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《孙子兵法》与经商战略
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作者 吕罗拔 《滨州学院学报》 2006年第5期68-71,共4页
《孙子兵法》可以指导人们在商战中立于不败之地。其“知可以战与不可以战者胜”、“避实击虚”等思想被灵活运营于商业领域,发挥了巨大的指导作用,许多商人借鉴《孙子兵法》的军事理论用于自己的商业经营,都取得了巨大成功。
关键词 《孙子兵法》 经商战略 商人
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日本企业与其他外资企业对华经商战略差异分析
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作者 王俐 《国际市场导刊》 2003年第1期19-19,18,共2页
关键词 日本 企业 外资企业 经商战略 中国经济 经营环境
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Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel
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作者 赵世英 陈洁 王方华 《Journal of Donghua University(English Edition)》 EI CAS 2005年第5期135-138,共4页
Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alli... Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed. 展开更多
关键词 marketing channel competitive advantage strategic alliance DISTRIBUTOR game mechanism
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Verlagsgruppe Passau, Orkla Media, and Mecom Analysis of Different Business Strategies on Polish Press Market
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作者 Adam Szynol 《Journalism and Mass Communication》 2012年第2期355-362,共8页
After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland ... After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla's shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau (VGP). The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor's behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market. 展开更多
关键词 regional dailies Passauer Orkla Mecom mergers business strategies
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The Impact of E-commerce on the Development of Regional Economy and Its Analysis of Security Strategy
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作者 Pengfei GAO 《International Journal of Technology Management》 2015年第5期59-62,共4页
The rise of electronic commerce has broken the traditional trading mode, changed people' s production and life, has gradually become an important factor of regional economic development. The paper comprehensively dis... The rise of electronic commerce has broken the traditional trading mode, changed people' s production and life, has gradually become an important factor of regional economic development. The paper comprehensively discuss on present situation and characteristics of electronic commerce development in our country, on basis of it, the paper analyze electronic commerce major impact on regional economic development, and put forward to strengthen the development of e-commerce related strategies to promote regional economic development role. 展开更多
关键词 Network shopping E-commerce system Regional economy Security strategy
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Strategic Analysis and Choice for Forestry Enterprises Developing E-business 被引量:2
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作者 HE Xinwen WANG Xuehua 《Chinese Forestry Science and Technology》 2007年第4期80-88,共9页
Forestry industry is an important commonweal and fundamental industry. Forestry enterprises take the burden of ecological construction and supply of forest products, and economical benefits, ecological benefits, and s... Forestry industry is an important commonweal and fundamental industry. Forestry enterprises take the burden of ecological construction and supply of forest products, and economical benefits, ecological benefits, and social benefits as well. However, electronic-business (e-business), as a completely new business operation model, will bring great opportunities and challenges to forestry enterprises. On the basis of simple analysis of e-business conception model, the internal and external environment for forestry enterprises to develop e-business was thoroughly analysed and researched , and finally effective strategic options were proposed. 展开更多
关键词 electronic business(e-business) forestry enterprises strategic management
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