传统的基于专用短程通信(dedicated short range communication,DSRC)的车载网络(vehicular ad hoc network,VANET)通信架构难以满足车联网数据传输的服务质量(quality of service,QoS)需求,通过移动网关将数据上传至服务器,由服务器决...传统的基于专用短程通信(dedicated short range communication,DSRC)的车载网络(vehicular ad hoc network,VANET)通信架构难以满足车联网数据传输的服务质量(quality of service,QoS)需求,通过移动网关将数据上传至服务器,由服务器决策传输给目标车辆,可以扩大数据广播域,极大减少数据远程传输时延.结合移动云服务的思想,提出了一种新的车联网架构和数据传输方法.首先给出了网关服务者(gateway server,GWS)向云端注册服务信息的具体流程;其次提出了一种云端服务网关选取方法,该方法结合云端的历史数据和实时数据,动态决定参与服务的网关服务者及其服务范围,网关消费者(gateway consumer,GWC)在获取服务广播消息后,综合考虑通信负载、链路稳定度、信道质量等性能参数来选出最优的网关服务者,并将数据传输给网关服务者,再由其上传到云端;最后在OMNeT++实验环境下,针对不同的交通场景,对该方法传输性能进行了评估.结果表明该方法获得较低传输延迟的同时,能够保证较高的传输成功率,理论分析也证明了该方法的有效性.展开更多
In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole proc...In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.展开更多
文摘传统的基于专用短程通信(dedicated short range communication,DSRC)的车载网络(vehicular ad hoc network,VANET)通信架构难以满足车联网数据传输的服务质量(quality of service,QoS)需求,通过移动网关将数据上传至服务器,由服务器决策传输给目标车辆,可以扩大数据广播域,极大减少数据远程传输时延.结合移动云服务的思想,提出了一种新的车联网架构和数据传输方法.首先给出了网关服务者(gateway server,GWS)向云端注册服务信息的具体流程;其次提出了一种云端服务网关选取方法,该方法结合云端的历史数据和实时数据,动态决定参与服务的网关服务者及其服务范围,网关消费者(gateway consumer,GWC)在获取服务广播消息后,综合考虑通信负载、链路稳定度、信道质量等性能参数来选出最优的网关服务者,并将数据传输给网关服务者,再由其上传到云端;最后在OMNeT++实验环境下,针对不同的交通场景,对该方法传输性能进行了评估.结果表明该方法获得较低传输延迟的同时,能够保证较高的传输成功率,理论分析也证明了该方法的有效性.
文摘In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.
