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基于大数据技术的企业经营管理创新策略探讨
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作者 张炜 胡筱荻 余勇孝 《中国品牌与防伪》 2024年第11期159-160,共2页
在信息化快速发展的今天,大数据已经成为企业提高运营管理水平的重要手段。大数据不仅可以帮助企业进行海量数据的采集与集成,而且可以利用先进的分析技术为企业提供深入分析与决策支持。在当今竞争激烈的市场环境下,企业必须不断地进... 在信息化快速发展的今天,大数据已经成为企业提高运营管理水平的重要手段。大数据不仅可以帮助企业进行海量数据的采集与集成,而且可以利用先进的分析技术为企业提供深入分析与决策支持。在当今竞争激烈的市场环境下,企业必须不断地进行经营战略的创新,才能适应市场变化与客户需求的转变。本文旨在探讨基于大数据技术的企业经营管理创新策略,分析其在决策制定、客户行为分析、运营效率优化和风险管理等方面的应用,为企业提供切实可行的指导和建议。 展开更多
关键词 大数据技术 企业经营管理 管理创新策
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Dynamic capabilities-based strategy innovation: a theoretical framework and empirical studies in Chinese firms
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作者 刘景江 陈劲 许庆瑞 《Journal of Zhejiang University Science》 CSCD 2002年第3期315-320,共6页
Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China wi... Based on investigations of 112 Chinese firms and studies on foreign leading corporations, a theoretical framework of dynamic capabilities based strategy innovation (SI) is put forward. Several large firms in China winning through SI were studied empirically. This paper complements previous publications on the theories of innovation and strategy. This work's findings will be useful for managers interested in our approach, which highlights the importance of SI and focuses on and points out the major pitfalls in the innovation processes. Implementing the dynamic capabilities based strategy innovation can effectively cultivate and develop core competences of corporations. It is concluded that implementing SI is the only path for Chinese enterprise growth in the intensified competition in the knowledge economy. 展开更多
关键词 Strategy innovation Dynamic capability Theoretical framework Empirical study
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Innovation and Decision-making Management Key Manipulation
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作者 Baohui Zhang 《International Journal of Technology Management》 2014年第2期115-118,共4页
This thesis focuses on corporate decision-making and innovation as a process of the system as a whole. The innovative nature of the activities is to change the existing state of technology or management, and that re-c... This thesis focuses on corporate decision-making and innovation as a process of the system as a whole. The innovative nature of the activities is to change the existing state of technology or management, and that re-combination of factors of production or knowledge base of the organization. Decision-making and innovation is a concentrated expression of the entrepreneurial ability and achievements. Proposed an optimized model of decision-making and innovation, and for the first time put forward the concept of "decision-making innovation manipulation critical platform" and manipulation instructions, provide a guiding framework for corporate decision-making innovation and capacity building, and has a certain practical significance. 展开更多
关键词 innovation and decision-making process system the key manipulation
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Innovation and Decision-making Management Key Manipulation
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作者 Baohui Zhang Yuzhong Zhang 《International Journal of Technology Management》 2013年第3期76-79,共4页
This thesis focuses on corporate decision-making and innovation as a process of the system as a whole. The innovative nature of the activities is to change the existing state of technology or management, and that re-c... This thesis focuses on corporate decision-making and innovation as a process of the system as a whole. The innovative nature of the activities is to change the existing state of technology or management, and that re-combination of factors of production or knowledge base of the organization. Decision-making and innovation is a concentrated expression of the entrepreneurial ability and achievements. Proposed an optimized model of decision-making and innovation, and for the first time put forward the concept of "decision-making innovation manipulation critical platform" and manipulation instructions, provide a guiding framework for corporate decision-making innovation and capacity building, and has a certain practical significance. 展开更多
关键词 innovation and decision-making process system the key manipulation
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Marketing as Innovation Strategy in Non Profit Sector in China: The Network of Influence "Guanxi"
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作者 Antonia Sajardo Moreno Marta Gil Ibafiez Rafael Curras Perez 《Chinese Business Review》 2016年第5期224-238,共15页
In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private se... In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations (NGOs) were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies. 展开更多
关键词 nonprofit organizations SUSTAINABILITY marketing mix China competitive environment networks ofinfluence GUANXI
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