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多媒体感觉统合训练联合奖励法语言训练在孤独症谱系语言障碍患儿中的应用效果
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作者 赵彦敏 《河南医学研究》 CAS 2024年第14期2588-2591,共4页
目的探讨多媒体感觉统合训练联合奖励法语言训练对孤独症谱系语言障碍患儿的应用效果,以期为该病患儿治疗提供更多临床依据。方法选取漯河市第二人民医院2021年6月至2023年6月收治的114例孤独症谱系语言障碍患儿,随机分为对照组和观察组... 目的探讨多媒体感觉统合训练联合奖励法语言训练对孤独症谱系语言障碍患儿的应用效果,以期为该病患儿治疗提供更多临床依据。方法选取漯河市第二人民医院2021年6月至2023年6月收治的114例孤独症谱系语言障碍患儿,随机分为对照组和观察组,各57例。两组均接受经颅磁刺激治疗,对照组在此基础上接受多媒体感觉统合训练,观察组在对照组基础上接受奖励法语言训练。比较两组疗效;治疗前、治疗3个月儿童孤独症评定量表(CARS)评分、格塞尔婴幼儿发展量表(Gesell)评分、事件相关电位(ERP)P3潜伏期、波幅。结果观察组总有效率高于对照组(P<0.05);治疗3个月两组Gesell评分高于治疗前,且观察组高于对照组,CARS评分低于治疗前,且观察组低于对照组(P<0.05);治疗3个月两组P3潜伏期低于治疗前,且观察组低于对照组,波幅高于治疗前,且观察组高于对照组(P<0.05)。结论应用多媒体感觉统合训练联合奖励法语言训练可减轻孤独症谱系语言障碍患儿孤独症状,提高智力、语言功能,改善ERP P3潜伏期、波幅,疗效显著,值得临床推广。 展开更多
关键词 媒体感觉合训练 奖励法语言训练 孤独症谱系语言障碍 应用效果
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多媒体感觉统合训练配合言语训练治疗脑瘫患儿疗效及对智力水平、语言功能的影响 被引量:6
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作者 王亚杰 张贝 《国际医药卫生导报》 2018年第11期1648-1651,共4页
目的研究多媒体感觉统合训练配合言语训练治疗脑瘫患儿疗效及对智力水平、语言功能的影响。方法将146例脑瘫患儿随机均分为对照组(进行言语康复训练)和研究组(联合应用多媒体感觉统合训练和言语训练),比较两组治疗效果。结果治疗... 目的研究多媒体感觉统合训练配合言语训练治疗脑瘫患儿疗效及对智力水平、语言功能的影响。方法将146例脑瘫患儿随机均分为对照组(进行言语康复训练)和研究组(联合应用多媒体感觉统合训练和言语训练),比较两组治疗效果。结果治疗后,两组患儿智龄及发育商(DQ)均明显升高(P〈0.05),且研究组升高幅度更大(P〈0.05);两组患儿认知功能及语言功能评分均显著升高(P〈0.05),且研究组升高幅度更大(P〈0.05);两组治疗有效率分别为89.04%和75.34%,两组比较差异有统计学意义(P〈0.05)。结论多媒体感觉统合训练配合言语训练治疗脑瘫患儿可改善患儿智力水平和语言功能,提高治疗效果。 展开更多
关键词 媒体感觉合训练 言语训练 脑瘫患儿 智力水平 言语功能
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多媒体感统训练结合口肌训练治疗脑性瘫痪合并构音障碍的疗效观察 被引量:8
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作者 张玉霞 李柯 闫慧玲 《中国中西医结合儿科学》 2021年第4期321-324,共4页
目的观察多媒体感觉统合训练配合语言相关口部肌肉训练治疗痉挛型脑性瘫痪(简称脑瘫)构音障碍患儿的临床效果。方法选取我科2018年1月至2019年10月收治的痉挛型脑瘫构音障碍患儿108例为研究对象,随机分为对照组和观察组各54例。对照组... 目的观察多媒体感觉统合训练配合语言相关口部肌肉训练治疗痉挛型脑性瘫痪(简称脑瘫)构音障碍患儿的临床效果。方法选取我科2018年1月至2019年10月收治的痉挛型脑瘫构音障碍患儿108例为研究对象,随机分为对照组和观察组各54例。对照组给予语言相关口部肌肉训练,观察组增加多媒体感觉统合训练,3个疗程后对比两组患儿语言功能和口部运动功能。结果治疗后两组患儿语言表达发育商、理解发育商均优于治疗前,且观察组患儿语言表达发育商、理解发育商均优于对照组,差异有统计学意义(P<0.05);治疗后两组患儿下颌口部、唇口部、舌口部运动功能和整体运动功能均优于治疗前,且观察组患儿下颌口部、唇口部、舌口部运动功能和整体运动功能均优于对照组,差异有统计学意义(P<0.05)。结论多媒体感觉统合训练配合语言相关口部肌肉训练能够通过降低相关肌肉肌张力,提高患儿感觉统合能力,有效改善痉挛型脑瘫患儿言语功能和口部运动功能,值得临床推广。 展开更多
关键词 脑性瘫痪 痉挛型 媒体感觉合训练 语言相关口部肌肉训练 构音障碍 语言功能 口部运动功能
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经颅磁刺激治疗配合多媒体感觉统合训练对孤独症患儿疗效观察 被引量:7
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作者 王芮丽 吴英英 《中国医学工程》 2019年第8期101-103,共3页
目的观察经颅磁刺激治疗配合多媒体感觉统合训练治疗孤独症患儿的疗效。方法选取该院收治的122例孤独症患儿并按随机数字表法分为试验组与对照组各61例。对照组进行多媒体感觉统合训练,试验组在此基础上配合经颅磁刺激治疗。测定并比较... 目的观察经颅磁刺激治疗配合多媒体感觉统合训练治疗孤独症患儿的疗效。方法选取该院收治的122例孤独症患儿并按随机数字表法分为试验组与对照组各61例。对照组进行多媒体感觉统合训练,试验组在此基础上配合经颅磁刺激治疗。测定并比较两组患儿治疗前及治疗4个月后的病情严重程度[儿童孤独症评定量表(CARS)评分]、孤独症症状[孤独症儿童行为检查量表(ABC)]及心智发育水平[0~6岁儿童神经心理发育量表以发育商(DQ)表示]变化。结果治疗4个月后,两组患儿的CARS评分及ABC评分均较治疗前明显降低(P<0.05),且试验组低于同期对照组(P<0.05);治疗4个月后,两组患儿的DQ值均较治疗前明显提高(P<0.05),且试验组高于同期对照组(P<0.05)。结论经颅磁刺激治疗配合多媒体感觉统合训练相比单用多媒体感觉统合训练在改善孤独症患儿相关症状、减轻疾病严重程度及提高患儿心智水平方面效果更为显著,疗效较为理想。 展开更多
关键词 经颅磁刺激 媒体感觉合训练 孤独症 小儿 疗效
