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乡村振兴背景下“红色电商”发展困境及策略探析
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作者 黄文博 《电子商务评论》 2024年第3期7937-7942,共6页
随着乡村振兴战略的实施以及农村互联网技术的普及,农村电商正处于蓬勃发展的阶段,而“红色电商”作为农村电商的一种新模式,对于促进农村经济发展具有重要意义。本文分析了“红色电商”发展的现状与挑战,并针对当前的发展困境提出了完... 随着乡村振兴战略的实施以及农村互联网技术的普及,农村电商正处于蓬勃发展的阶段,而“红色电商”作为农村电商的一种新模式,对于促进农村经济发展具有重要意义。本文分析了“红色电商”发展的现状与挑战,并针对当前的发展困境提出了完善乡村基础设施建设、推动红色资源与电商深度融合、引进和培养“红色电商”相关人才、完善“红色电商”相关政策和制度等发展策略,以期为“红色电商”的发展提供参考和建议。With the implementation of rural revitalization strategy and the popularization of rural Internet technology, rural e-commerce is in a stage of vigorous development, and “red e-commerce” as a new mode of rural e-commerce, is of great significance to promote rural economic development. This paper analyzes the current status and challenges of the development of “red e-commerce”, and puts forward development strategies, such as improving rural infrastructure construction, promoting the deep integration of red resources and e-commerce, introducing and cultivating talents related to “red e-commerce”, and improving policies and systems related to “red e-commerce” in order to provide references and suggestions for the development of “red e-commerce”. 展开更多
关键词 乡村振兴 红色电商 发展策略
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数字经济时代红色电商的发展探赜
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作者 朱肖文 《电子商务评论》 2024年第4期1171-1176,共6页
随着数字化、网络化、智能化水平的不断提高,新型经济形态加速重构,人类社会正快速步入数字经济时代。党的十八大以来,习近平总书记高度重视发展数字经济,不断推动技术创新。在数字经济的推动下,电商行业正蓬勃发展。红色电商是电商行... 随着数字化、网络化、智能化水平的不断提高,新型经济形态加速重构,人类社会正快速步入数字经济时代。党的十八大以来,习近平总书记高度重视发展数字经济,不断推动技术创新。在数字经济的推动下,电商行业正蓬勃发展。红色电商是电商行业的一种新模式,以“党建 + 电商”为载体,借助现代信息技术,能够有效提高文化资源的转化和利用,打造特色产品链群,推动传统产业的转型升级,实现农村经济提质增效。在数字经济时代,大力发展红色电商不仅能够推动产业数字化,还能进一步提升居民的获得感和幸福感。With the increasing level of digitisation, networking and intelligence and the accelerated reconstruction of new economic forms, human society is rapidly stepping into the era of digital economy. Since the 18th Party Congress, General Secretary Xi Jinping has attached great importance to the development of the digital economy and continuously promoted technological innovation. Driven by the digital economy, the e-commerce industry is flourishing. As a new model of e-commerce industry, by taking “Party building + e-commerce” as the vehicle and with the assistance of modern information technology, it can effectively enhance the transformation and utilization of cultural resources, create a characteristic product chain cluster, promote the transformation and upgrading of traditional industries, and achieve the improvement of quality and efficiency of the rural economy. In the era of the digital economy, vigorously developing red e-commerce can not only promote industrial digitization, but also further enhance residents’ sense of gain and happiness. 展开更多
关键词 数字经济时代 红色电商 发展路径
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