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网站表现影响企业绩效的实证研究 被引量:2
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作者 任菲 罗华伟 奚红华 《南京大学学报(哲学.人文科学.社会科学)》 CSSCI 北大核心 2012年第1期40-47,共8页
企业网站是企业进行品牌推广、产品营销的重要渠道,也是增强企业与客户关系的纽带。优异的网站表现通过降低消费者购买成本、提高消费者满意度与忠诚度来增加消费者购买动机,从而提升企业绩效。网站排名、反向链接数量与网站响应时间这... 企业网站是企业进行品牌推广、产品营销的重要渠道,也是增强企业与客户关系的纽带。优异的网站表现通过降低消费者购买成本、提高消费者满意度与忠诚度来增加消费者购买动机,从而提升企业绩效。网站排名、反向链接数量与网站响应时间这三个指标可以衡量企业的网站表现。实证研究表明,我国上市公司中网站排名靠前、反向链接数量较多、网站响应时间较快的企业具有较高的销售收入与市净率。 展开更多
关键词 网站表现 企业绩效 网站排名 反向链接数量 网站响应时间
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论网站流量分析在网络营销中的应用 被引量:7
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作者 廖敏慧 《商场现代化》 北大核心 2006年第08Z期44-45,共2页
网站流量分析是网络效果评价和网络营销的重要依据,但是许多用户由于对流量作弊的恐惧,以及对众多流量指标的权重关系不了解,而不愿意使用流量统计方法,不重视流量分析报告。本文运用定量评估和定性评估相结合的方法,深入分析了国际权... 网站流量分析是网络效果评价和网络营销的重要依据,但是许多用户由于对流量作弊的恐惧,以及对众多流量指标的权重关系不了解,而不愿意使用流量统计方法,不重视流量分析报告。本文运用定量评估和定性评估相结合的方法,深入分析了国际权威第三方流量监测网站Alexa.com和中国互联网实验室的网站访问量CISI体系,构建网站长期表现指数Reach_Index,提供客观、简便易行的网站流量的定量评估方法,然后介绍网站流量的定性评估技巧,并说明其对问题网站鉴别的作用。 展开更多
关键词 网站流量 网站价值 第三方流量 网站评估 网站表现指数
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Sites to Remember: Performing the Landscape in Cultural History
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作者 Janys Hayes 《Journal of Literature and Art Studies》 2016年第10期1221-1230,共10页
This paper aims to compare and contrast two site-specific performance productions, both designed to grapple with processes of cultural remembrance, whilst also operating as successful tourist attractions. The narrativ... This paper aims to compare and contrast two site-specific performance productions, both designed to grapple with processes of cultural remembrance, whilst also operating as successful tourist attractions. The narratives encompassed by both productions revolve around shared Australian histories, for audiences attracted by place and what it is able to represent. Re-enactments of past events call into the present a consideration of what still remains, with both shows enabling new subjective interpretations of earlier times. The defining difference between the two, however, rests in the context of each performance, in the one case as a commodification of heritage and in the other case as the desire to produce an artistic yet popular theatrical product. Ballarat's, Sovereign Hill's light and sound show, Blood on the Southern Cross celebrates and commemorates, in mega-spectacle style, the Eureka Stockade, one of Australia's key historical events. Using a mechanised display of the original goldmining site of the Eureka rebellion, the performance is operated by computers with video-projection, multi-phonic sound, and moving model forms, with audiences moved around the massive site on transporters. The Piccolo Tales, a contrasting performance most notably in terms of size, unfolds the history of Kings Cross, through its setting in the miniscule iconic Piccolo Bar, in one of the tiny side streets of Sydney's bustling and densest suburb. This paper encompasses an investigation of how the cultural inscriptions of the two specific sites interweave with the performance styles, materials, political and social positioning of the works. Previous performance studies examining site-specificity are utilised, including the author's analysis of particular festival performances as "place-making" (Hayes, 2012, 2013). Smith's (2009) model of "signposts" is used to consider acting within site-specific productions in a new light, whilst both performances are more completely analysed through Schneider's (2011) concept of incomplete pasts forming "cycles of memory". 展开更多
关键词 cultural history historical re-enactments memory PLACE-MAKING site-specific performance SovereignHill The Eureka Stockade
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