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多媒体感觉统合训练配合言语训练对伴智力低下孤独症谱系障碍患儿康复效果的影响 被引量:7
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作者 李晓凤 《反射疗法与康复医学》 2022年第15期167-170,共4页
目的探讨伴智力低下孤独症谱系障碍(ASD)患儿采用多媒体感觉统合训练(SIT)配合言语训练的临床效果。方法选取2020年1月-2021年6月临沂市残疾人康复服务中心收治的80例伴智力低下ASD患儿为研究对象,采用随机数字表法分为两组,各40例。对... 目的探讨伴智力低下孤独症谱系障碍(ASD)患儿采用多媒体感觉统合训练(SIT)配合言语训练的临床效果。方法选取2020年1月-2021年6月临沂市残疾人康复服务中心收治的80例伴智力低下ASD患儿为研究对象,采用随机数字表法分为两组,各40例。对照组采用常规干预,观察组采用多媒体SIT配合言语训练。比较两组干预前后智力及行为状况,并对两组进行视听整合连续执行测试。结果干预后,两组孤独症儿童行为量表(ABC)各维度评分均较干预前降低,且观察组ABC各维度评分均较对照组更低,组间差异有统计学意义(P<0.05)。干预后,两组言语智商(VIQ)、操作智商(PIQ)、总智商(FIQ)评分均较干预前升高,且观察组VIQ、PIQ、FIQ评分均较对照组更高,组间差异有统计学意义(P<0.05)。干预后,两组综合注意力商数(FAQ)、综合反应控制商数(FRCQ)评分均较干预前升高,且观察组FAQ、FRCQ评分均较对照组更高,组间差异有统计学意义(P<0.05)。结论多媒体SIT配合言语训练可提高伴智力低下ASD患儿的执行功能,促进其语言及智力发育。 展开更多
关键词 孤独症谱系障碍 智力低下 儿童 媒体感觉合训练 言语训练
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手机报是传统报纸的补充
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作者 郭立源 《商情》 2009年第50期111-112,共2页
手机报作为新兴的媒体,并未对传统报纸造成致命的影响。相反,手机报在内容运营和盈利模式两大方面,对传统报纸起到了很好的优势补充,不少传统报纸也纷纷开通了自己的手机报产品。在中国互联网络信息中心发布的《中国手机媒体研究报... 手机报作为新兴的媒体,并未对传统报纸造成致命的影响。相反,手机报在内容运营和盈利模式两大方面,对传统报纸起到了很好的优势补充,不少传统报纸也纷纷开通了自己的手机报产品。在中国互联网络信息中心发布的《中国手机媒体研究报告》中称,在各种手机媒体应用产品之中,手机报普及率达39.6%,用户使用习惯和重视程度最佳。而在这其中,67%用户认为手机报是传统报纸补充。 展开更多
关键词 手机报 手机媒体 媒体 统媒体报纸
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河南广播电视台直播传输试验平台设计方案
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作者 陈纳新 杨晖 任志辉 《电视技术》 2024年第5期105-109,共5页
在数字化媒体环境下,传统广播电视行业的竞争日益激烈,同时面临着技术变革带来的挑战,因此有必要建立一个全面的直播传输试验平台,以适应新时代的需求。首先介绍了设计目标,其次分析了全媒体网关技术的原理、多协议互转和安全可靠传输协... 在数字化媒体环境下,传统广播电视行业的竞争日益激烈,同时面临着技术变革带来的挑战,因此有必要建立一个全面的直播传输试验平台,以适应新时代的需求。首先介绍了设计目标,其次分析了全媒体网关技术的原理、多协议互转和安全可靠传输协议(Secure Reliable Transport,SRT)远程传输信号等内容,最后深入研究了4G/5G超低延迟编码传输背包系统技术,包括超低延时编码传输技术原理和编码原理等内容。分析这些技术旨在为河南广播电视台直播传输试验平台的设计提供理论和技术支持,促进广播电视行业的创新发展。 展开更多
关键词 直播传输 媒体网关系 4G/5G超低延迟编码传输背包系 多协议互转 远程传输制作 超低延时传输
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督脉、跗阳穴艾灸结合多媒体感觉统合训练治疗痉挛型脑性瘫痪合并睡眠障碍 被引量:4
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作者 马艳丽 吴丽 +3 位作者 任麦青 张雪莲 班会会 曹梦颖 《中医学报》 CAS 2023年第1期170-174,共5页
目的:观察督脉、跗阳穴艾灸结合多媒体感觉统合训练治疗痉挛型脑性瘫痪(以下简称痉挛型脑瘫)合并睡眠障碍患儿的临床疗效。方法:72例痉挛型脑瘫合并睡眠障碍患儿按照随机数字表法分为治疗组36例和对照组36例。对照组给予多媒体感觉统合... 目的:观察督脉、跗阳穴艾灸结合多媒体感觉统合训练治疗痉挛型脑性瘫痪(以下简称痉挛型脑瘫)合并睡眠障碍患儿的临床疗效。方法:72例痉挛型脑瘫合并睡眠障碍患儿按照随机数字表法分为治疗组36例和对照组36例。对照组给予多媒体感觉统合训练、目标导向性训练;治疗组在对照组治疗基础上给予督脉(取神庭、大椎、腰阳关、命门)和双侧跗阳穴艾灸,连续治疗6个月。比较两组患儿的临床疗效、儿童睡眠习惯问卷(children′s sleep habits questionnaire,CSHQ)评分、多导睡眠(polysomnography,PSG)监测情况和粗大运动功能评定(gross motor function measure,GMFM)88项得分。结果:CSHQ疗效:治疗组有效率为61.1%(22/36),对照组有效率为36.1%(13/36),两组有效率比较,差异有统计学意义(P<0.05)。治疗后,两组患儿就寝习惯不良、异态睡眠、睡眠焦虑、白天嗜睡和CSHQ总评分均显著低于治疗前(P<0.01),且治疗组入睡潜伏期延长评分和总评分低于同期对照组(P<0.05)。与治疗前比较,两组患儿夜间睡眠时间、入睡潜伏期、夜醒次数均较显著改善(P<0.01),且治疗组改善程度优于对照组(P<0.05)。治疗后,两组患儿GMFM 88项得分均显著提高(P<0.01),且治疗组得分高于同期对照组(P<0.05)。结论:督脉、跗阳穴艾灸结合多媒体感觉统合训练治疗痉挛型脑瘫合并睡眠障碍疗效显著,可延长夜间睡眠时间、缩短入睡潜伏期、减少夜醒次数。 展开更多
关键词 痉挛型脑性瘫痪 督脉 跗阳穴 艾灸 媒体感觉合训练 睡眠障碍
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西安市周边区县品牌资源整合传播策略研究——以咸阳市淳化县为例 被引量:1
