South Africa＇s tourism and travel industry is a key sector in its economy as well as a significant job creator. The recent global economic turmoil is threatening the tourism industry; at the same time, global experts...South Africa＇s tourism and travel industry is a key sector in its economy as well as a significant job creator. The recent global economic turmoil is threatening the tourism industry; at the same time, global experts claim that tourism may be a key to overcoming economic difficulties and play a vital role in the green new deal. The purpose of the study is to introduce a new strategic option that has become increasingly attractive for troubled businesses-barter. While the study focuses on the advantages of this concept＇s recent refinements for South Africa＇s tourism and travel industry, its findings are also applicable to other countries. A survey of small and medium-sized enterprises （SME） from Europe and Turkey, as well as graduate students at an Israeli university, demonstrate the gap between familiarity with barter processes and their advantages and the actual scale of barter transactions in the supply chain, in order to enhance the economic performance of their tourism enterprises as well as the entire economy, providing evidence for the potential of adapting old proven concepts to the modem digital world.展开更多
文摘South Africa＇s tourism and travel industry is a key sector in its economy as well as a significant job creator. The recent global economic turmoil is threatening the tourism industry; at the same time, global experts claim that tourism may be a key to overcoming economic difficulties and play a vital role in the green new deal. The purpose of the study is to introduce a new strategic option that has become increasingly attractive for troubled businesses-barter. While the study focuses on the advantages of this concept＇s recent refinements for South Africa＇s tourism and travel industry, its findings are also applicable to other countries. A survey of small and medium-sized enterprises （SME） from Europe and Turkey, as well as graduate students at an Israeli university, demonstrate the gap between familiarity with barter processes and their advantages and the actual scale of barter transactions in the supply chain, in order to enhance the economic performance of their tourism enterprises as well as the entire economy, providing evidence for the potential of adapting old proven concepts to the modem digital world.
