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市场细分在电子商务中的应用 被引量:1
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作者 肖婷 《现代企业》 2010年第10期58-58,共1页
一、什么是市场细分 市场细分,就是企业的管理部门按照细分变数,即影响市场上购买者的欲望和需要、购买习惯和行为诸因素,把整个市场细分为若干个需求不同的产品和市场营销组合的市场部分或亚市场。其中任何一个市场部分或亚市场都是... 一、什么是市场细分 市场细分,就是企业的管理部门按照细分变数,即影响市场上购买者的欲望和需要、购买习惯和行为诸因素,把整个市场细分为若干个需求不同的产品和市场营销组合的市场部分或亚市场。其中任何一个市场部分或亚市场都是一个有相似的欲望和需求的购买群,都可能被选为企业的目标市场。 展开更多
关键词 市场细分 电子商务 应用 市场营销组合 市场部分 细分变数 管理部门 购买习惯
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略论远程教育的市场细分
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作者 李萍萍 《学术交流》 CSSCI 北大核心 2008年第6期183-186,共4页
由于国家对远程教育的投入有限,政策上允许在试点过程中收取一定数量的办学成本费用。如此,事实上已经将远程教育推向了市场,这就要求远程教育机构必须从确认目标市场入手,客观地进行市场细分。只有客观分析远程教育的目标市场和细分变... 由于国家对远程教育的投入有限,政策上允许在试点过程中收取一定数量的办学成本费用。如此,事实上已经将远程教育推向了市场,这就要求远程教育机构必须从确认目标市场入手,客观地进行市场细分。只有客观分析远程教育的目标市场和细分变数,深入了解远程教育市场细分的可衡量性、可进入性和可盈利性的标志,才能对这一市场进行有效经营。 展开更多
关键词 远程教育 市场细分 细分变数
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企业采购市场的细分
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作者 景明生 石白云 邹光瑞 《山西煤炭管理干部学院学报》 2001年第3期21-21,共1页
市场细分是市场营销学概念,将其应用于企业的物资采购市场活动中,是一个很值得探讨的理论问题和实践问题。
关键词 市场细分 物资采购 细分市场 细分变数 经销商 企业采购市场
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企业的采购市场细分
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作者 岳玉爱 石白云 《山西大同大学学报(社会科学版)》 2008年第3期47-48,共2页
市场细分是市场营销学概念,将其应用于企业的物资采购市场活动中,是一个很值得探讨的理论问题和实践问题。
关键词 企业 物资采购 细分变数
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生财之道
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《企业科技与发展》 1996年第4期30-30,共1页
岁月悠悠 参照龄变开发新品 岁月悠悠,人生几何,不同年龄的消费群,在购买行为、心理特征及习惯等方面都具有明显的差异。
关键词 老年人 心理特征 香皂 地区差异 细分变数 银发市场 少年儿童 生理特征 污垢清洗 消费心理
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INDIVIDUAL COMMUNICATION TRANSMITTER IDENTIFICATION BASED ON MULTIFRACTAL ANALYSIS 被引量:6
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作者 RenChunhui WeiPing +1 位作者 LouZhiyou XiaoXianci 《Journal of Electronics(China)》 2005年第4期409-415,共7页
In this letter, the communication transmitter transient signals are analyzed based on the time-variant hierarchy exponents of multifractal analysis. The species of optimized sample set is selected as the template of t... In this letter, the communication transmitter transient signals are analyzed based on the time-variant hierarchy exponents of multifractal analysis. The species of optimized sample set is selected as the template of transmitter identification, so that the individual communication transmitter identification can be realized. The turn-on signals of four transmitters are used in the simulation. The experimental results show that the multifractal character of transmitter transient signals is an effective character of individual transmitter identification. 展开更多
关键词 Fine-grained characteristics Individual identification Time-variant structure function Time-variant hierarchy exponents
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A Comparative Study of Intensive Litopenaeus vannamei Culture on Four Bottom Substrates Without Water Change 被引量:2
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作者 SHAN Hongwei ZHANG Li +3 位作者 GAO Lei SU Yuepeng BAO Weiyang MA Shen 《Journal of Ocean University of China》 SCIE CAS 2014年第4期705-711,共7页
The effect of four bottom substrates, oyster shell powder(OP), sugarcane bagasse(SB), a mixture of OP and SB(OS) and fresh soil(FS), on the water quality and bacterial and zooplankton density of intensive shrimp(Litop... The effect of four bottom substrates, oyster shell powder(OP), sugarcane bagasse(SB), a mixture of OP and SB(OS) and fresh soil(FS), on the water quality and bacterial and zooplankton density of intensive shrimp(Litopenaeus vannamei) culture tanks without water change and the growth performance of cultured shrimp were compared in this study. At the end of a 110 days culturing trial, the total ammonium-N(TAN) of the water on SB and the nitrite