本文结合生态语言学与话语分析法,以“绿色丝绸之路”中的宣传话语为研究对象,探讨了中国生态话语体系的内容主题与构建情况。文章在费尔克拉夫三维分析理论框架基础上,将传统文本与数字化新媒体相结合,提出了生态话语三维度分析模型,...本文结合生态语言学与话语分析法,以“绿色丝绸之路”中的宣传话语为研究对象,探讨了中国生态话语体系的内容主题与构建情况。文章在费尔克拉夫三维分析理论框架基础上,将传统文本与数字化新媒体相结合,提出了生态话语三维度分析模型,通过分析传统文本与数字媒体传播的政策文件和宣传材料,确定了生态话语体系新路径并构建了大国生态形象。本研究从理论与实践层面,为分析生态文明话语体系的构建提供了新视角,同时为新时代生态文明建设的对外传播与构建负责人的大国的生态形象提供普适性框架,提升中国在世界舞台的话语影响力。This paper combines ecological linguistics with discourse analysis to investigate the content themes and construction of China’s ecological discourse system within the Green “Belt and Road Initiative”. Built upon Fairclough’s Three-Dimensional Analysis Framework, the study integrates traditional texts with digital new media, proposing a three-dimensional ecological discourse analysis model. By analyzing policy documents and promotional materials disseminated through traditional texts and digital media, the study identifies new pathways for the ecological discourse system and constructs a major country’s ecological image. From both theoretical and practical perspectives, this research offers a new perspective for analyzing the construction of the ecological civilization discourse system. It also provides a universal framework for the external communication and construction of a responsible major country’s ecological image in the new era of ecological civilization construction, enhancing China’s discourse influence on the global stage.展开更多
文摘本文结合生态语言学与话语分析法,以“绿色丝绸之路”中的宣传话语为研究对象,探讨了中国生态话语体系的内容主题与构建情况。文章在费尔克拉夫三维分析理论框架基础上,将传统文本与数字化新媒体相结合,提出了生态话语三维度分析模型,通过分析传统文本与数字媒体传播的政策文件和宣传材料,确定了生态话语体系新路径并构建了大国生态形象。本研究从理论与实践层面,为分析生态文明话语体系的构建提供了新视角,同时为新时代生态文明建设的对外传播与构建负责人的大国的生态形象提供普适性框架,提升中国在世界舞台的话语影响力。This paper combines ecological linguistics with discourse analysis to investigate the content themes and construction of China’s ecological discourse system within the Green “Belt and Road Initiative”. Built upon Fairclough’s Three-Dimensional Analysis Framework, the study integrates traditional texts with digital new media, proposing a three-dimensional ecological discourse analysis model. By analyzing policy documents and promotional materials disseminated through traditional texts and digital media, the study identifies new pathways for the ecological discourse system and constructs a major country’s ecological image. From both theoretical and practical perspectives, this research offers a new perspective for analyzing the construction of the ecological civilization discourse system. It also provides a universal framework for the external communication and construction of a responsible major country’s ecological image in the new era of ecological civilization construction, enhancing China’s discourse influence on the global stage.
