Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market ...Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market change and environmental evolution. Managing program quality is a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method and analytic hierarchy process （AHP） to explore the issues. According to the outcomes modified Delphi method, the factors were categorized into four dimensions： operation, coordination, structure, and improvement. Ten sub-dimensions were followed. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, 72 indicators were identified. The AHP result revealed that the most important weight was given to the operation dimension. On the contrary, the least important weight was placed on the improvement dimension. Among the sub-dimensions, the standard procedure and organizational design were rated more important than the rest. The results could provide some facts to radio managers for future management.展开更多
This paper discusses the idea that the industry can have a differentiator of program quality by encouraging the activities of the Broadcasting Ethics ＆ Program Improvement Organization （BPO） in Japan. The BPO, a wo...This paper discusses the idea that the industry can have a differentiator of program quality by encouraging the activities of the Broadcasting Ethics ＆ Program Improvement Organization （BPO） in Japan. The BPO, a worldwide independent organization, has a mission of a breakwater against state power, and thus can be regarded as a kind of media accountability system, as proposed by Claude-Jean Bertrand. We review some controversial affairs in the TV industry and discuss BPO＇s activities aimed preventing ＂yellow journalism＂ and improving the quality of programming. High-quality content may be a differentiator for viewers faced with a choice of media, and thus, we focus on BPO and its role as a differentiator of the Japanese TV industry among the other, especially, Internet media. We also propose four ideas in response of critiques of BPO. Those are to strengthen transparency of governance of BPO, to improve the conformity of the TV industry to BPO＇s assessments of it, to establish a new committee to examine the whole concept of journalism, and to introduce a new certification institution to guarantee quality.展开更多
文摘Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market change and environmental evolution. Managing program quality is a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method and analytic hierarchy process （AHP） to explore the issues. According to the outcomes modified Delphi method, the factors were categorized into four dimensions： operation, coordination, structure, and improvement. Ten sub-dimensions were followed. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, 72 indicators were identified. The AHP result revealed that the most important weight was given to the operation dimension. On the contrary, the least important weight was placed on the improvement dimension. Among the sub-dimensions, the standard procedure and organizational design were rated more important than the rest. The results could provide some facts to radio managers for future management.
文摘This paper discusses the idea that the industry can have a differentiator of program quality by encouraging the activities of the Broadcasting Ethics ＆ Program Improvement Organization （BPO） in Japan. The BPO, a worldwide independent organization, has a mission of a breakwater against state power, and thus can be regarded as a kind of media accountability system, as proposed by Claude-Jean Bertrand. We review some controversial affairs in the TV industry and discuss BPO＇s activities aimed preventing ＂yellow journalism＂ and improving the quality of programming. High-quality content may be a differentiator for viewers faced with a choice of media, and thus, we focus on BPO and its role as a differentiator of the Japanese TV industry among the other, especially, Internet media. We also propose four ideas in response of critiques of BPO. Those are to strengthen transparency of governance of BPO, to improve the conformity of the TV industry to BPO＇s assessments of it, to establish a new committee to examine the whole concept of journalism, and to introduce a new certification institution to guarantee quality.
