Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of comm...Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of communication between politicians and voters by which, on the one hand, politicians transmit their thoughts and wills to voters, and on the other hand voters communicate their opinions to politicians, after interpreting, in different ways, the messages that they received. The key objective of political communication is to persuade or influence and cause voters, who are the target audience, to vote for a particular party by convincing them. In order to ensure the smooth operation of political communication processes it is essential that the parliament, government, political parties, non-governmental organizations, environmentalist groups and pressure groups also actually take part in this process The decisive and transformative power of mass media and advertising phenomenon on the political systems has grown to become more and more influential in the recent years. The use of information considerably increases in line with the increase in the use of propaganda. No doubL this information age has turned the world into ＂a universal village＂. On the one hand, the concentration in media and on the other hand rapid developments in Internet technologies expose societies to the bombardment of messages. Being exposed to or bombarded by numerous varieties of messages in their daily lives lead to the creation of variabilities and instabilities in individual＇s behaviors. Accordingly, political organizations while trying to convey messages to masses through political communication and advertising have to deliver systematic, comprehensible and influential messages by taking the advantage of visualization as much as possible.展开更多
Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experie...Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries＇ culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China＇s public diplomacy strategy, which increasingly becomes a useful supplement to China＇s foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication.展开更多
文摘Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of communication between politicians and voters by which, on the one hand, politicians transmit their thoughts and wills to voters, and on the other hand voters communicate their opinions to politicians, after interpreting, in different ways, the messages that they received. The key objective of political communication is to persuade or influence and cause voters, who are the target audience, to vote for a particular party by convincing them. In order to ensure the smooth operation of political communication processes it is essential that the parliament, government, political parties, non-governmental organizations, environmentalist groups and pressure groups also actually take part in this process The decisive and transformative power of mass media and advertising phenomenon on the political systems has grown to become more and more influential in the recent years. The use of information considerably increases in line with the increase in the use of propaganda. No doubL this information age has turned the world into ＂a universal village＂. On the one hand, the concentration in media and on the other hand rapid developments in Internet technologies expose societies to the bombardment of messages. Being exposed to or bombarded by numerous varieties of messages in their daily lives lead to the creation of variabilities and instabilities in individual＇s behaviors. Accordingly, political organizations while trying to convey messages to masses through political communication and advertising have to deliver systematic, comprehensible and influential messages by taking the advantage of visualization as much as possible.
文摘Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeCbat has a deep influence on the communication among people, WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries＇ culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China＇s public diplomacy strategy, which increasingly becomes a useful supplement to China＇s foreign policy. Therefore, in the mobile lnternet era, the research of new media public diplomacy has an important implication.
