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数字化时代商业保险销售案例及统计分析
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作者 周凯琦 《商情》 2023年第5期65-68,共4页
2023年已经到来,国家已经宣布今年的主要目标就是大力发展经济,如何有效推动经济建设以及增强经济交流也是眼下应首先考虑的事情。经济统计是以国民经济现象为研究范围,运用统计技术从宏观角度反映地区、周围地区、整个国家、其他国家,... 2023年已经到来,国家已经宣布今年的主要目标就是大力发展经济,如何有效推动经济建设以及增强经济交流也是眼下应首先考虑的事情。经济统计是以国民经济现象为研究范围,运用统计技术从宏观角度反映地区、周围地区、整个国家、其他国家,乃至全世界的经济活动状况。经济统计可以使人们对经济活动状况看得更深,它能使人看到经济活动的内部状况,看到深层次的经济关系,经济统计可以使人们发现经济活动的规律和变化趋势,从而成为政府、企业和个人做经济决策和经济决定的重要依据。但是随着科学的发展以及科学的进步,人们在日常生活中会接触各种各样的难以依靠人工解决的数据,对于这一部分数据,如果我们依然采取常规的人工办法进行统计分析,势必效率低下,进而影响到最终的结果,干扰我们的判断,因此由计算机技术为基础的数字化信息时代也就顺应而生。数字化特指将日常生活中遇到的各种实体信息通过计算机技术转移到计算机中进行统计分析,能有效地提高效率。保险业是对国内经济变化最敏感的一个行业,一旦国家经济走势发生变化,保险业的营收就会发生对应的变化,同时如果社会群众的需求发生了变化,对于保险产品的购买欲望也会产生变化,针对不同客户的实际情况进行需求统计分析也成了吸引客户的一大亮点。在这个大背景下,本文将根据国内保险行业特点,社会环境现状,客户市场需求特点,经济体量进行统计分析,同时结合国外 AXA安盛集团在数字化时代的营销策略进行案例统计分析,提出商业保险公司的在保险营销中需要考虑的问题。 展开更多
关键词 数字化时代 AXA保险营销案例统计分析 客户需求统计分析
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需求的衡量和预测(下)
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作者 菲利蒲.考特勒 张苏 董复荣 《商业经济与管理》 1982年第1期62-68,共7页
(三)估计未来需求的方法现在考查产品的未来需求预测问题。很少产品或劳务宜于简易的预测。很少有这样一种产品,它的绝对水平或趋势完全稳定,并且竞争关系不存在(公用事业)或者不变(纯粹的垄断)。在绝大多数的市场上,市场需求和特定的... (三)估计未来需求的方法现在考查产品的未来需求预测问题。很少产品或劳务宜于简易的预测。很少有这样一种产品,它的绝对水平或趋势完全稳定,并且竞争关系不存在(公用事业)或者不变(纯粹的垄断)。在绝大多数的市场上,市场需求和特定的公司需求并不是每年不变的。于是,可靠的预测成了公司成功的关键。粗略的预测可能导致过度储存,牺牲性的降价,或由于无货错过销售机会。需求越不稳定,则预测的准确性就越重要,预测过程就越复杂。 展开更多
关键词 预测问题 销售人员 时间序列分析 统计需求分析 未来需求 销售经理 销售预测 预测方法 市场需求 估计
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浅谈市场预测的三种主要方法 被引量:2
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作者 吴丹 《山西焦煤科技》 2010年第B07期103-104,共2页
论述了市场预测是制定销售决策的重要依据,每一种预测方法都有其特定的原理、特点、用途和适用范围,要想正确做出预测,就需要了解并且选择适合的预测方法。而购买者意向调查法、统计需求分析法、时间序列分析法正是其中比较常用的方法。
关键词 市场预测 买者意向调查法 统计需求分析 时间序列分析
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The Effect of a Proposed Training Program Based on the Reflective Model on the Teachers' Reading Practices in Mafraq
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作者 Fawwaz Al-Abed AI-Haq Asma Ahmed Alimoush 《Sino-US English Teaching》 2016年第1期40-58,共19页
This study aimed at investigating the effect of a proposed EFL (English as a Foreign Language) training program on the teachers' reading practices in Mafraq. This program was developed by the researcher according t... This study aimed at investigating the effect of a proposed EFL (English as a Foreign Language) training program on the teachers' reading practices in Mafraq. This program was developed by the researcher according to the ninth-grade EFL teachers' needs. The participants of the study were 20 ninth-grade females EFL teachers who represented the experimental and control groups (10 teachers in each group). They were randomly chosen from 10 schools in the Northwestern Badia Directorate of Education. To achieve the purposes of the study, the researcher designed a needs analysis questionnaire, a training program, a pre and post observation checklist, and a pre and post received knowledge test for teachers. Proper statistical analysis was used to analyze the results of the research questions. The results of the study showed that teachers were in need to be trained on 20 reading comprehension practices to be able to teach reading comprehension effectively. Besides, there were statistically significant differences at the level of (a = 0.05) between the means scores of the ninth-grade teachers' performance of the control and experimental groups on the post observation checklist and on the post received knowledge test in favor of the experimental group due to the training program. 展开更多
关键词 teacher training programs reflective model reading comprehension practices English reading skills reading comprehension strategies received and experiential knowledge
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The Empirical Analysis of the Impacts of Income Distribution Gap on Consumption Demand:Based on the Statistic Data of Chinese Urban Residents in 2000-2010
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作者 Qian Long Zhao Yong Zhong Sheng 《Chinese Journal of Population,Resources and Environment》 2012年第4期116-120,共5页
This paper analyzes the impact of income distribution gap on consumption demand from a theoretical view,and draws the conclusion that there is an inverse relationship between income distribution gap and consumption de... This paper analyzes the impact of income distribution gap on consumption demand from a theoretical view,and draws the conclusion that there is an inverse relationship between income distribution gap and consumption demand.Then,the paper finds that the existing widening income distribution gap in China has a negative impact on consumption demand,but this is not the key factor for the insufficient consumption demand because of the low level of per capital income.At last,it suggests that governments should improve the income level of entire residents and adjust income distribution structure simultaneously. 展开更多
关键词 income distribution gap consumption demand elas- ticity coefficient substitution effects
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