In the teaching of Chinese-English（C-E） translation, the cultivation of students＇ awareness of context is very important. As far as word-rendering in C-E translation is concerned, contextual analysis can help stude...In the teaching of Chinese-English（C-E） translation, the cultivation of students＇ awareness of context is very important. As far as word-rendering in C-E translation is concerned, contextual analysis can help student solve such problems as the precise comprehension of the SL（source language） words, the translation of vague words and polysemous words, the conveyance of implicature and non-correspondence of word meaning.展开更多
Since the 1950s, different English translated versions of Cold Mountain poems have come out in succession. These versions, due to different factors, present different characteristics. Thus, by comparing the the differ...Since the 1950s, different English translated versions of Cold Mountain poems have come out in succession. These versions, due to different factors, present different characteristics. Thus, by comparing the the different translated versions of the same original poems, translator＇s translation skills and the unique characteristics of these versions will be discovered. It is of great significance as they will illustrate the translators＇ reception of the original as the first group of receptors and these different characteristics will determine the contribution of these version to the reception of Cold Mountain poems abroad.This paper is an attempt to study the translation of one of the most famous Cold Mountain＇s poems and illustrate their characteristics.展开更多
The present paper is intended to describe the two normal methods—free and literal translation used in translating brand names; in the meantime, some common mistakes are discussed in the process of translation. As to ...The present paper is intended to describe the two normal methods—free and literal translation used in translating brand names; in the meantime, some common mistakes are discussed in the process of translation. As to the free and literal translation, the paper discusses some common approaches, or techniques used in the process, which affect the effects of the brand names a lot and have direct influence on the results of the target brand names. In view of the common mistakes, the paper points out some customs, habits, religious beliefs, living environment and cultural factors, which may lead to failures in translating brand names.展开更多
With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. ...With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure.展开更多
A web-based translation method for Chinese organization name is proposed.After ana-lyzing the structure of Chinese organization name,the methods of bilingual query formulation and maximum entropy based translation re-...A web-based translation method for Chinese organization name is proposed.After ana-lyzing the structure of Chinese organization name,the methods of bilingual query formulation and maximum entropy based translation re-ranking are suggested to retrieve the English translation from the web via public search engine.The experiments on Chinese university names demonstrate the validness of this approach.展开更多
This article is aimed at describing a hybrid scheme for English to Bangla translation. The translated output in English scripts is useful for learning Bengali language. This is a significant contribution to Human Lang...This article is aimed at describing a hybrid scheme for English to Bangla translation. The translated output in English scripts is useful for learning Bengali language. This is a significant contribution to Human Language Technology generation also. About two hundred million people in West Bengal and Tripura (two states in India) and in Bangladesh (a country whose people speak and write Bangla as their first language). This proposed translator would benefit Bengalee society because rural people are not usually very conversant with English. The English to Bangla Translator is being enhanced. This system (English- Bangla-ANUBAD or EB-ANUBAD) takes a paragraph of English sentences as input sentences and produces equivalent Bangla sentences. EB-ANUBAD system is comprised of a preprocessor, morphological parser, semantic parser using English word ontology for context disambiguation, an electronic lexicon associated with grammatical information and a discourse processor, and also uses a lexical disambiguation analyzer. This system does not rely on a stochastic approach. Rather, it is based on a special kind of hybrid architecture of transformer and rule-based Natural Language Engineering (NLE) architectures along with various linguistic knowledge components of both English and Bangla.展开更多
Companies like Google, MSN and Yahoo provide translation services on their websites, generating translations based on statistical bilingual text corpora. Human translation seems to be inferior in face of huge amount o...Companies like Google, MSN and Yahoo provide translation services on their websites, generating translations based on statistical bilingual text corpora. Human translation seems to be inferior in face of huge amount of information and fast development of computer science. Despite the functions and versatility of statistical machine translation, it may never take the place of human effort. Teachers are supposed to guide the students in using online translation system.展开更多
＂Memes＂ translation theory has been applied in translation practice, especially in the field of ESP （English for Specific Purposes） translation. In view of this, based on the relevant ＂memes＂ translation theory ...＂Memes＂ translation theory has been applied in translation practice, especially in the field of ESP （English for Specific Purposes） translation. In view of this, based on the relevant ＂memes＂ translation theory and the professional module positioning expressed by ESP, this article analyzes ESP language memes analysis and illustrates some related translation strategies employed in ESP Chinese-English translating practice properly, such as direct translation and indirect translation, semantic translation and communicative translation, foreignizing translation and domesticating translation, etc.展开更多
文摘In the teaching of Chinese-English（C-E） translation, the cultivation of students＇ awareness of context is very important. As far as word-rendering in C-E translation is concerned, contextual analysis can help student solve such problems as the precise comprehension of the SL（source language） words, the translation of vague words and polysemous words, the conveyance of implicature and non-correspondence of word meaning.
