A consumer makes choices by following a certain paradigm, a system for organizing his thinking based on norms that are determined by certain norm-setters or role models. Widespread societal ills such as depression and...A consumer makes choices by following a certain paradigm, a system for organizing his thinking based on norms that are determined by certain norm-setters or role models. Widespread societal ills such as depression and suicide seem to correlate with certain types of consumer behavior. However, current consumer choice theories don＇t appear to be effective in evaluating epidemiology research. This study compares existing consumer choice paradigms and introduces the linguistic paradigm as a framework for studying the organization of human thinking. The linguistic paradigm is based on the nature of human language and on spiritual wisdom. The paradigm is implemented to generate models （process templates） for the analysis of selected consumer choice issues. The potential effectiveness of these models in analyzing consumer behavior is discussed.展开更多
文摘A consumer makes choices by following a certain paradigm, a system for organizing his thinking based on norms that are determined by certain norm-setters or role models. Widespread societal ills such as depression and suicide seem to correlate with certain types of consumer behavior. However, current consumer choice theories don＇t appear to be effective in evaluating epidemiology research. This study compares existing consumer choice paradigms and introduces the linguistic paradigm as a framework for studying the organization of human thinking. The linguistic paradigm is based on the nature of human language and on spiritual wisdom. The paradigm is implemented to generate models （process templates） for the analysis of selected consumer choice issues. The potential effectiveness of these models in analyzing consumer behavior is discussed.
