纺织品出口退税下调——中国纺织业发展的新契机

纺织品出口退税率的下调对连续遭受外贸壁垒、原材料价格上涨、人民币升值等多重困难的中国纺织业来说,无疑又是一场新的严峻考验。一些业内人士甚至宣称纺织业出口即将面临“零利润”的生存困境。本文在分析中国纺织业面临多重压力的基础上,从纺织业贸易摩擦的缓和、产业的升级、以及产品议价能力提升的角度论述纺织品出口退税下调对中国纺织业发展带来的新契机。

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.