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作者 王俊芳 王晶 +1 位作者 袁文帝 靳畅 《东南传播》 2012年第11期138-140,共3页
如今,信息化高速发展,一个蕴藏众多资源的地方已不稀奇,重要的是如何将此地的资源宣传出去,推动其发展。西安作为国际大都市之一,发展迅速,其周边区县如何发展以跟上国际化浪潮就是关键问题。本文通过对西安市周边的咸阳市淳化县特色资... 如今,信息化高速发展,一个蕴藏众多资源的地方已不稀奇,重要的是如何将此地的资源宣传出去,推动其发展。西安作为国际大都市之一,发展迅速,其周边区县如何发展以跟上国际化浪潮就是关键问题。本文通过对西安市周边的咸阳市淳化县特色资源的调研,并将其整合,提出了几点传播策略,希望能对区县资源的宣传推广起到作用。 展开更多
关键词 品牌资源整合 传播策略 统媒体 媒体
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Multimedia Engineering Database Management Systems
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作者 梁允荣 郭贵锁 +3 位作者 宋瀚涛 冯希 高春雷 郭胜 《Journal of Beijing Institute of Technology》 EI CAS 1996年第1期68-73,共6页
In the Engine CAD application system engineering database management system (ECAD-EDBMS) is the kernel. ECAD-EDBMS can manage and process the multimedia such as graphics, data, text, sound, image and video. It provide... In the Engine CAD application system engineering database management system (ECAD-EDBMS) is the kernel. ECAD-EDBMS can manage and process the multimedia such as graphics, data, text, sound, image and video. It provides the integrated environment and more functions for many subsystems of ECAD and engine designers. So it improves the design efficiency. 展开更多
关键词 database management systems multimedia technology engineering CAD
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The Experimental Research on the Classroom Teaching Mode of Appropriate Combination of Traditional Methods with the Multimedia Overhead Projector
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作者 于秀莲 《Sino-US English Teaching》 2006年第8期1-6,共6页
Based on the constructivism, using the College English(new edition) CD-ROMs for classroom teaching as main media, this paper explores the feasibility of the classroom teaching mode of appropriate combination of trad... Based on the constructivism, using the College English(new edition) CD-ROMs for classroom teaching as main media, this paper explores the feasibility of the classroom teaching mode of appropriate combination of traditional methods with the multimedia overhead projector. The new teaching mode proves to be successful in that it has greatly improved the students' ability to use English in an all-round way and has obvious advantages over the only traditional method. 展开更多
关键词 traditional method multimedia overhead projector appropriate combination
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新形势下的新闻传播
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作者 谭志远 《科技风》 2015年第8期255-255,共1页
新兴媒体的出现,使得人们获取信息来源的方式和路径发生了根本的转变。本文阐述了在互联网技术飞速发展的新形势下,如何通过传统媒体和新兴媒体融合发展,更好的提升媒体的传播力、公信力、影响力及舆论的引导能力,更好地传播党和政府声... 新兴媒体的出现,使得人们获取信息来源的方式和路径发生了根本的转变。本文阐述了在互联网技术飞速发展的新形势下,如何通过传统媒体和新兴媒体融合发展,更好的提升媒体的传播力、公信力、影响力及舆论的引导能力,更好地传播党和政府声音,更好地满足人民群众的信息需求。专业的新闻工作者将和先进的技术平台一起成为"传统媒体"和"新兴媒体"融合、发展的主体和原动力。 展开更多
关键词 互联网 移动通讯技术 新闻传播 统媒体 新兴媒体 融合发展
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College English teaching aided by multi-media 被引量:1
