ABSTRACT： Under the guidance of the dual economy and hedonic consumption concept, the Song capital continue to meet basic survival needs, while demand has been further development, namely to improve the quality of li...ABSTRACT： Under the guidance of the dual economy and hedonic consumption concept, the Song capital continue to meet basic survival needs, while demand has been further development, namely to improve the quality of life and business development of production requirements, even for non-moderate luxury pleasure obsession. The life of Song bustling capital has a history of some bad consumer behavior similarities with today＇ s Chinese society, learning from experience and establish appropriate consumer attitudes, which have focused on establishing a scientific degree of consumer attitudes in order to ensure the healthy development and sustainability of the market, it also pointed out the shortcomings of extravagant consumption concept and lessons learned from, it has considerable historical reference.展开更多
文摘ABSTRACT： Under the guidance of the dual economy and hedonic consumption concept, the Song capital continue to meet basic survival needs, while demand has been further development, namely to improve the quality of life and business development of production requirements, even for non-moderate luxury pleasure obsession. The life of Song bustling capital has a history of some bad consumer behavior similarities with today＇ s Chinese society, learning from experience and establish appropriate consumer attitudes, which have focused on establishing a scientific degree of consumer attitudes in order to ensure the healthy development and sustainability of the market, it also pointed out the shortcomings of extravagant consumption concept and lessons learned from, it has considerable historical reference.
