期刊文献+
共找到15篇文章
< 1 >
每页显示 20 50 100
基于国际主流英语网络媒体探索西安旅游传播形象 被引量:1
1
作者 王蕾 《中国食品》 2018年第17期145-146,共2页
"互联网+"背景下城市旅游信息的传播渠道进一步多元化,旅游城市形象传播与辐射不仅取决于国内网络平台,也与国际视野下的网络传播有着深刻的关系。本文提出针对性的策略,促进国际主流网络媒体中西安旅游形象传播的有效整合。
关键词 西安旅游传播形象 英语网络媒体 策略
下载PDF
国际主流英语网络媒体中的西安旅游传播形象研究
2
作者 王蕾 《当代旅游(下旬刊)》 2018年第5期99-100,共2页
“互联网+”背景下城市旅游信息的传播渠道进一步多元化,旅游城市形象传播与辐射不仅取决于国内网络平台,也与国际视野下的网络传播有着深刻的关系。当前西安旅游业的发展应更多聚焦于对外影响力的提升,国际主流英语网络媒体则成为... “互联网+”背景下城市旅游信息的传播渠道进一步多元化,旅游城市形象传播与辐射不仅取决于国内网络平台,也与国际视野下的网络传播有着深刻的关系。当前西安旅游业的发展应更多聚焦于对外影响力的提升,国际主流英语网络媒体则成为其形象建构与传播的重要途径。国际网络媒体中的西安旅游形象逐渐丰满,同时呈现在国内外网络平台上也呈现出较大的差异性和一定的分裂倾向,对此本文提出针对性的策略,促进国际主流网络媒体中西安旅游形象传播的有效整合。 展开更多
关键词 西安旅游传播形象 英语网络媒体 策略
下载PDF
民间与官方英语网络媒体传播策略及内容比较研究——以云南本土网络英语媒体为例 被引量:1
3
作者 马晓璐 《新闻传播》 2013年第9期121-122,共2页
本文从国内英语网络媒体的发展出发,对当下存在的地方官方网络媒体及民间网络媒体的传播策略及内容上做了一个比较,对于官方英语网络媒体在传播效果上和受众体验上做出了思考并给出了一些建议。
关键词 英语网络媒体 官方媒体 传播策略 传播内容
下载PDF
基于NOW语料库的安徽5A景区在英语网络媒体的影响研究 被引量:1
4
作者 殷明明 《文化创新比较研究》 2021年第10期96-98,102,共4页
安徽有11个5A景区,将这些景区名为检索词在Now语料库中进行检索。检索结果表明,从2010年1月起至2020年4月,在Now语料库所收录的英语网络媒体中,有影响的仅有黄山景区。其余景区有4个检索结果小于10,有6个未检索出。安徽的优质景区多属... 安徽有11个5A景区,将这些景区名为检索词在Now语料库中进行检索。检索结果表明,从2010年1月起至2020年4月,在Now语料库所收录的英语网络媒体中,有影响的仅有黄山景区。其余景区有4个检索结果小于10,有6个未检索出。安徽的优质景区多属于传统景点,文化创意度较低、与社会热点的关联弱,在英语世界的影响力尚有限。 展开更多
关键词 Now语料库 安徽5A景区 英语网络媒体 影响
下载PDF
基于NOW Corpus的“黄山”在英语网络媒体的影响
5
作者 殷明明 《黑河学院学报》 2021年第8期139-141,144,共4页
基于Now Corpus的研究表明,2010年至2020年的英语网络媒体对于黄山的景观没有专题报道,虽然是把黄山看成中国最具代表性,世界最美的景点之一,但大多是提及黄山或是对黄山做简单介绍,而且其介绍大多是俗套和扁平的。在与电影和一些负面... 基于Now Corpus的研究表明,2010年至2020年的英语网络媒体对于黄山的景观没有专题报道,虽然是把黄山看成中国最具代表性,世界最美的景点之一,但大多是提及黄山或是对黄山做简单介绍,而且其介绍大多是俗套和扁平的。在与电影和一些负面事件联系在一起时,关于黄山的报道才活跃起来。 展开更多
关键词 NOW Corpus 黄山 英语网络媒体
下载PDF
大数据时代英语网络媒体的资本运作
6
作者 张洁 《新闻战线》 北大核心 2017年第5X期54-55,共2页
大数据时代的发展,要求我国英语网络媒体做出转型。在此过程中,我国英语网络媒体必须做好资本运营工作。在资本运营战略的制定过程中,我国英语网络媒体必须树立科学的资本运营理念,完善以媒体发展战略为指导的资本运营管理制度,从而推... 大数据时代的发展,要求我国英语网络媒体做出转型。在此过程中,我国英语网络媒体必须做好资本运营工作。在资本运营战略的制定过程中,我国英语网络媒体必须树立科学的资本运营理念,完善以媒体发展战略为指导的资本运营管理制度,从而推动我国英语网络媒体的发展,掌握大数据时代发展的主动权与话语权。 展开更多
关键词 大数据时代 英语网络媒体 资本运作
原文传递
Comparative study of College English traditional listening and speaking mode and network listening and speaking teaching mode
7
作者 Shuang ZHAO Juan CHEN 《International Journal of Technology Management》 2014年第12期40-42,共3页
Since 1958 the United States Watson research center designed the world' s first computer teaching system, the history of computer technology in education has lasted for over 40 years, with the beginning of digitized ... Since 1958 the United States Watson research center designed the world' s first computer teaching system, the history of computer technology in education has lasted for over 40 years, with the beginning of digitized audio and global network as a symbol of the information age, the rapid development of multimedia network technology' s application crosses various fields, like other areas, foreign language teaching also benefit. January 2004, Department of Higher Education issued a "College English Curriculum Requirements" (Trial), which clearly states: "It should make full use of opportunities of multimedia, network technology development which is brought about by the introduction of new teaching model to improve the original teachers' single classroom teaching mode. The new model should be based on modern information technology support, especially network technology, the English teaching towards individualized learning, independent of time and place restrictions learning, active learning direction. " 展开更多
关键词 College English teaching model online teaching
下载PDF
On Practice and Exploration of College English Multimedia Network Teaching in China
8
作者 Wang Chengdong 《International English Education Research》 2014年第7期7-9,共3页
With the development of the times, modem education technology constantly emerges, and modern college English classroom begins to tend to use multimedia network for teaching. One is that multimedia network teaching can... With the development of the times, modem education technology constantly emerges, and modern college English classroom begins to tend to use multimedia network for teaching. One is that multimedia network teaching can enrich English teaching content. Two is that multimedia network teaching can make teaching process become full ofvigour, highlighting the dominant position of students in the classroom. Three, multimedia network teaching is conducive to improving the comprehensive quality of English teachers. In view of this, university English teaching should positively introduce multimedia network technology in teaching process, in order to promote English teaching quality to obtain great improvement. 展开更多
关键词 college English teaching multimedia network STRATEGY
下载PDF
Analysis of using network resources to improve the effect of college English reading and writing teaching
9
作者 Liu Zhijun Pu Xiaowei 《International Journal of Technology Management》 2014年第3期24-26,共3页
