Although the American Academy of Pediatrics （AAP） recommends no ＂screen time＂ for children under age of two, parents in the US are ignoring this edict. Routinely, mothers are exposing their babies to media crafted...Although the American Academy of Pediatrics （AAP） recommends no ＂screen time＂ for children under age of two, parents in the US are ignoring this edict. Routinely, mothers are exposing their babies to media crafted specifically for this age group. This study seeks to ascertain the reason. What beliefs do mothers hold regarding the marketing of such media and the expected benefits to their young ones？ How does the use of videos such as Baby Einstein benefit the mother？ Although mothers reported that video creators want them to think the videos are educational, they are skeptical. However, they continue to let babies watch this ＂safe＂ content. Among the 28 mothers interviewed for this project, only four claimed to always watch with their child; the remainder used ＂video time＂ to do household chores. Overwhelmingly, mothers heard positive comments about videos from fellow parents, but rarely heard from their pediatricians about possible negative effects on the under-two＇ s.展开更多
文摘Although the American Academy of Pediatrics （AAP） recommends no ＂screen time＂ for children under age of two, parents in the US are ignoring this edict. Routinely, mothers are exposing their babies to media crafted specifically for this age group. This study seeks to ascertain the reason. What beliefs do mothers hold regarding the marketing of such media and the expected benefits to their young ones？ How does the use of videos such as Baby Einstein benefit the mother？ Although mothers reported that video creators want them to think the videos are educational, they are skeptical. However, they continue to let babies watch this ＂safe＂ content. Among the 28 mothers interviewed for this project, only four claimed to always watch with their child; the remainder used ＂video time＂ to do household chores. Overwhelmingly, mothers heard positive comments about videos from fellow parents, but rarely heard from their pediatricians about possible negative effects on the under-two＇ s.
