中英双语新闻公众号的发展现状研究

微信等网络社交媒体的普及提高了人们工作和社交的效率,也让新闻资讯的获得变得更简单便捷,越来越多的人习惯于在移动设备.上进行社交、获取资讯。而微信公众号一次推送可含多条资讯的功能也吸引了新闻媒体和自媒体人的目光,官方新闻媒体进驻微信已经成为一种常态。在普通新闻公众号之外,出现了中英双语新闻媒体类型的公众号,同时承载着新闻传播、英文知识讲解及课程推广等不同的职责,其丰富的内容和针对部分受众需求的课程能吸引更多的粉丝。作为公众媒体,这类公众号的形象信誉直接影响新闻受众对媒体的信任程度和好感度,从而影响新闻的阅读量。因此,新闻媒体也需要对自身新闻传播、知识性课程和产品推广三个方面的质量制订自己的标准。

搜遍微软好轻松

因为组网需要,笔者想将WindowsXP升级成为WindowsServer2003,但由于以前没有使用过,不清楚自己的电脑是否能适应新一代的操作系统。不过,对于这些问题,微软的“搜索知识库”早就为我们准备好了答案。

How Unique is ′China Model′: A Review of Theoretical Perspectives on China′s Urbanization in Anglophone Literature

As a major aspect of the ′China Model′, urbanization in China is being heatedly discussed in the Anglophone literature in the last two decades. By considering China′s urbanization as a ′testing ground′ of ′western′ theories, these studies are important for the understanding of China′s ongoing urban restructuring and exchanging knowledge with ′western′ insights. Based on a survey of existing studies, this paper identifies various endogenous and exogenous concepts and explanations of China′s urbanization. It is suggested that China′s urbanization is mainly driven by a combination of political decentralization and neoliberalization with various forms of social stratification and mobility. However, it is argued that the distinctness of the ′China Model′, which is usually used to support the legitimacy of studies of China′s urbanization, has led to many controversial arguments and diminished the due contributions of Chinese scholars in the knowledge production of China′s urbanization. To consolidate the legitimacy of studies on China′s urbanization and enhance the roles of Chinese scholars, we suggest future studies to pay more attentions to the fundamental theories with looser constraints and ′true questions′ on China′s urbanization.

On Culture-Bound Words in the Brothers＇ Grimm Fairy Tales and Their Equivalents in English Translations

The aim of the article is to connect the model of cognitive metonymy with the model of types of denotative equivalence highlighting the explanatory potential of the model of cognitive metonymy for describing and clarifying the use and occurrence of word equivalents in the English translations of the Brothers＇ Grimm fairy tales by Margaret Taylor （1914） and Jack Zipes （1987）. The Fairy Tales of the Brothers Grimm （GFT） can be seen in a wide sense as a source of the history of culture and social life in the German speaking countries of the nineteenth century. Culture-bound words refer to a special cultural knowledge, which is in a historical sense not or not completely compatible with the structure of knowledge in our present days, and refer to a common cultural knowledge of the community of German speaking countries as well. This article describes the ways of using English equivalents in the translations of the GFT including lexical and cognitive procedures, which stand behind the use of certain equivalents. This leads to the theoretical question： Is it possible to extend the model of denotative equivalence using features of conceptual metonymy in rendering culture-bound words in the target texts？ Investigating this, there can be established modifications in the theory of conceptual metonymy in the framework of cognitive linguistics.

The Impacts of Co-creation of Local Culture English Books on EFL 5th Graders＇ English Vocabulary Ability and Local Cultural Knowledge

The purpose of this study aims to explore the impacts of task-based co-creation of local picture books on facilitating the development of vocabulary ability and cultural knowledge ofEFL 5th graders with different English proficiency levels in Taiwan. Twenty-one 5th graders participated in this study forty minutes per week, lasting for sixteen weeks. They were required to co-create English picture books of Pinghu through thematic task-based activities. Research data required for the study were collected through the pre-/post-tests of vocabulary and cultural knowledge, a participants＇ feedback questionnaire as well as semi-structured interviews. The results of this study showed that after experimental instruction, EFL 5th graders significantly improved their recognition of the connection between English word sounds and word meanings, word meanings and word forms, word forms and word meanings, as well as spellings. Moreover, their local cultural knowledge was improved significantly as well. Furthermore, based upon the 5th graders＇ responses to questionnaire and semi-structure interview, most of them developed a very positive attitude towards the activities of co-creating local picture books and their interest, self-confidence in English writing, and English learning behavior. Based on the findings, some suggestions were offered for the pedagogical applications and future studies.

