基于色彩量表的感性首饰设计

后疫情时代,珠宝行业需应对新的机遇与挑战,首饰设计师面临产品研发周期缩短的现状,难以通过较为客观的手段把握消费者潜在心理。另一方面,设计领域出现了大量学科交叉,心理学、感性工学等学科与艺术领域相结合成为趋势,这就意味着首饰的感性设计需要更新的理论去引领实践。为此,本文分别分析了感性首饰设计特点以及色彩计画(Color Planning)的主要原理,进而论述以色彩量表(Color Image Scale)为工具的感性首饰设计,以及通过此方法进行的珠宝首饰颜色搭配方案设计的可行性。通过色彩量表映射模型制定实践方案,探讨颜色搭配对于首饰感性设计的重要性,尝试提出以颜色应用为主体,以消费者为导向的感性首饰设计思路,以丰富感性设计理论结合实践。

Painting Color Elements in the Packaging Design of the Application Research

In this paper, the color elements of painting in the package design and color selection are studied, finding that although the color painting on the function of packaging design and color is different, but the color elements of painting can be used in the design of the packing. Through the research and analysis, any basic training is useful and necessary, and any basic training is step by step and also whether to study painting masters can learn to essence. It＇s important that design excellent works in the future.