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作者 薛铜军 《Sino-US English Teaching》 2007年第8期19-22,共4页
College English listening teaching plays an essential role in college English teaching. Although traditional listening teaching is quite helpful in improving listening, its disadvantages in teaching are obvious. With ... College English listening teaching plays an essential role in college English teaching. Although traditional listening teaching is quite helpful in improving listening, its disadvantages in teaching are obvious. With the development of the multi-media, more and more disadvantages are popping up in the radio-oriented language lab teaching. College English listening teaching is a must since it can arouse students' interest in learning English and also a great improvement in English teaching. 展开更多
关键词 traditional listening teaching MULTI-MEDIA DIVERSITY mutual-activity obvious
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Performance Analysis for Multimedia Communication Systems with a Multilayer Queuing Network Model 被引量:1
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作者 Xuehua Tang Zhongyuan Wang +3 位作者 Xiaojun Li Zhen Han Zheng He Youming Fu 《China Communications》 SCIE CSCD 2018年第8期67-76,共10页
Software performance evaluation in multimedia communication systems is typically formulated into a multi-layered client-server queuing network(MLCSQN) problem. However, the existing analytical methods to MLCSQN model ... Software performance evaluation in multimedia communication systems is typically formulated into a multi-layered client-server queuing network(MLCSQN) problem. However, the existing analytical methods to MLCSQN model cannot provide satisfactory solution in terms of accuracy, convergence and consideration of interlocking effects. To this end, this paper proposes a heuristic solving method for MLCSQN model to boost the performance prediction of distributed multimedia software systems. The core concept of this method is referred to as the basic model, which can be further decomposed into two sub-models: client sub-model and server sub-model. The client sub-model calculates think time for server sub-model, and the server sub-model calculates waiting time for client sub-model. Using a breadthfirst traversal from leaf nodes to the root node and vice versa, the basic model is then adapted to MLCSQN, with net sub-models iteratively resolved. Similarly, the interlocking problem is effectively addressed with the help of the basic model. This analytical solver enjoys advantages of fast convergence, independence on specific average value analysis(MVA) methods and eliminating interlocking effects.Numerical experimental results on accuracy and computation efficiency verify its superiority over anchors. 展开更多
关键词 multimedia communication system queuing network performance evaluation
