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从自我类化出发浅谈苏州地区房地产户外广告语言特点 被引量:1
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作者 高锐 《科技风》 2008年第21期86-86,共1页
房子是中国人一辈子奋斗的终极目标,房子对于自身来说,不仅是遮身挡雨之所,在现代意义上,更是身份地位的象征。社区内部的装饰装潢,社区内部的人员结构,相邻楼盘的格局档次以及社区周边的环境都是一个人寻找自身小团体,划分社会阶层的... 房子是中国人一辈子奋斗的终极目标,房子对于自身来说,不仅是遮身挡雨之所,在现代意义上,更是身份地位的象征。社区内部的装饰装潢,社区内部的人员结构,相邻楼盘的格局档次以及社区周边的环境都是一个人寻找自身小团体,划分社会阶层的重要指标,所以,大部分楼盘在宣传过程中,会用一些典型的"阶级性"的词汇,不仅突出本楼盘独傲群雄的地位,更将那些有较高自我认同的消费者吸引过来,而楼盘的身价也就一路飙升了。 展开更多
关键词 自我类化 房地产户外广告 语言
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Personal Adaptation and Spiritual Potential in Childhood Today in the Lithuania
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《Sociology Study》 2012年第3期168-178,共11页
The Lithuania 2011 Childhood is not just a product of human development but also a product of society's educational and spiritual culture development. This paper aims to disclose how nowadays the family helps the chi... The Lithuania 2011 Childhood is not just a product of human development but also a product of society's educational and spiritual culture development. This paper aims to disclose how nowadays the family helps the child to develop adaptation instruments which would help to adapt to the society in a micromacro environment, to show what helps the child to become a member of a social group, of the society, what adaptation problems arise during the childhood. Problems of school adaptation of the first-formers have not been properly assessed and analysed so far, though they foresee the future. No proper attention has been paid to the development of the harmonious personality during the pre-school period and to the correction of their adaptation during the firstschool year. The paper deals with the child's experiences of the pre-school period as the factor influencing school adaptation in the first form. Variety and quality of children's experiences are directly related and most of all depend on the family of the spiritual institution, so its impact is the strongest in terms of the development of the child's personality. The goal is to disclose the importance of selfdevelopment in childhood, which determines future success. The object is selfdevelopment during childhood today in the Lithuania. Methods of investigation are: the analysis of pedagogical, psychological, philosophical literature; the analysis of empiri.cal researches and statistic data; and the method of observation. The hypothesis is: The cause of the firstformers' school adaptation difficulties incompletely realised adaptation potential during the preschool period. 展开更多
关键词 CHILDHOOD education COMMUNITY spiritual potential Christian community
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