维吾尔语言文字广告表达与其风俗习惯关系初探

维语广告与维吾尔族风俗习惯存在碰撞和交融。一方面,维吾尔族风俗习惯对维语广告的表达具有潜移默化的作用,使之呈现出独特的审美意蕴;另一方面,维语广告对维吾尔族风俗习惯有着不容忽视的改变,展现并促进着它们由传统向现代转型。二者相辅相成,共同将维语广告的发展推向一个更成熟、更有效的境界。

Presupposition Analysis in Advertising Language

In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.

Three-Dimensional World of Similes in English Fictional Writing

The paper offers a three-dimensional linguosemiotic study of similes, which implies integral analysis of their semantic, syntactic, and pragmatic aspects. Such an approach to the study of similes is quite new as they have been hitherto considered either from a literary viewpoint as one of the stylistic expressive means of language or in the philosophy of language in correlation with metaphor. The three-dimensional linguosemiotic methodology of research has enabled us： （1） to reveal the cognitive, psychological, and metaphorical essence of similes and work out the invariant conceptual model which remains unchanged throughout their structural-semantic variation in the text; （2） to single out pragmatic features of similes, the set of which defines their linguistic status as a language-in-use construct, i.e., textual phenomenon; （3） to study the denotational-cognitive aspect of similes pointing out the parameters according to which similes have been differentiated into semantic types and subtypes and （4） to generalize the syntactical aspect of similes and define the set of their structural modifications in the text conditioned both by the intralinguistic regularities and by pragmatic factors. Therefore, we have worked out an interdisciplinary theory of similes implying the synergy of the data of linguistic, literary, cognitive, and psychological studies

Factors Affecting English Reading of High School Studies

Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstacles the students might confront in their reading. This essay makes a summary of various difficulties that hinder the students＇ successful reading comprehension, from the aspects of vocabulary, sentence and grammar, understanding of a passage, habits of reading, logic thinking, meanings of language and culture background.

On the Cultural Differences between Chinese and English Speaking People in Their Thinking Modes from the Perspective of Second Language Acquisition

The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative techniques in cross-cultural settings. However, there often exist cultural clashes in such cases, especially between Chinese and English speaking people, which are deeply rooted in the wide differences in their languages and thinking modes. Indeed, this also serves to be an important part in the acquisition of the English culture for Chinese students in the current educational climate. The paper is intended to provide a contrastive analysis of the major cultural differences between Chinese and English speaking people in their thinking modes in three aspects of the descriptive versus the formal, the concrete versus the abstract, and the practical versus the logical form the linguistic perspective. And the paper comes to the conclusion that a general understanding of these significant differences may enable Chinese-speaking people and English-speaking people to establish a more efficient communication with each other.

A Critical Analysis of CCTV News Crossover Discourse

The discourse we would like to go over and analyze is an episode of crossover. Crossover is a popular program of the international channel of CCTV （Chinese central television） news, which is broadcasted in English. In this paper, one of these topics, law of marriage is selected for our analysis, in which the interlocutors intend to discuss about the debate among people towards the new addition of marriage law. Corresponding to the development of every aspects of Chinese society, people＇s ideology, mindsets, and attitudes towards marriage are constantly changing; consequently, some traditional values are collapsed. Therefore, it is of great significance to have an insight into the ongoing changes of peoples＇ value towards marriage. The participants of this discourse cooperate very well to carry on their conversation in a very interesting way in a broadcast studio. This paper will primarily cover textual analysis, context analysis, and make a clear comparison from other genres of discourse to highlight its characteristics.

Influences of Chinese culture and mode of thinking on English writing

Thinking patterns and the language features differ from one cultural background to another. Differences between Chinese and English culture diversify the writing patterns of the two languages. The importance of cultivating students＇ cultural awareness is obvious in college English teaching process. This paper discusses the relationship between thought based on culture and English writing, and the characters of language transition by way of contrastive analysis. It also reveals the importance of improving English thinking ability and removing the native language interference in English writing. The main premise of the paper is that effective communication is more than a matter of language proficiency and that, cultural competence can also lead to empathy and respect toward different cultures.

A study on the practical teaching mode of Chinese teaching in the framework of the national examination of teacher qualification certificate

the “Chinese curriculum standard” “advocated autonomy, cooperation and explore ways of learning”, “students can inquiry learning initiative, learning in practice, the use of Chinese society”, “the use of library network and other accommodation channels attempt inquiry reading”, “gradually cultivate the ability of the students” reading. Creative reading, and put forward the mechanism and the way of teaching, subject participation, which guide students sentiment in the inquiry, the creation in the inquiry, to improve Chinese accomplishment in the inquiry. The concept of modern education thought, teaching is not only a process of teaching and give to teachers, more important is to guide students to obtain knowledge and methods in the process of knowledge acquisition and learning ability of self inquiry. Inquiry teaching method for cultivating students’ thinking ability, the thinking activity of middle school students is a free, open, active, students should be given more opportunities, enough to think of and take the initiative to explore, in the exploration process, students need cooperation, interpretation and various concerted attempt to students learn to communicate with others through personal inquiry knowledge is to build up the students on their own initiative, students understand knowledge.

A Case Study of a Chinese English Major's Argumentative English Writings:Focusing on the Development of Her Thinking and the Facilitating Factors

This paper reports a study on a Chinese English major＇s argumentative English writings focusing on the development of her thinking capacities and factors that facilitate or constrain such development. The data came from three sources： her essays, reflective journals, and my semi-structured interviews with her. Major findings can be summed up as follows： 1） at the initial stage, the participant was weak in rational thinking; 2） as she had more writing practice, she made progress in ideas and organization of ideas but not in expression of ideas; and 3） factors facilitating or constraining her development primarily include language input, cultural identification, teacher feedback and motivation.

Automatically building large-scale named entity recognition corpora from Chinese Wikipedia

Named entity recognition （NER） is a core component in many natural language processing applications. Most NER systems rely on supervised machine learning methods, which depend on time-consuming and expensive annotations in different languages and domains. This paper presents a method for automatically building silver-standard NER corpora from Chinese Wikipedia. We refine novel and language-dependent features by exploiting the text and structure of Chinese Wikipedia. To reduce tagging errors caused by entity classification, we design four types of heuristic rules based on the characteristics of Chinese Wikipedia and train a supervised NE classifier, and a combined method is used to improve the precision and coverage. Then, we realize type identification of implicit mention by using boundary information of outgoing links. By selecting the sentences related with the domains of test data, we can train better NER models. In the experiments, large-scale NER corpora containing 2.3 million sentences are built from Chinese Wikipedia. The results show the effectiveness of automatically annotated corpora, and the trained NER models achieve the best performance when combining our silver-standard corpora with gold-standard corpora.

Developing Students’ Critical Thinking and Discourse Level Writing Skill Through Teachers’ Questions: A Sociocultural Approach

The present study adopts a quantitative design to explore the effects of pre-designed teachers' questions as the mediation tool to scaffold the development of students' critical thinking and their discourse level writing skills in English from a sociocultural perspective. The participants were 39 sophomores from two classes. The results showed that:(1) teachers' questions targeting specific critical thinking skill in the classroom and in after-class conferences, as well as in written homework feedback were effective;(2) students backslid a little while internalizing teachers' questions concerning critical thinking;(3) students improved reliably in terms of local and global coherence in their written production with the help of teachers' questions. The findings indicate that teachers' questions facilitate students' development of critical thinking and enhance their discourse level writing skill.