基于平衡记分卡的企业绩效评价软件系统的构建及实证研究

针对企业绩效评价中的指标确立和合理量化等难点,为使企业能方便快捷地进行自主绩效评价,在平衡记分卡的基础上,立足于客户、内部流程、学习与成长及财务四方面,利用模糊综合评价法这一数学工具,构建了企业绩效评价软件系统,并以医药连锁企业的绩效评价为例进行实证分析。研究结果表明基于平衡记分卡的企业绩效评价软件系统不仅大大提高绩效评价的合理性和准确性,而且能为企业的经营管理与决策提供重要的参考作用。

Research on the Model of Performance Evaluation of the Industry Cluster Brand

Firstly, this article carry on the theory research combined with the related theories of cluster brand and the relevant theories of performance evaluation, and distill four main indicators factors of performance evaluation of the cluster brand. Then proceed analysts survey and questionnaire investigation, and then use SPSS software to process date for statistical analysis; use AMOS software to formulate the second-order model, at last, establish structure relationship model of performance evaluation of the cluster brand. Build the model of the cluster brand performance evaluation with fuzzy-synthetic evaluation model.