文摘Since the 1950s, different English translated versions of Cold Mountain poems have come out in succession. These versions, due to different factors, present different characteristics. Thus, by comparing the the different translated versions of the same original poems, translator＇s translation skills and the unique characteristics of these versions will be discovered. It is of great significance as they will illustrate the translators＇ reception of the original as the first group of receptors and these different characteristics will determine the contribution of these version to the reception of Cold Mountain poems abroad.This paper is an attempt to study the translation of one of the most famous Cold Mountain＇s poems and illustrate their characteristics.
文摘The present paper is intended to describe the two normal methods—free and literal translation used in translating brand names; in the meantime, some common mistakes are discussed in the process of translation. As to the free and literal translation, the paper discusses some common approaches, or techniques used in the process, which affect the effects of the brand names a lot and have direct influence on the results of the target brand names. In view of the common mistakes, the paper points out some customs, habits, religious beliefs, living environment and cultural factors, which may lead to failures in translating brand names.
文摘With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. This paper tries to analyze cross-cultural pragmatic failure in English advertisements translated from Chinese at lexical and textual levels, and puts forward some suggestions on how to avoid cross-cultural pragmatic failure.
基金Supported by National Natural Science Foundation of China (No.60736044 & 60773066)the Post Doctorial Funds of Heilongjiang
文摘A web-based translation method for Chinese organization name is proposed.After ana-lyzing the structure of Chinese organization name,the methods of bilingual query formulation and maximum entropy based translation re-ranking are suggested to retrieve the English translation from the web via public search engine.The experiments on Chinese university names demonstrate the validness of this approach.
文摘This article is aimed at describing a hybrid scheme for English to Bangla translation. The translated output in English scripts is useful for learning Bengali language. This is a significant contribution to Human Language Technology generation also. About two hundred million people in West Bengal and Tripura (two states in India) and in Bangladesh (a country whose people speak and write Bangla as their first language). This proposed translator would benefit Bengalee society because rural people are not usually very conversant with English. The English to Bangla Translator is being enhanced. This system (English- Bangla-ANUBAD or EB-ANUBAD) takes a paragraph of English sentences as input sentences and produces equivalent Bangla sentences. EB-ANUBAD system is comprised of a preprocessor, morphological parser, semantic parser using English word ontology for context disambiguation, an electronic lexicon associated with grammatical information and a discourse processor, and also uses a lexical disambiguation analyzer. This system does not rely on a stochastic approach. Rather, it is based on a special kind of hybrid architecture of transformer and rule-based Natural Language Engineering (NLE) architectures along with various linguistic knowledge components of both English and Bangla.
文摘Companies like Google, MSN and Yahoo provide translation services on their websites, generating translations based on statistical bilingual text corpora. Human translation seems to be inferior in face of huge amount of information and fast development of computer science. Despite the functions and versatility of statistical machine translation, it may never take the place of human effort. Teachers are supposed to guide the students in using online translation system.
文摘＂Memes＂ translation theory has been applied in translation practice, especially in the field of ESP （English for Specific Purposes） translation. In view of this, based on the relevant ＂memes＂ translation theory and the professional module positioning expressed by ESP, this article analyzes ESP language memes analysis and illustrates some related translation strategies employed in ESP Chinese-English translating practice properly, such as direct translation and indirect translation, semantic translation and communicative translation, foreignizing translation and domesticating translation, etc.
