华为手机网络消费者市场和购买行为分析

在中国手机市场发展日趋成熟,竞争也日渐激烈的今天,华为技术有限公司(以下简称华为)也在积极探求如何有效占据一定的有利地位。本文首先分析影响中国手机行业发展的宏观环境,并进一步结合华为的具体情况,明确华为在国内开拓手机业务的优势、劣势、机遇和挑战。然后文章再从华为的网络消费者市场的特点、网络消费者购买各阶段的行为分析,在以上分析的基础.上,文章提出华为应以专业化满足商务型人士和大学生网络消费者的需求,待局部优势取得后,再向其他市场扩张的战略思想。最后,我们着重分析影响华为的网络消费者的购买行为的主要因素,设计了相应的产品(包括外观、性能),价格,以及销售手段,以期为华为公司成功进入中国手机市场及长远的发展,提供有益的参考。

Positive study on the construction of consumption online platforms in colleges ＆ universities

Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.