nitrogen(NO2-N) on OS was significantly lower than that on the other substrates(P<0.05), which coincided with the high density of ammonium- and nitrite-oxidizing bacteria in the water on SB and OS, respectively. The concentration of chlorophyll a(Chl a) increased slowly on OP, SB and OS but remained low on FS. The density of total bacteria on OP, SB and OS was one order of magnitude higher than that on FS, and the density of zooplankton on SB and OS was significantly higher than that on FS or OP(P<0.05). The improved water quality and increased density of bacteria and zooplankton on SB and OS may have had a synergistic effect on shrimp culture, improving its growth performance(high survival rate and yield and low feed conversion rate). SB and OS were more effective for improving the growth performance of intensively cultured L. vannamei without water change than OP and FS. To our knowledge, this study presents the first evidence regarding the effect of different bottom substrates on intensive shrimp culture. 展开更多
关键词 bottom substrate oyster shell powder sugarcane bagasse intensive shrimp culture
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Efficacy analysis and multi-factor retrospective study of third-line chemotherapy in 82 Chinese patients with small cell lung cancer
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作者 Jingjing Liu Shuang Zhang +4 位作者 Lixia Ma Chunjiao Wu Changliang Yang Xuerong Zuo Ying Cheng 《The Chinese-German Journal of Clinical Oncology》 CAS 2015年第1期26-31,共6页
Objective As there is currently no clear recommendation for third-line chemotherapy for small cell lung cancer (SCLC), its efficacy is unknown. To date, there have rarely been reports of Chinese patients with SCLC w... Objective As there is currently no clear recommendation for third-line chemotherapy for small cell lung cancer (SCLC), its efficacy is unknown. To date, there have rarely been reports of Chinese patients with SCLC who received third-line chemotherapy. Therefore, we investigated the efficacy, safety, and prognostic factors of Chinese patients with SCLC treated with third-line chemotherapy. Methods A retrospective analysis of patients with SCLC who received third-line chemotherapy was performed. Results Between 2007 and 2013, 62 patients [62 men (75.6%), 20 women (24.4%); median age at the time of diagnosis, 55 years] received third-line chemotherapy at our center. Of these patients, 44 had limited-stage disease and 38 had extensive-stage disease. On third-line chemotherapy, 55 (67.1%) patients had an Eastern Cooperative Oncology Group performance status (ECOG PS) of 0-1, objective response rate of 15.9%, and median overall survival after third-line chemotherapy (OS-3) and median progres- sion-free survival after third-line chemotherapy (PFS-3) of 5.6 months and 3.0 months, respectively. On univariate analysis, PFS-3 was significantly related with ECOG PS (P = 0.005), response to second-line chemotherapy (P = 0.002), response to third-line chemotherapy (P 〈 0.001), and PFS after second-line chemotherapy (P = 0.026). OS-3 was significantly related with ECOG PS (P 〈 0.001), response to third-line chemotherapy (P = 0.033), PFS after first-line therapy (P = 0.044), and PFS after second-line therapy (PFS-2) (P = 0.007). On multivariate analysis, ECOG PS (P = 0.008) and response to third-line chemotherapy (P = 0.046) were independent prognostic factors for PFS-3, while ECOG PS (P = 0.007) and PFS-2 (P 〈 0.001) were independent prognostic factors for OS-3. Conclusion Few patients with SCLC receive third-line chemotherapy. Our findings suggest that patients with an ECOG PS 0-1 and PFS-2 for 〉3 months will be benefit from third-line chemotherapy, which should be actively offered to them. 展开更多
关键词 small cell lung cancer third-line chemotherapy prognostic factors
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