The Chinese beauty and personal care market has been mainly dominated by big foreign brands such as L＇Oreal and Maybelline, due to their good product reputation, high quality and other advantages. On the back of ＂Ko...The Chinese beauty and personal care market has been mainly dominated by big foreign brands such as L＇Oreal and Maybelline, due to their good product reputation, high quality and other advantages. On the back of ＂Korean Wave＂ in China, the Korean cosmetics are expanding their presence in the Chinese market. Local companies must upgrade their brand image and enhance the competitiveness of their brands in the high-end market. In the future, with the increase of people＇s purchasing power, and the demand for high-end cosmetics, the competition in the Chinese cosmetic market will become fiercer.展开更多
In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely div...In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.展开更多
文摘The Chinese beauty and personal care market has been mainly dominated by big foreign brands such as L＇Oreal and Maybelline, due to their good product reputation, high quality and other advantages. On the back of ＂Korean Wave＂ in China, the Korean cosmetics are expanding their presence in the Chinese market. Local companies must upgrade their brand image and enhance the competitiveness of their brands in the high-end market. In the future, with the increase of people＇s purchasing power, and the demand for high-end cosmetics, the competition in the Chinese cosmetic market will become fiercer.
文摘In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand＇ s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.
