Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the m...Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.展开更多
Based on the advantages of the openness,flexibility,high-efficiency,intelligence,and safety of grid,this paper focuses on the methods of marine environmental information sharing and integration in grid environment.Acc...Based on the advantages of the openness,flexibility,high-efficiency,intelligence,and safety of grid,this paper focuses on the methods of marine environmental information sharing and integration in grid environment.According to the characteristics of marine information,which includes multisource,dynamic,and high-dimensional,this paper provides a framework and the technical solution for a multisource marine environmental information grid platform.As an experiment,the prototype takes the region of South China Sea as its study area and chooses three kinds of marine environmental information as the representative types for the marine information.The realization of the prototype of multisource marine environmental information grid platform shows the feasibility and practicality of the framework and the technical solution.展开更多
基金supported by Project 71202155 of National Science Funds for Distinguished Young Scientists of China
文摘Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.
基金Supported by the National 863 Program of China (No.2009AA12Z148,No.2007AA092202)the Knowledge Innovation Project of Chinese Academy of Sciences (No.KZCX1-YW-12-04)
文摘Based on the advantages of the openness,flexibility,high-efficiency,intelligence,and safety of grid,this paper focuses on the methods of marine environmental information sharing and integration in grid environment.According to the characteristics of marine information,which includes multisource,dynamic,and high-dimensional,this paper provides a framework and the technical solution for a multisource marine environmental information grid platform.As an experiment,the prototype takes the region of South China Sea as its study area and chooses three kinds of marine environmental information as the representative types for the marine information.The realization of the prototype of multisource marine environmental information grid platform shows the feasibility and practicality of the framework and the technical solution.
