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网络育儿媒体的品牌衍生产品开发 被引量:1
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作者 许坤 张辉 包海默 《包装工程》 CAS CSCD 北大核心 2011年第16期63-65,77,共4页
拟在探索一条品牌与产品双赢的儿童产品开发思路。以中国家庭育儿方式为启示,分析儿童品牌的成功要素,并结合设计案例,论述了游戏价值贯穿推广产品与玩具共有属性的产品开发思路,进而验证用开发衍生产品的思路指导儿童产品设计创新的可... 拟在探索一条品牌与产品双赢的儿童产品开发思路。以中国家庭育儿方式为启示,分析儿童品牌的成功要素,并结合设计案例,论述了游戏价值贯穿推广产品与玩具共有属性的产品开发思路,进而验证用开发衍生产品的思路指导儿童产品设计创新的可行性。在此基础上,总结出依托品牌,把握宏观设计思路的设计方法,该方法也是改善目前国内儿童产品竞争力并赋予其社会责任的有效方法。 展开更多
关键词 育儿媒体 品牌 衍生产品 推广品 儿童玩具
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A Study on Media Culture's Negative Influence on Children
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作者 WANG Da-wei 《Sino-US English Teaching》 2007年第4期65-70,共6页
The link between media culture and its real world effect has been a hot topic for many years. Many people believe that media have an obviously bad effect on children. More than 1000 studies conducted in the past 40 ye... The link between media culture and its real world effect has been a hot topic for many years. Many people believe that media have an obviously bad effect on children. More than 1000 studies conducted in the past 40 years show that excessive exposure to media violence causes the violent behavior in real life. Some other researches prove that media contain heavy messages that promote unhealthy habits or antisocial behaviors. This might be true. However, people often overstate the effects of media on children. Media are not the only elements that can lead to children's violence, antisocial behavior and bad habits. Other factors, like society, parents, communities, can also influence their behavior. In fact, if we can control the exposure to media in moderation, our children can benefit a lot from media culture. 展开更多
关键词 media violence CHILDREN INFLUENCE
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Interactive Multimodal Narrative as an Approach to Developing Emergent Literacy in Early Childhood Education
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作者 Adila Ferreira Lopes de Faria Paulo Manuel Miranda Faria Maria Altina Silva Ramos 《Sino-US English Teaching》 2013年第4期328-333,共6页
At present, the Portuguese education system promotes the development of new literacies in all education levels in response to new requirements of the digital world which imply changes in children's education. In fact... At present, the Portuguese education system promotes the development of new literacies in all education levels in response to new requirements of the digital world which imply changes in children's education. In fact, reading and writing are no longer limited exclusively to books, rather they are associated with diversified digital media integrating text, sound, image, and video. In this context, we developed an exploratory study in a kindergarten with the children and their family members. Data were collected through participant observation, children conversational interviews, and digital narratives produced by children. Data analysis is based on content analysis with NVivo software support. The emergence of literacy is evident in verbal interactions in peer-group work, in contact with the written text, in "writing" in various media, and in sharing knowledge, discoveries, and digital narratives produced in an online community (http://janelajardim.ning.com). This paper presents: (1) a systematic literature review in the field of digital narrative and emergent literacy; (2) the description of children's activities concerning interactive multimodal narrative; (3) the results of this work; and (4) the conclusion about contribution of multimodal narratives to the emergence of reading, writing, and digital skills 展开更多
关键词 emergent literacy multimodal narrative systematic literature review NVivo
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