English Cultural Introduction Teaching from the Perspective of Applied Linguistics

In the process of learning a language, the language communication from the perspective of applied linguistics cannot exist without certain cultural tendency. Practice proves that an appropriate introduction of the background culture having a certain relationship with language environment can enrich the knowledge structure of students, and effectively remove the obstacles in the process of English language communication, so that the cognitive ability is improved. In this paper, applied linguistics as well as the concept of cultural introduction teaching theory is briefly elaborated, and the necessities of cultural introduction teaching and the signiflcances of English cultural introduction teaching are analyzed, and also some rules necessary to follow in the introduction teaching of English culture are introduced, and then the implementation strategies are discussed, so as to provide a reference for a large number of educational workers.

A Study on Senior High School Students＇ English Reading Barriers and Strategies

Referring to the questionnaire surveys and literature materials, this paper tries to discuss the causes of high school students＇ English reading barriers and its possible strategies to improve their English reading ability. This paper used a questionnaire survey to collect data with 188 grade one high school students as research subject. The result shows English reading barriers are mainly divided into two parts, language factors and non-language factors. Language factors include vocabulary barriers, grammar barriers, discourse barriers and culture background barriers. Non-language factors mainly include psychological factors, reading habits, reading interest and reading strategies. It is suggested that joint efforts from teachers and students are needed to solve the reading barriers. Teachers should help students increase vocabulary accumulation, strengthen grammar knowledge, develop their discourse comprehension skills and teach culture knowledge in class. Students need to overcome psychological factors, develop good reading habits, do a series of trainings on reading, give immediate feedbacks and sum up reading experiences.

Research and Analysis on the College English Teaching Emphasis from the Cultural Migration and Transformation of Thinking Perspectives

In this paper, we conduct research on the college English teaching emphasis from the cultural migration and transformation ofthinking perspectives. College English has long been in for the college English subject status. However, college English as a multidisciplinary,interdisciplinary research in the field of discipline construction, it seems, are still stay in the linguistics, language knowledge in academiccharacteristics for its stage of development. Reform of basic college English teaching, the teacher is still teaching main body, is the teaching oflanguage knowledge, since teachers play an important role in language teaching, the teacher wants to penetrate cultural knowledge in teachingand we must strengthen their own culture. Under this basis, this paper proposes the novel ideals on the related issues that will be meaningful andinnovative.

Development of Morphological Awareness through English Songs:A Case Study

The present study investigated the effects of English songs on morphological development-- inflection, derivation, and compound words. Fifty Chinese EFL students were involved in this study. Two tests were administered to each learner immediately before and after the study. Results from the pre-tests revealed that all three groups with different vocabulary sizes brought some morphological knowledge to the study. The findings exhibited some evidence to support the fact that teaching through English songs can lead to the development of learner＇s receptivity to morphology. However, exposure to the song was insufficient to develop productive knowledge in most of the learners. The study also revealed that groups with smaller vocabulary tended to achieve lower scores than groups with larger vocabulary. Based on these results and previous findings, pedagogical implications were made.

影响英语阅读效率的因素及对策

如何进行有效的英语阅读是每一个学英文的学子都要了解的一门功课。影响英语阅读的有效性既有读者阅读的不良习惯,也有读者储备的背景知识缺乏等原因。笔者从科学的阅读方法,文章结构模式分析,丰富英文背景知识三个角度探讨了如何进行有效的英文阅读。

The Animals of China in the Eighteenth-Century British Imagination

In eighteenth-century Britain, knowledge about animals from around the world was rapidly increasing. This paper focuses on what the British knew and imagined about the animals of China from reading the works of European travellers and natural historians. Whereas the animals of Africa and America served to foster a growing sense of European mastery of less civilized parts of the world through trade and possession, those of China were understood as embedded in a highly advanced civilization and therefore as sources of knowledge about that civilization. This paper examines the way in which British understandings of China were mediated through accounts of Chinese animals and of human-animal relations in China. Looking at works of popular natural history and at Oliver Goldsmith＇s fictional letters of a ＂Chinese philosopher＂ in The Citizen of the World （1762）, I argue that the animals of China bore several messages about their country. Focusing on the particular examples of the golden pheasant, the horse, the cormorant, and the cat, I suggest that British writing about Chinese animals served as a way of expressing mixed feelings about the value of advanced civilizations, whether Chinese or European.