Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the dev...Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the development attributions and problems existed, aiming to find the future development path and fitting marketing strategy for those brands.展开更多
文摘Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the development attributions and problems existed, aiming to find the future development path and fitting marketing strategy for those brands.
