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网店信息与再购难度对购后失调的影响——兼论再购难度和订单交付的调节作用 被引量:1
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作者 魏子秋 李明芳 《中国流通经济》 CSSCI 北大核心 2017年第8期65-74,共10页
网购退货现象日趋严重困扰着智慧时代网购模式的理论发展和管理实践,而购后失调却是引发这种现象的重要诱因。以信号传递理论为基础,引入再购难度作为重要的调节变量构建调节效应模型并进行实证检验,研究结果表明,网店信息对购后失调具... 网购退货现象日趋严重困扰着智慧时代网购模式的理论发展和管理实践,而购后失调却是引发这种现象的重要诱因。以信号传递理论为基础,引入再购难度作为重要的调节变量构建调节效应模型并进行实证检验,研究结果表明,网店信息对购后失调具有负向影响作用,再购难度调节网店信息对购后失调的负向影响,订单交付、再购难度和网店信息三项交互联合影响网络购后失调。网络商家应顺应消费者从外在信息到内在信息的信息整合机制及实现路径,将管理重点放在整合网店界面信息、优化网站平台管理模块和进一步优化物流服务过程三个方面,从而强化网店信息、再购难度和订单交付对消费者购后失调的各种影响作用,进而控制消费者退货行为的发生,提升网络商家管理水平及经营效益。 展开更多
关键词 购退货 购后失调 订单交付 网店信息 再购难度
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基于营销视角的电商视觉课程改革研究 被引量:6
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作者 张翔 徐赛华 《电子商务》 2017年第12期78-79,92,共3页
随着商业信息化进程的发展与深入,视觉营销在运营全流程中占有的角色比重越来越大,视觉营销是电商运营的灵魂,视觉与营销的融合程度,是电商视觉工作的关键与宗旨。以营销为视角,如何将传统网店美工课程演化升级为电商视觉课程是本文的... 随着商业信息化进程的发展与深入,视觉营销在运营全流程中占有的角色比重越来越大,视觉营销是电商运营的灵魂,视觉与营销的融合程度,是电商视觉工作的关键与宗旨。以营销为视角,如何将传统网店美工课程演化升级为电商视觉课程是本文的研究核心所在,提出了更符合行业需求的课程框架,弥补了现行课程设置中的一些缺陷。 展开更多
关键词 视觉营销 网店信息空间 电商视觉 课程改革
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Environmental Information Statement for Home Appliances at Online Stores in Japan
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作者 Kayoko Yamamoto Syuichi Kubota 《Journal of Environmental Science and Engineering(A)》 2013年第6期388-403,共16页
This study aims to identify the current situation and problems of environmental information statement for major four home appliances (refrigerators, washing machines, air conditioners and television receivers) sold ... This study aims to identify the current situation and problems of environmental information statement for major four home appliances (refrigerators, washing machines, air conditioners and television receivers) sold at online stores in Japan, and then to suggest how to improve the situation, through a questionnaire survey conducted among businesses that operate online stores and online malls with multiple online stores. The findings of this study are summarized into the following two points: (l) It is found out that environmental information statement for the home appliances at online stores has four problems: (i) less information on "three Rs (reduce, reuse and recycle)" and "chemical substances" than the one on "energy conservation"; (ii) cost for providing environmental information statement; (iii) issues associated with a label and mark placement; (iv) issues associated with energy conservation statement. (2) Improvements are suggested for each of the four problems listed above, and shown are (i) the effectiveness of, and need to promote, a label and mark placement; (ii) cost burden on buyers; (iii) need of active efforts made by businesses and of dissemination of legal regulations to businesses. 展开更多
关键词 Environmental information statement home appliances environmentally-friendly product online store.
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