融合东西方元素的创新设计探讨

旗袍是中国服装文化的瑰宝,在全球范围内不同的历史时期不断出现。新一代消费者和消费需求的出现,对于旗袍的可持续发展是新的挑战。目前,关于旗袍的跨文化和可持续发展的研究却很有限。本文所列设计,探索旗袍的时尚融合与国际化,以及从面料创新的角度探索旗袍的可持续性发展。

纺织品花样版权的重要性及花样“身份证”设想

纺织品创新的最快途径是图案的创新,创新图案的版权容易被盗版侵权且维权取证难,笔者根据多年的从业经验,设想了花样版权保护及花样"身份证"编号的建议,用以解决版权注册没有统一标准而导致的乱象问题。

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.