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网络交易风险语境下消费者的道德决策研究——以道德强度、道德哲学与匿名性的影响为据 被引量:6
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作者 王进 焦泉 《技术经济与管理研究》 北大核心 2010年第1期40-43,共4页
研究以网络交易风险与消费者道德决策理论为铺垫,从道德议题本身(道德强度)、个人特性(道德哲学)与网络交易环境(匿名性)三个面向探讨其影响因素。通过设定网络交易的道德情境剧本与相关假设,收集450份有效样本进行实证检测分析发现:道... 研究以网络交易风险与消费者道德决策理论为铺垫,从道德议题本身(道德强度)、个人特性(道德哲学)与网络交易环境(匿名性)三个面向探讨其影响因素。通过设定网络交易的道德情境剧本与相关假设,收集450份有效样本进行实证检测分析发现:道德强度可简化为"潜在损害"与"社会压力";道德哲学对于道德知觉、道德判断及道德意图皆产生显著影响;网络匿名性越高,则消费者的道德意图愈低。解构消费者道德决策样态及其管理意涵,以期为网络交易的和谐发展提供科学的决策路径指引。 展开更多
关键词 网络交易风险 消费者道德决策 道德强度 道德哲学 匿名性
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网络交易风险及防范机制研究 被引量:1
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作者 王理 《经济研究导刊》 2018年第31期93-94,共2页
基于中国网络交易的主要业态,即第三方支付、网络借贷以及众筹融资在日益发展中所面临的信任风险、操作风险以及法律风险这三种风险问题,解释网络交易风险的内涵,分析网络交易主要业态的风险识别,在中国风险防范机制存在的问题基础上提... 基于中国网络交易的主要业态,即第三方支付、网络借贷以及众筹融资在日益发展中所面临的信任风险、操作风险以及法律风险这三种风险问题,解释网络交易风险的内涵,分析网络交易主要业态的风险识别,在中国风险防范机制存在的问题基础上提出一些针对性的建议。 展开更多
关键词 网络交易 网络交易风险 防范机制
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The credit risk of the borrower's credit in P2P network
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作者 Fengzhi Liu MingyanWang 《International English Education Research》 2015年第8期72-75,共4页
P2P network lending refers to the individual through the oJfline trading platform provided by the Business Company provides small loans to other individuals. According to the sea tree Lingyi data stalistics, as of Nov... P2P network lending refers to the individual through the oJfline trading platform provided by the Business Company provides small loans to other individuals. According to the sea tree Lingyi data stalistics, as of November 2014. China has 1371 P2P network lending company, than by the end of2013 638 over more than doubled. Since 2014,The cumulative volume of the whole network lending industry is up to 431.2 billion yuan. With the increasing social awareness in the industry, the future of the number and amount of P2P network lending companies in China will continue to grow rapidly. However, at present our P2P network credit risk management issues is serious, lacking of professional risk management personnel,who audit on the borrower's credit mostly limited to the upload information of borrowers. Credit rating is largely dependent on the subjective judgment of the risk control personnel and audit staff, which can not meet the requirements of the transaction participants in the loan security measures.This paper to pat the loan company were empirical research, through the logistic model to find the breach the key influence factors, to construct the borrower's credit risk evaluation methods, and to provide the P2P network lending risk control with specific policy recommendations. 展开更多
关键词 P2P network credit risk logistic model
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