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空间数据挖掘技术在分析型客户关系管理中的应用
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作者 崔金香 万鲁河 《测绘与空间地理信息》 2009年第2期32-36,40,共6页
随着企业竞争的日益激烈,以"客户为中心"的服务理念日趋成熟,具有强大分析功能的分析型客户关系管理也就随之成为市场的研究热点,可以毋庸置疑地说它是决定企业能否在竞争中处于不败之地的重要因素。而分析型客户关系管理离... 随着企业竞争的日益激烈,以"客户为中心"的服务理念日趋成熟,具有强大分析功能的分析型客户关系管理也就随之成为市场的研究热点,可以毋庸置疑地说它是决定企业能否在竞争中处于不败之地的重要因素。而分析型客户关系管理离不开数据挖掘技术的支持,如今,随着空间数据的日益膨胀,空间数据挖掘技术在客户关系管理中的应用显得日益突出。从分析型客户关系管理的功能和空间数据挖掘的过程出发,阐述了基于空间数据挖掘技术的集成分析型CRM的总体框架及其空间数据挖掘技术在分析型CRM中的具体应用。 展开更多
关键词 分析客户关系管理 数据挖掘 空间数据挖掘 空间数据库
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分析型客户管理体系在集装箱航运企业中的应用 被引量:1
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作者 王华 徐铖 《集装箱化》 2009年第11期1-4,共4页
为提高集装箱航运企业客户管理水平,介绍分析型客户管理体系在集装箱航运企业中的应用,分析其建立的必要性、模式及实施步骤,并举例说明马尔可夫过程模型在市场占有率和客户分析管理中的应用。
关键词 集装箱航运企业 分析客户管理体系 客户评价机制 马尔可夫过程模
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数据仓库技术及其应用——分析型客户关系管理(CRM)
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《中国电子商务》 2001年第6期66-68,共3页
"CRM真正的价值存在于服务的个性化之中,而不在其他方面",SYBASE欧洲业务副总裁,数据仓库领域第一本专著"Data Warehousing-the route to mass customization"的作者Sean Kelly如是说.
关键词 数据仓库 数据库 分析客户关系管理 电子商务 商业智能
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分析型CRM技术在电信行业中的应用研究
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作者 杨蕊 解玖霞 《科技信息》 2006年第S3期150-150,172,共2页
本文根据目前电信行业的最新进展以及现有特点,在保护电信运营商的前期投资的前提下,提出了基于数据仓库、数据挖掘技术的分析型CRM模型,这些技术与模型为解决信息孤岛问题、大客户挖掘与评价问题等电信行业普遍存在的重大问题。
关键词 分析客户关系管理 商业智能 数据挖掘 数据仓库
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基于RFM分析模式的零售业客户分群实现过程 被引量:3
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作者 周欢 《金陵科技学院学报》 2008年第1期33-36,共4页
CRM系统近年来得到人们的广泛研究。客户分群作为CRM系统中的一个分支,是进行其他决策工作的基础之一。简单有效的客户分群方法利用了RFM分析模式,从数据库中提取出这3个影响因子的值,作为分析的依据,接着采用K-平均值算法,实现了对数... CRM系统近年来得到人们的广泛研究。客户分群作为CRM系统中的一个分支,是进行其他决策工作的基础之一。简单有效的客户分群方法利用了RFM分析模式,从数据库中提取出这3个影响因子的值,作为分析的依据,接着采用K-平均值算法,实现了对数据分群的操作,具有一定的实用价值。 展开更多
关键词 最近值-频度-币值模 聚类分析 分析客户关系管理
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通信企业投资管理模式研究
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作者 贾蕾 《数字通信世界》 2019年第8期249-250,共2页
随着市场经济的不断发展和变革,通信企业面对的市场环境日新月异,通信产业抓住了千载难逢的发展机遇,同时面临着巨大的竞争压力。为了确保企业效益,实现资产的有效利用,扩大企业发展规模,必须对投资行为进行有效的管理。随着新技术的引... 随着市场经济的不断发展和变革,通信企业面对的市场环境日新月异,通信产业抓住了千载难逢的发展机遇,同时面临着巨大的竞争压力。为了确保企业效益,实现资产的有效利用,扩大企业发展规模,必须对投资行为进行有效的管理。随着新技术的引进和社会生活水平的进步,新的需求产生导致利润增长点变化,通信企业有必要针对瞬息万变的市场环境,制定合理的投资计划,提高投资管理水平。 展开更多
关键词 通信企业 投资管理 管理模式 分析管理
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从会计电算化的实施看会计人员职能的转变:兼论百大会计人员今后工作重点的转移
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作者 葛元君 《浙江商业财会》 2001年第1期19-20,共2页
关键词 会计电算化 会计人员 职能 管理分析型 政策 法规 会计实务 会计人员组织机构
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Evaluation model for freeway incident management system 被引量:2
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作者 何锭 倪富健 杨顺新 《Journal of Southeast University(English Edition)》 EI CAS 2010年第1期126-131,共6页
In order to evaluate the general situation and find special problems of the freeway incident management system, an evaluation model is proposed. First, the expert appraisal approach is used to select the primary evalu... In order to evaluate the general situation and find special problems of the freeway incident management system, an evaluation model is proposed. First, the expert appraisal approach is used to select the primary evaluation index. As a result, 81 indices and the hierarchical structures of the index such as the object layer, the sub-object layer, the criterion layer and the index layer are determined. Then, based on the fuzzy characteristics of each index layer, the analytical hierarchy process(AHP)and the fuzzy comprehensive evaluation are applied to generate the weight and the satisfaction of the index and the criterion layers. When analyzing the relationship between the sub-object layer and the object layer, it is easy to find that the number of sub-objects is too large and sub-objects are significantly redundant. The partial least square (PLS) is proposed to solve the problems. Finally, an application example, whose result has already been accepted and employed as the indication of a new project in improving incident management, is introduced and the result verifies the feasibility and efficiency of the model. 展开更多
关键词 freeway incident management system evaluation model analytical hierarchical process fuzzy comprehensive evaluations partial least square
