,借助SWOT分析法对公共图书馆面向企业科技创新的竞争情报服务的优劣势及面临的机遇和挑战进行分析,探讨“互联网+”时代下公共图书馆面向企业科技创新的竞争情报服务策略。At present, in the era of “Internet+”, the public library service model is ushering in unprecedented opportunities and challenges. For the development and survival of modern enterprises, competitive intelligence is a very important means, and it can also help enterprises maintain competitive advantages and achieve scientific and technological innovation. Libraries should make good use of their advantages in information resources, technology and talents, and maximize them to help enterprise users obtain the competitive intelligence services they need. This paper will analyze the relevant content of the competitive intelligence demand of enterprises in the process of scientific and technological innovation, combine it with the current situation of competitive intelligence services carried out by public libraries in the “Internet+” era, analyze the advantages and disadvantages of competitive intelligence services for enterprise scientific and technological innovation of public libraries, as well as the opportunities and challenges they face with the help of SWOT analysis method, and discuss the competitive intelligence service strategy of public libraries for enterprise scientific and technological innovation in the “Internet+” era.
文摘本文借鉴复合型电商平台的运营现实,以FBP(fulfilled by POP),即商家进驻电商平台后将产品运入平台仓库,商家负责产品销售,平台负责发货和售后,及SOP(sale on POP),即电商平台只提供一个销售平台,商家自主运营、发货、售后两种进驻模式商家和平台的竞合为参考,分别构建了平台自营或FBP模式、自营+FBP模式、自营+FBP+SOP模式下的在线渠道竞争模型。通过构建价格和服务同时影响消费者选择的效用函数,综合采用博弈论和最优化方法来确定不同模式下的参与者定价和服务决策,并借助算例分析进行深入研究。结果表明;无论何种模式,自己提供服务的商家和平台最优收益的实现都会受众多条件的影响,将服务交由平台提供的商家反而总能实现最优;进驻模式中参与者数量的增加会降低在线渠道的服务水平,但对于提高总的市场需求具有正向作用。此外,尽管自营或FBP模式能够为平台或FBP商家带来更大收益,但当消费者对FBP商家产品偏好较小,自营+FBP模式能够为在线渠道带来较自营模式更多的整体收益。