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纪念服装定制营销策略浅析
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作者 黄洋 解梁秋 +3 位作者 石毓霖 曾佳惠 赵燕飞 王梦岚 《神州》 2018年第21期289-289,共1页
随着我国经济社会的快速发展,国内服装业也取得了飞速进步,在物质财富得到丰富满足的同时,人们精神层面的需求也在不断增加,近年来对定制纪念服装的需求也呈稳步上涨趋势。本文在对当今纪念性服装市场环境进行分析的基础上,系统地探讨... 随着我国经济社会的快速发展,国内服装业也取得了飞速进步,在物质财富得到丰富满足的同时,人们精神层面的需求也在不断增加,近年来对定制纪念服装的需求也呈稳步上涨趋势。本文在对当今纪念性服装市场环境进行分析的基础上,系统地探讨了纪念性服装市场营销这一领域的经营模式和销售模式,并指出在经济全球化的大环境下,作为世界第一的服装出口大国,中国的服装企业掌握市场营销理论知识,做好纪念服装的定制及生产,市场将大有可为。 展开更多
关键词 纪念服装 营销策略 行业环境
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Style and Guile in the 18th Century
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作者 Mary Ellen Birkett 《History Research》 2013年第2期90-109,共20页
Jean Moreau le Jeune's Monument du costume physique et moral (Monument of physical and moral costume) presents costumes, usages, and d6cors in vogue in French high society at the end of the 18th century. In its 26 ... Jean Moreau le Jeune's Monument du costume physique et moral (Monument of physical and moral costume) presents costumes, usages, and d6cors in vogue in French high society at the end of the 18th century. In its 26 folio-sized plates, elegant appearances denote social standing. Captions added to these engravings turn them into an idealized history of manners. The 1789 Neuwied edition of the Monument sponsored by the banker and amateur artist Jean-Henri Eberts enriches each titled image with an accompanying text, written by Restif de la Bretonne. Restif's stories disrupt the unity between fashion and morality suggested by the captioned images. Interplay between image, caption, and text realigns style with deception, and makes the 1789 Monument du costume a testament to the fragility of the ancien r6gime, a world poised between order and disorder. 展开更多
关键词 18th-century French fashion Jean Moreau le Jeune Restif de la Bretonne interplay between image caption TEXT ancien r6gime
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