With the fast globalization of the whole world and the intimate international cooperation of enterprises, translation is playing a more and more essential role, espeically in advertisemnts where enterprises want to es...With the fast globalization of the whole world and the intimate international cooperation of enterprises, translation is playing a more and more essential role, espeically in advertisemnts where enterprises want to establish a positive and healthy image in the competitive world market to promote their products and make more profits. Since Nida proposed his famous theory of dynamic equivalence, the English-Chinese advertisemnts translation has no longer been so mechanic and achieved more beauties. The translation of advertisement and trademark tends towards simplicity and visualization in association with the theory of dynamic equivalence, the objective criterion of translation proposed by Nida, emphasizing the inside connotation. Information is transformed during the process by analyzing carefully, distinguishing accurately, and processing flexibly in different situations so that translators can keep the information in high fidelity and gain dynamic equivalence.展开更多
文摘With the fast globalization of the whole world and the intimate international cooperation of enterprises, translation is playing a more and more essential role, espeically in advertisemnts where enterprises want to establish a positive and healthy image in the competitive world market to promote their products and make more profits. Since Nida proposed his famous theory of dynamic equivalence, the English-Chinese advertisemnts translation has no longer been so mechanic and achieved more beauties. The translation of advertisement and trademark tends towards simplicity and visualization in association with the theory of dynamic equivalence, the objective criterion of translation proposed by Nida, emphasizing the inside connotation. Information is transformed during the process by analyzing carefully, distinguishing accurately, and processing flexibly in different situations so that translators can keep the information in high fidelity and gain dynamic equivalence.
