This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture...This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.展开更多
Political correctness （PC） is both a cultural existence and a language phenomenon. It is used to describe language policies intending to avoid offense or disadvmatages to specific groups in society reflecting the la...Political correctness （PC） is both a cultural existence and a language phenomenon. It is used to describe language policies intending to avoid offense or disadvmatages to specific groups in society reflecting the language norms of the Americans as well as withdrawing from language discrimination. This paper traces briefly the history of political correctness in American English, make analysis of the connotations of politically correct terms in American English, and illustrates the influence PC has on American English. Finally, some implications in political correctness in TEFL （Teaching English as a Foreign Language） were drawn with the intention to enhance learners＇ competency in language as well as intercultural communication.展开更多
As one of the top ten Chinese teas, Longjing Green Tea is famous for its green tea leaves, sweet taste, pleasant aroma and beautiful shape. Besides of using as drinks, Longjing tea leaves can be applied as spice in Ch...As one of the top ten Chinese teas, Longjing Green Tea is famous for its green tea leaves, sweet taste, pleasant aroma and beautiful shape. Besides of using as drinks, Longjing tea leaves can be applied as spice in Chinese cuisine for its particular taste and function. Under the background of pursuing healthy cuisine, the development of organic Longjing tea and advocate of Chinese tea culture have great economic and culture significance.展开更多
Jade Snow Wong was one of the most famous literary writers to recount the complexity of cross-cultural experiences as Americans became sympathetic toward Chinese at the historic juncture of WWII. Her autobiography, Fi...Jade Snow Wong was one of the most famous literary writers to recount the complexity of cross-cultural experiences as Americans became sympathetic toward Chinese at the historic juncture of WWII. Her autobiography, Fifth Chinese Daughter, once represented early immigrants＇ assimilationist position, yet it was lately reread for the strength of her Chinese heritage in a multicultural American society. To interpret the cultural value of Chinese existence in America, this article analyzes the historic contexts of her story, and argues that her life experiences provide insights into fresh meanings of multiculturalism for various ethnic groups, as well as into the particular importance of Chinese American culture in connecting separate worlds within the world of America.展开更多
As a visual art, film has already been one of the main forms to exhibit culture in modem society. This paper tries to explore American animated films, one of the most successful and tipical styles of American films, f...As a visual art, film has already been one of the main forms to exhibit culture in modem society. This paper tries to explore American animated films, one of the most successful and tipical styles of American films, from the view of post-colonialism so as to receal American animated films make every effort to set up the image of the Other and to propagate American culture and value. It is American cultural hegemony.展开更多
文摘This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.
文摘Political correctness （PC） is both a cultural existence and a language phenomenon. It is used to describe language policies intending to avoid offense or disadvmatages to specific groups in society reflecting the language norms of the Americans as well as withdrawing from language discrimination. This paper traces briefly the history of political correctness in American English, make analysis of the connotations of politically correct terms in American English, and illustrates the influence PC has on American English. Finally, some implications in political correctness in TEFL （Teaching English as a Foreign Language） were drawn with the intention to enhance learners＇ competency in language as well as intercultural communication.
文摘As one of the top ten Chinese teas, Longjing Green Tea is famous for its green tea leaves, sweet taste, pleasant aroma and beautiful shape. Besides of using as drinks, Longjing tea leaves can be applied as spice in Chinese cuisine for its particular taste and function. Under the background of pursuing healthy cuisine, the development of organic Longjing tea and advocate of Chinese tea culture have great economic and culture significance.
文摘Jade Snow Wong was one of the most famous literary writers to recount the complexity of cross-cultural experiences as Americans became sympathetic toward Chinese at the historic juncture of WWII. Her autobiography, Fifth Chinese Daughter, once represented early immigrants＇ assimilationist position, yet it was lately reread for the strength of her Chinese heritage in a multicultural American society. To interpret the cultural value of Chinese existence in America, this article analyzes the historic contexts of her story, and argues that her life experiences provide insights into fresh meanings of multiculturalism for various ethnic groups, as well as into the particular importance of Chinese American culture in connecting separate worlds within the world of America.
文摘As a visual art, film has already been one of the main forms to exhibit culture in modem society. This paper tries to explore American animated films, one of the most successful and tipical styles of American films, from the view of post-colonialism so as to receal American animated films make every effort to set up the image of the Other and to propagate American culture and value. It is American cultural hegemony.
