试析制药企业的产品低价竞销策略

1 企业销售收入的构成一个企业必须通过市场销售其生产的产品获得销售收入,弥补在生产过程中所发生的各种费用,同时获得企业继续生存或扩大再生产的条件。企业的销售收入是企业销售的所有产品的出厂价格(P)与销售数量(Q)乘积的和(记为PQ),即企业销售收入的多少依赖于产品的销售价格及销售数量。按照经济学的理论可以知道,一般情况下,当一个产品的价格下降时,其市场的需求量会上升。企业的销售收入从构成上可以分为固定费用(F)、可变费用(C)与利润(M),从数量上有PQ=F+C+M的关系。所谓固定费用(F),是指企业运行过程中。

制药企业的产品低价竞销策略

企业销售收入的构成 一个企业必须通过市场销售其生产的产品获得销售收入,弥补在生产过程中所发生的各种费用,同时获得企业继续生存或扩大再生产的条件.企业的销售收入是企业销售的所有产品的出厂价格(P)与销售数量(Q)乘积的和(记为PQ),即企业销售收入的多少依赖于产品的销售价格及销售数量.按照经济学的理论可以知道,一般情况下,当一个产品的价格下降时,其市场的需求量会上升.

企业应重视“非价格竞争”

目前,市场疲软使不少企业陷入了困境,经济滑坡,销售不畅严重地围绕着企业。为了扩大销售,搞活流通,提高效益,不少企业纷纷采用低价竞售的策略,与期尽快销售产品,摆脱困境,笔者认为,企业这种低价倾销的策略弊多利少,解决不了根本问题,在这种困境中,企业要想走出低谷,提高竞争力和经济效益,尤其要重视“非价格竞争”。

Strategy Approach towards Product Lifecycle Management

Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focusing on data organization for product lifecycle management was promoted. The approach takes product platform as the base, view engine and rule-based access as data access mechanism, and integration and collaboration bus as a enabler to allow participants involved in product lifecycle to get convenient, WEB-based access to the internal and external content, applications, and services.

Research on marketing module and competitive strategy of E-Business Based on the VIP Website

E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world.