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亚马逊平台上商品标题和推介英文文本特征分析
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作者 郑碧莲 《时代经贸》 2020年第3期100-101,共2页
通过跨境电商亚马逊平台英文文本实例的搜集、整理和分析,归纳出该平台上商品标题和商品推介信息英文文本在内容和形式表达上的特征。通过分析研究,作者得出了亚马逊平台上的商品标题设置突显品牌、产品的主要属性或使用场合等元素,而... 通过跨境电商亚马逊平台英文文本实例的搜集、整理和分析,归纳出该平台上商品标题和商品推介信息英文文本在内容和形式表达上的特征。通过分析研究,作者得出了亚马逊平台上的商品标题设置突显品牌、产品的主要属性或使用场合等元素,而商品推介文本在遣词造句方面倾向于使用名词和形容词等短语构成的省略表述以及祈使用法。 展开更多
关键词 亚马逊 商品标题 商品推介 英文文本特征
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Language Style Reflected by Tourist English Hypertext
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作者 ZHANG Jie 《Sino-US English Teaching》 2013年第12期955-962,共8页
Corpus-based linguistic approach is one of the most used text studies. Nowadays, stylistic analysis has been adopted to shed new light on tourism English. The topic is to apply the language theory--the stylistic analy... Corpus-based linguistic approach is one of the most used text studies. Nowadays, stylistic analysis has been adopted to shed new light on tourism English. The topic is to apply the language theory--the stylistic analysis to the tourist text analysis, to discover the style essence of Tourist English Hypertext. The stylistic features include graphological analysis of Tourist English Hypertext, lexical features in hypertext, syntactical analysis of Tourist English Hypertext. It summarizes online Tourist English Hypertext information with some typical samples, with the methods of examples and analysis. It aims to offer an in-depth insight into the stylistic features of online tourism English texts, helping people to grasp the key points of the online information when they are browsing the information on the Internet. So this paper both enlarges the application of the stylistic analysis and presents summary for online tourist information. 展开更多
关键词 language style Tourist English Hypertext stylistic features tourist English hypertext analysis graphological features lexical features syntactic features
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