A household survey was carried out in Central Malawi to evaluate the goat marketing structure and systems in the rural areas using Nsundwe and Nkhoma areas in Lilongwe District as a case study. The analysis focused on...A household survey was carried out in Central Malawi to evaluate the goat marketing structure and systems in the rural areas using Nsundwe and Nkhoma areas in Lilongwe District as a case study. The analysis focused on identifying marketing systems of goats in Malawi by investigating the role of goats in an average Malawian rural household and how the current goat marketing systems affects that role. Goats play important role in Malawian rural households by way of providing food, income and as a capital reserve to be used in times critical times of food scarcity. The findings indicate that there is potential for goats to generate more income for the rural farmers, which can in turn help to improve household food security. The marketing system however apparently does not favour the farmers. The farmers seem not to know goat prices beyond the rural markets and hence have inadequate negotiating power to sell at optimum prices. Middlemen bought from farmers and finally sold the goats to urban consumers and retail shops. From the analysis, middlemen seemed to control the goat marketing system. Urban butchers sold the goats at 58% more than the value of farmers while retail shops sold at 137% more than the value of farmers. The differences reflect value-adding activities done at butchers and retail shops levels as well as transportation costs and profit margins. Though farmers may not engage in value adding, the finding implies that they would fetch more money if they supplied directly to the retail shops than to the middlemen. With access to more market information, they could also increase their bargaining power information with middlemen and sell the goats at relatively higher prices than the current. This paper details the results of the study.展开更多
The food retail business has undergone a number of structural changes due to increasingly globalized markets and internationalization. Former nationally oriented retailers have suddenly become global. This process als...The food retail business has undergone a number of structural changes due to increasingly globalized markets and internationalization. Former nationally oriented retailers have suddenly become global. This process also affects new structures in agribusiness, most notably as general retailers export their business models. A comparison of the development and the impact of globalization in the retail sectors of different transition countries reveals varied opportunities for and threats to the participants in agribusiness.展开更多
文摘A household survey was carried out in Central Malawi to evaluate the goat marketing structure and systems in the rural areas using Nsundwe and Nkhoma areas in Lilongwe District as a case study. The analysis focused on identifying marketing systems of goats in Malawi by investigating the role of goats in an average Malawian rural household and how the current goat marketing systems affects that role. Goats play important role in Malawian rural households by way of providing food, income and as a capital reserve to be used in times critical times of food scarcity. The findings indicate that there is potential for goats to generate more income for the rural farmers, which can in turn help to improve household food security. The marketing system however apparently does not favour the farmers. The farmers seem not to know goat prices beyond the rural markets and hence have inadequate negotiating power to sell at optimum prices. Middlemen bought from farmers and finally sold the goats to urban consumers and retail shops. From the analysis, middlemen seemed to control the goat marketing system. Urban butchers sold the goats at 58% more than the value of farmers while retail shops sold at 137% more than the value of farmers. The differences reflect value-adding activities done at butchers and retail shops levels as well as transportation costs and profit margins. Though farmers may not engage in value adding, the finding implies that they would fetch more money if they supplied directly to the retail shops than to the middlemen. With access to more market information, they could also increase their bargaining power information with middlemen and sell the goats at relatively higher prices than the current. This paper details the results of the study.
文摘The food retail business has undergone a number of structural changes due to increasingly globalized markets and internationalization. Former nationally oriented retailers have suddenly become global. This process also affects new structures in agribusiness, most notably as general retailers export their business models. A comparison of the development and the impact of globalization in the retail sectors of different transition countries reveals varied opportunities for and threats to the participants in agribusiness.