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Effective and simple recovery of 1,3-propanediol from a fermented medium by liquid–liquid extraction system with ethanol and K_3PO_4 被引量:4
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作者 Daiana Wischral Hongxin Fu +2 位作者 Fernando L.Pellegrini Pessoa Nei Pereira Jr Shang-Tian Yang 《Chinese Journal of Chemical Engineering》 SCIE EI CAS CSCD 2018年第1期104-108,共5页
1,3-Propanediol,traditionally obtained from fossils,has numerous industrial applications,including use in the production of high performance polymers.The microbial production of 1,3-propanediol presents several opport... 1,3-Propanediol,traditionally obtained from fossils,has numerous industrial applications,including use in the production of high performance polymers.The microbial production of 1,3-propanediol presents several opportunities,and the final purity grade determines its price and commercial viability.The development of novel separation technology could improve the economic viability of the bioproduction of 1,3-propanediol.Thus,we investigated salting-out extraction as a novel process for 1,3-propanediol recovery from fermentation broth.Initially,a screening for the best salt/solvent combination was conducted and then optimized using the response surface methodology.The solvents studied were methanol,ethanol,isopropanol and acetone,and the salts examined were K_2HPO_4,Na_2CO_3,K_2CO_3,(NH_4)_2SO_4,NaHPO_4,K_3PO_4 and C_6H_5NaO_7.The optimal extraction system consisted of 34 wt%K_3PO_4,28 wt% ethanol,and 38 wt% fermentation broth containing 23.0 g·L^(-1)1,3-propanediol,which gave the highest partition coefficient of 33 and recovery yield of 97%.The results demonstrated that salting-out extraction was a promising method for 1,3-propanediol recovery from fermentation broth. 展开更多
关键词 Fermentation Downstream process 1 3-Propanediol Clostridium beijerinckii Liquid-liquid extraction Salting-out extraction
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NOVEL MULTIMEDIA TRAFFIC MODELING BASED CAC SCHEME FOR CDMA COMMUNICATION SYSTEMS 被引量:2
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作者 Zhang Dandan Fang Xuming Zhu Longjie 《Journal of Electronics(China)》 2007年第1期39-45,共7页
As the radio spectrum is a very scarce resource,the Call Admission Control (CAC) is one of the most important parts in radio resource management. The Code Division Multiple Access (CDMA) based next generation wireless... As the radio spectrum is a very scarce resource,the Call Admission Control (CAC) is one of the most important parts in radio resource management. The Code Division Multiple Access (CDMA) based next generation wireless communications systems will support the transmission of multimedia traffic,such as voice,video and data,thus the CAC,which can support the multimedia traffic and guarantee the Quality of Service (QoS) of different traffic,has gained broad attention. In this paper,a novel multimedia traffic modeling method and a corresponding dynamic QoS based CAC are proposed. The analysis and simulation results show that the proposed CAC scheme can guarantee the QoS to different traffic demand,and improve the system performance significantly. 展开更多