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Application of a mixed DEA model to evaluate relative efficiency validity 被引量:2
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作者 FU Yu-wei YIN Hang YANG Gui-bin 《Journal of Marine Science and Application》 2005年第3期64-70,共7页
Data envelopment analysis(DEA) model is widely used to evaluate the relative efficiency of producers. It is a kind of objective decision method with multiple indexes. However, the two basic models frequently used at p... Data envelopment analysis(DEA) model is widely used to evaluate the relative efficiency of producers. It is a kind of objective decision method with multiple indexes. However, the two basic models frequently used at present, the C2R model and the C2GS2 model have limitations when used alone,resulting in evaluations that are often unsatisfactory. In order to solve this problem, a mixed DEA model is built and is used to evaluate the validity of the business efficiency of listed companies. An explanation of how to use this mixed DEA model is offered and its feasibility is verified. 展开更多
关键词 decision making units (DMU) efficiency evaluating mixed data envelopment analysis (DEA) model relative efficiency
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Proposal of a Conceptual Model to Analyse the Influence of LARG Practices on Manufacturing Supply Chain Performance 被引量:1
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作者 Susana G. Azevedo Helena Carvalho V. Cruz-Machado 《Journal of Modern Accounting and Auditing》 2012年第2期174-184,共11页
The main objective of this paper is to propose a conceptual model about the influence of lean, agile, resilient, and green (LARG) practices on supply chain operational, economic and environmental performance. This m... The main objective of this paper is to propose a conceptual model about the influence of lean, agile, resilient, and green (LARG) practices on supply chain operational, economic and environmental performance. This model is based on the literature review about the four supply chain management paradigms and also performance measurement systems. This paper contributes to the literature by introducing a new model to improve the leanness, agility, resilience, and greenness of manufacturing supply chains. Among the suggested LARG practices, the ones influencing more the supply chain performance are the just in time and also the supplier relationships. Also the supply chain performance measures with more LARG practices influencing them are the inventory levels and the time, that is, the supply chain's operational performance is the most affected by the simultaneous paradigms deployment in the supply chain. 展开更多
关键词 performance measurement LARG (lean AGILE resilient and green) supply chain manufacturing supplychain
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Research on the Human Resource Management Mode based on Competency Model
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作者 Meilin Yu Duo Xiao 《International Journal of Technology Management》 2015年第10期29-31,共3页
In this paper, we conduct in-depth research on the human resource management mode based on competency model. Treatment of competency is defined based on the previous scholars, this paper defines enterprise top managem... In this paper, we conduct in-depth research on the human resource management mode based on competency model. Treatment of competency is defined based on the previous scholars, this paper defines enterprise top management competency as can change the performance is outstanding person in senior management positions in companies and generally do distinguish individual potential. Corporate culture has a strong and lasting soft binding, plays an important role in modem enterprise management. The numerical analysis supports the effectiveness and feasibility of the model. In the future, we will conduct more related work to optimize the current theory. 展开更多
关键词 Human Resource Business Management Competency Model Literature Review.
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Research on the Applications of Probability Model and Matrix Transformation in Data Analysis and Management under the Environment of Information Time
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作者 Ying Cao 《International Journal of Technology Management》 2015年第7期152-154,共3页
