Present research is inspired to study the effects and influences of customer ratings and reviews on choosing a hostel accommodation. The hostel industry is one of the fastest growing fields of tourism. Several studies...Present research is inspired to study the effects and influences of customer ratings and reviews on choosing a hostel accommodation. The hostel industry is one of the fastest growing fields of tourism. Several studies already exist about the influences of ratings, concentrating mainly on hotels. However, using the same results for hostels, might lead to false conclusions. Not only the natures of the two accommodations are different, so as the customers. Hostels target mainly youth travelers, which includes the age group from 20 to 35 years. Youth travelers, often called "Generation Y" have specific expectations, needs, and budget which indicate the importance of study at this field as well. The research studies the youth traveler's booking habits, expectations before arriving to the accommodation, how often they leave reviews and rate hostels, what is the most important aspect when they are choosing the establishment, importance of how high the rating is, whether they read the reviews before booking an accommodation, and what a hostel has to have to give them 100% rating and a good review.展开更多
文摘Present research is inspired to study the effects and influences of customer ratings and reviews on choosing a hostel accommodation. The hostel industry is one of the fastest growing fields of tourism. Several studies already exist about the influences of ratings, concentrating mainly on hotels. However, using the same results for hostels, might lead to false conclusions. Not only the natures of the two accommodations are different, so as the customers. Hostels target mainly youth travelers, which includes the age group from 20 to 35 years. Youth travelers, often called "Generation Y" have specific expectations, needs, and budget which indicate the importance of study at this field as well. The research studies the youth traveler's booking habits, expectations before arriving to the accommodation, how often they leave reviews and rate hostels, what is the most important aspect when they are choosing the establishment, importance of how high the rating is, whether they read the reviews before booking an accommodation, and what a hostel has to have to give them 100% rating and a good review.