Appraisal Theory is a part of the interpersonal metafunction in Systemic Functional Linguistics to reveal the speaker's attitudes and positionings. Some scholars in recent years have introduced this theory to the Chi...Appraisal Theory is a part of the interpersonal metafunction in Systemic Functional Linguistics to reveal the speaker's attitudes and positionings. Some scholars in recent years have introduced this theory to the Chinese reader and applied it to the study of different genres, but up to now, very little has been done to test this newly developed theory in translation studies. This paper attempts to use the Appraisal Theory as a tool to investigate speaker's positioning in ST (source text) and TT (target text). The translations of part of the Q&A (Question&Answer) section of the Vice President Cheney's speech at Fudan University and their STs will be investigated in the present study. The source and target texts are first described in the appraisal theoretical framework and then compared to find out the differences in terms of the speaker's positioning in ST and TT. Finally, a discussion is carried out to explore possible reasons that caused the speaker's changed positioning from ST and TT. Our findings indicate that translator's role, linguistic characteristics, and translation purpose might all contribute to speaker's changed positioning.展开更多
English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and ad...English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and adopt various translation techniques to let target consumers know the information of the product after reading the translation and arouse their purchasing desires and impulses to fulfill the function of advertisements.展开更多
Nida' s Functional Equivalence Theory has made a great contribution to the translation industry, which means the translation should reach the functional equivalence between two languages rather than the rigid corresp...Nida' s Functional Equivalence Theory has made a great contribution to the translation industry, which means the translation should reach the functional equivalence between two languages rather than the rigid correspondence of the texts. Functional Equivalence Theory includes stylistic equivalence, glossary equivalence and passage equivalence. The literary work selected in this paper is a famous classic novel, Camel Xiangzi, in which the features of the language employed by author are fizll of"Chinese characteristics." Just because of the characteristics, the task is more difficult in the process of the wanslating. In this paper, it makes a contrastive analysis of the translations to the fourth chapter of Camel Xiangzi by using Nida's Functional Equivalence Theory. There are three kinds of English versions, which were selected from a Chinese-American translator Shi Xiaojing's translation Camel Xiangzi, American translator Evan King' s translation Rickshaw Boy and American translator Jean M.James' s translation Richshaw: the Novel Lo-t'o Hsinang Tz~ Due to limited words, this paper mainly analyzes the novel from the glossary, the stylistic and the passage equivalence. The result is that Jean M.James' s translation maximizes to achieve Functional Equivalence Theory, it also tries to reach formal equivalence, and her Wanslafion compensates for lack of the theory. What' s more, it verifies the feasibility and directive significance in translation of functional equivalence.展开更多
Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translat...Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translations of idioms, we can easily find the integration and differences between English and Chinese idioms. In the process of translating, translators have to be acutely aware of not only the language differences, but also the associations and differences between the cultural background of two languages. By studying bilingual material after the translation is completed, re-comprehension of different cultures and their features can be acquired and it can feed back to our translation missions and foreign exchange activities. This paper aims to analyze the differences and integration of intercultural communication through examples of several idioms translation to illustrate the importance of intercultural communication view in translating and give translators a new prospective for translation strategies.展开更多
As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement i...As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the "hard nut"--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles: a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.展开更多
文摘Appraisal Theory is a part of the interpersonal metafunction in Systemic Functional Linguistics to reveal the speaker's attitudes and positionings. Some scholars in recent years have introduced this theory to the Chinese reader and applied it to the study of different genres, but up to now, very little has been done to test this newly developed theory in translation studies. This paper attempts to use the Appraisal Theory as a tool to investigate speaker's positioning in ST (source text) and TT (target text). The translations of part of the Q&A (Question&Answer) section of the Vice President Cheney's speech at Fudan University and their STs will be investigated in the present study. The source and target texts are first described in the appraisal theoretical framework and then compared to find out the differences in terms of the speaker's positioning in ST and TT. Finally, a discussion is carried out to explore possible reasons that caused the speaker's changed positioning from ST and TT. Our findings indicate that translator's role, linguistic characteristics, and translation purpose might all contribute to speaker's changed positioning.
文摘English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and adopt various translation techniques to let target consumers know the information of the product after reading the translation and arouse their purchasing desires and impulses to fulfill the function of advertisements.
文摘Nida' s Functional Equivalence Theory has made a great contribution to the translation industry, which means the translation should reach the functional equivalence between two languages rather than the rigid correspondence of the texts. Functional Equivalence Theory includes stylistic equivalence, glossary equivalence and passage equivalence. The literary work selected in this paper is a famous classic novel, Camel Xiangzi, in which the features of the language employed by author are fizll of"Chinese characteristics." Just because of the characteristics, the task is more difficult in the process of the wanslating. In this paper, it makes a contrastive analysis of the translations to the fourth chapter of Camel Xiangzi by using Nida's Functional Equivalence Theory. There are three kinds of English versions, which were selected from a Chinese-American translator Shi Xiaojing's translation Camel Xiangzi, American translator Evan King' s translation Rickshaw Boy and American translator Jean M.James' s translation Richshaw: the Novel Lo-t'o Hsinang Tz~ Due to limited words, this paper mainly analyzes the novel from the glossary, the stylistic and the passage equivalence. The result is that Jean M.James' s translation maximizes to achieve Functional Equivalence Theory, it also tries to reach formal equivalence, and her Wanslafion compensates for lack of the theory. What' s more, it verifies the feasibility and directive significance in translation of functional equivalence.
文摘Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translations of idioms, we can easily find the integration and differences between English and Chinese idioms. In the process of translating, translators have to be acutely aware of not only the language differences, but also the associations and differences between the cultural background of two languages. By studying bilingual material after the translation is completed, re-comprehension of different cultures and their features can be acquired and it can feed back to our translation missions and foreign exchange activities. This paper aims to analyze the differences and integration of intercultural communication through examples of several idioms translation to illustrate the importance of intercultural communication view in translating and give translators a new prospective for translation strategies.
文摘As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the "hard nut"--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles: a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.