In this paper, we research the probability theory and matrix transformation based technique to manage the data for processing and analysis. Clustering analysis research has a long history, over the decades, the import... In this paper, we research the probability theory and matrix transformation based technique to manage the data for processing and analysis. Clustering analysis research has a long history, over the decades, the importance and the cross characteristics with other research direction to get the affirmation of the people. The probability theory and linear algebra act as the powerful tool for analyzing and mining data. The experimental result illustrates the effectiveness. In the near future, we plan to conduct more theoretical analysis on the topic. 展开更多
关键词 Probability Model Matrix Transformation Data Analysis and Management.
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Intermediate-scale Analysis of Landscape Characteristics Affecting Edge Formation in Burned Forests in Samcheok,Korea
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作者 Sang-Woo LEE Myoung-Soo WON +1 位作者 Joo-Mee LEE Hai-Gyoung KIM 《Journal of Mountain Science》 SCIE CSCD 2014年第2期384-397,共14页
Compared to burn interiors, edges exhibit distinct biotic and abiotic conditions that include microclimate, wind speed, sunlight levels, soil composition, moisture content, nutrient availability, population density, a... Compared to burn interiors, edges exhibit distinct biotic and abiotic conditions that include microclimate, wind speed, sunlight levels, soil composition, moisture content, nutrient availability, population density, and species diversity. This study characterized the landscapes in which burned forest edges formed in Samcheok, Korea. Over the study area, 500-m2 grid cells were generated to capture landscape characteristics. Grid cells intersecting burn boundary lines were designated as edge, while cells without these lines were classified as the interior of burned areas. Topographic variables including slope, elevation, topographic wetness index, solar radiation index, and proportions of fuel and land use types within grid cells were computed in a geographical information system(GIS). Correlation analysis with modified t-test and regression tree analysis were performed to explore the influences of landscape variables on edge formation with avoiding spatial autocorrelation problems. The results indicated that edges formed at low elevations with mild slopes, high topographic wetness, and low solar radiation. Edges were unlikely to form in areas dominated by Japanese red pines at low elevations. Moreover, heterogeneous land use/cover types contributed significantly to edge formation. Different forest management strategies for different landscape conditions can be more effective for enhancing resilience of forests to fire. Reducing susceptible fuel types might be effective at low elevations, while enhancing forest heterogeneity might be more effective at high elevations. 展开更多
关键词 Forest fire Modified t-test Edge formation Fuel type Topographic characteristics
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Research on Library Management System based on RFID Technology
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作者 Yingpei WANG 《International Journal of Technology Management》 2015年第3期38-40,共3页
This paper analyses the demand of intelligent bookshelf system, designed the overall structure of intelligent Library shelves system based on RFID and create the system use case model. The analysis and design of the i... This paper analyses the demand of intelligent bookshelf system, designed the overall structure of intelligent Library shelves system based on RFID and create the system use case model. The analysis and design of the intelligent bookshelf system structure from two aspects of hardware and software, puts forward the three layer system structure model of intelligent bookshelf system based on RFID technology. The paper provide the analysis method and the design ideas of library intelligent bookshelf system, has the very high application value, contribute to the realization of library intelligent management and improve the level of library services, provide a useful reference to the development of current book positioning system and intelligent goods shelf system solution. 展开更多