关键词 Call Admission Control (CAC) Traffic modeling Code Division Multiple Access (CDMA) Signal-to-Interference Ratio (SIR) Quality of Service (QoS)
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Optimizing pipeline for a RISC processor with multimedia extension ISA 被引量:1
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作者 肖志斌 刘鹏 +1 位作者 姚英彪 姚庆栋 《Journal of Zhejiang University-Science A(Applied Physics & Engineering)》 SCIE EI CAS CSCD 2006年第2期269-274,共6页
The 32-bit extensible embedded processor RISC3200 originating from an RTL prototype core is intended for low-cost consumer multimedia products. In order to incorporate the reduced instruction set and the multimedia ex... The 32-bit extensible embedded processor RISC3200 originating from an RTL prototype core is intended for low-cost consumer multimedia products. In order to incorporate the reduced instruction set and the multimedia extension instruction set in a unifying pipeline, a scalable super-pipeline technique is adopted. Several other optimization techniques are proposed to boost the frequency and reduce the average CPI of the unifying pipeline. Based on a data flow graph (DFG) with delay information, the critical path of the pipeline stage can be located and shortened. This paper presents a distributed data bypass unit and a centralized pipeline control scheme for achieving lower CPI. Synthesis and simulation showed that the optimization techniques enable RISC3200 to operate at 200 MHz with an average CPI of 1.16. The core was integrated into a media SOC chip taped out in SMIC 0.18-micron technology. Preliminary testing result showed that the processor works well as we expected. 展开更多
关键词 PIPELINE RISC Single-instruction-multiple-data (SIMD) Instruction set architecture (ISA) Multimedia extension
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Research on Key Techniques for Video Surveillance System Applied to Shipping Channel Management
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作者 WANG Lin ZHUANG Yan-bin ZHENG Cheng-zeng 《Journal of China University of Mining and Technology》 EI 2007年第2期277-280,共4页
A video patrol and inspection system is an important part of the government's shipping channel information management. This system is mainly applied to video information gathering and processing as a patrol is car... A video patrol and inspection system is an important part of the government's shipping channel information management. This system is mainly applied to video information gathering and processing as a patrol is carried out. The system described in this paper can preview,edit,and add essential explanation messages to the collected video data. It then transfers these data and messages to a video server for the leaders and engineering and technical personnel to re-trieve,play,chart,download or print. Each department of the government will use the system's functions according to that department's mission. The system can provide an effective means for managing the shipping enterprise. It also pro-vides a valuable reference for the modernizing of waterborne shipping. 展开更多