关键词 RFID technology intelligent bookshelf RFID indoor positioning algorithm
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Instruments for Analysis of Knowledge Management in Operators Companies of Metropolitan Transport Systems
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作者 Manoel Agrasso Neto Andre Ricardo Wesendonck Viviane D'Barsoles Gonqalves Werutzky 《Chinese Business Review》 2015年第7期337-347,共11页
This research aimed to determine instruments for analysis of knowledge management in operators companies of metropolitan transport systems. How much the goal was an exploratory research, how much the procedure was a l... This research aimed to determine instruments for analysis of knowledge management in operators companies of metropolitan transport systems. How much the goal was an exploratory research, how much the procedure was a literature search, how much as nature was an applied research, and how much as approach was qualitative research? The following instruments were identified and selected: (a) the methodology for the analysis of metropolitan transport systems; (b) the knowledge management maturity model (Siemens); and (c) Documentation and Information Centre. The simulation, using the tools in the knowledge management to analyze the Company Metropolitan of S^io Paulo--METRO, identified the need for improvements in eight areas and the problems: (1) rethink the knowledge management area; (2) develop new knowledge management policies; (3) define responsibilities in knowledge management area; (4) implement new knowledge management processes; (5) explore new ways and structures of knowledge; (6) consider the internal and external actors in knowledge management actions; (7) expand the dissemination of the collaborative culture; and (8) integrate in the knowledge management area current and future initiatives. The analysis shows that the transposition of the current situation to the desired situation for the company can be obtained with the implementation of an Information and Documentation Centre. The conclusion is that this set of tools allows to characterize, evaluate, and model the knowledge management in this business. 展开更多
关键词 organizational intelligence intellectual capital complex business organizational strategies
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PARAMETRIC AND NON-PARAMETRIC COMBINATION MODEL TO ENHANCE OVERALL PERFORMANCE ON DEFAULT PREDICTION 被引量:1
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作者 LI Jun PAN Liang +1 位作者 CHEN Muzi YANG Xiaoguang 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2014年第5期950-969,共20页
The probability of default(PD) is the key element in the New Basel Capital Accord and the most essential factor to financial institutions' risk management.To obtain good PD estimation,practitioners and academics h... The probability of default(PD) is the key element in the New Basel Capital Accord and the most essential factor to financial institutions' risk management.To obtain good PD estimation,practitioners and academics have put forward numerous default prediction models.However,how to use multiple models to enhance overall performance on default prediction remains untouched.In this paper,a parametric and non-parametric combination model is proposed.Firstly,binary logistic regression model(BLRM),support vector machine(SVM),and decision tree(DT) are used respectively to establish models with relatively stable and high performance.Secondly,in order to make further improvement to the overall performance,a combination model using the method of multiple discriminant analysis(MDA) is constructed.In this way,the coverage rate of the combination model is greatly improved,and the risk of miscarriage is effectively reduced.Lastly,the results of the combination model are analyzed by using the K-means clustering,and the clustering distribution is consistent with a normal distribution.The results show that the combination model based on parametric and non-parametric can effectively enhance the overall performance on default prediction. 展开更多
关键词 Binary logistic regression combination model decision tree K-means clustering multiple discriminant analysis probability of default support vector machine
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