关键词 digital video channel cruising video edition streaming media play video application
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Generation Y and Online Advertising: Perceptions and Preferences of Social Media Networking Sites (SMNSs)
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作者 Bellarmine A. Ezumah 《Journalism and Mass Communication》 2013年第6期343-350,共8页
Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qual... Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students' attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites (SMNSs). Employing the concept of reciprocity (of replicating offline attitudes online) and the flow theory that relates one's concentration on an activity and its impact on other occurrences happening around him/her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed--Facebook, MySpace, Twitter, and Linkedln--a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement. 展开更多
关键词 online advertising FACEBOOK TWITTER Linkedln Generation Y
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An rFC based service triggering algorithm for IMS network 被引量:1
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作者 荀兆勇 Liao Jianxin Zhu Xiaomin 《High Technology Letters》 EI CAS 2009年第2期162-169,共8页
To reduce the potential signaling traffic in IP multimedia subsystem (IMS), the session establishment procedures were investigated. The serving call session eontrol function (S-CSCF) is the major bottleneck in IMS... To reduce the potential signaling traffic in IP multimedia subsystem (IMS), the session establishment procedures were investigated. The serving call session eontrol function (S-CSCF) is the major bottleneck in IMS and the existing 3GPP service triggering algorithm (STA) based on initial filter eriteria (iFC) increases the end-to-end session setup delay remarkably. To reduce the session setup delay and improve the system performanee, a SIP response message based filter criteria (rFC) was proposed. Based on the rFC, a SIP response message based STA (RSTA) was further proposed. The modeling and theoretical analysis of 3GPP STA and RSTA were presented. Simulation results show that, compared with 3GPP STA, the RSTA can avoid the additional signaling traffie load of the S-CSCF and application server (AS) effectively, reduce the session setup delay eonsiderably, increase the throughput of the S-CSCF and improve the quality of service (QoS) of IMS network. 展开更多
关键词 signaling performance (STA) session initiation protocol (SIP) session setup delay filter criteria service triggering algorithm IP multimedia subsystem (IMS)
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