The difference between the college English reading and writing class which is supported by network and the traditional courses is that teachers and students use information technology to complete the study task and ac... The difference between the college English reading and writing class which is supported by network and the traditional courses is that teachers and students use information technology to complete the study task and achieve the teaching objectives in the process of teaching and learning. The role of the teacher is a guider and organizer, the teaching is student-centered teaching. This paper takes the teaching practice in reading and writing class as an example, explain how to use video file, screen demonstration, chat rooms, BBS, E-mail and other different multimedia network technology and approach, how to make full use of multimedia network resources in teaching college English reading and writing, how to improve the teaching effect. 展开更多
关键词 The network education College English Teaching mode
下载PDF
Supplementary role of multimedia teaching to college English reading 被引量:2
10
作者 Jiang Dong 《International Journal of Technology Management》 2014年第3期53-55,共3页
With the application of modem information technology in education, particularly after multimedia network technology enters teaching field of education, the content of education, the content and the means of education ... With the application of modem information technology in education, particularly after multimedia network technology enters teaching field of education, the content of education, the content and the means of education has undergone great changes.In order to develop complex English talent, we designed a teaching model of English reading as a means of multimedia assisted teaching through collaborative, exploratory, autonomous interactive teaching, which can fully exercise and develop students' language skills, improving English quality of teaching.It has changed the traditional teaching model which is constrined bye teacher-centered, textbook-centered, classroom-centered. Multimedia Assisted English reading can give students the greatest degree of autonomy, and pay more attention to students' learning ability to play the main role in the cognitive, reflectting the idea of quality education, meetting the requirements of the times. 展开更多
关键词 MULTIMEDIA university classroom English teaching READING
下载PDF
Research on College English Teaching Model Based on Multimedia and Network 被引量:1
11
作者 Deyuan Zou 《International Journal of Technology Management》 2016年第11期19-21,共3页
Based on multimedia and network environment, college English teaching mode can effectively improve the teaching environment of traditional English teaching and students, and expand the capacity of English classroom in... Based on multimedia and network environment, college English teaching mode can effectively improve the teaching environment of traditional English teaching and students, and expand the capacity of English classroom information, and enrich the students’ English culture background. Therefore, as a teacher, we should first of all make efforts to learn new knowledge and teaching methods to improve our English professional quality. Strengthening the multimedia, network technology and educational psychology research, and put themselves in the teaching position. In addition, the college English teaching model based on multimedia and network environment can cultivate students’ independent thinking, autonomous learning, analysis and problem - solving ability, and promote the high efficiency of college English teaching. 展开更多
关键词 Multimedia and network environment college English teaching teaching mode
下载PDF
Research on Teaching Model of Computer English
12
作者 Zhou Yun 《International Journal of Technology Management》 2015年第3期138-140,共3页
Because of the rapid development of computer, new term about IT is emerging. Such new IT mostly comes from foreign countries and the technical manuals about how to learn such new IT and how to use its latest developme... Because of the rapid development of computer, new term about IT is emerging. Such new IT mostly comes from foreign countries and the technical manuals about how to learn such new IT and how to use its latest development tools in English. In this paper, combined with previous teaching experience and the development of a large number of networked multimedia, a preliminary study carried out on the interactive network multimedia education platform design patterns, the overall structure and system solutions. As the study is only a tentative teaching experiment based on the collaborative teaching mode, necessary improvement and modification are needed in other teaching practice. According to the curriculum characteristics and teaching situation of computer professional English, propose some teaching innovation scheme in terms of teaching contents and teaching methods, and combine computer professional English with computer professional courses to strengthen student application ability and improve teaching quality effectively. 展开更多
关键词 Computer Professional English Teaching Mode.
下载PDF
On Practice and Exploration of College English Multimedia Network Teaching in China
13
作者 Wang Chengdong 《International English Education Research》 2014年第11期32-34,共3页
With the development of the times, modem education technology constantly emerges, and modern college English classroom begins to tend to use multimedia network for teaching. One is that multimedia network teaching can... With the development of the times, modem education technology constantly emerges, and modern college English classroom begins to tend to use multimedia network for teaching. One is that multimedia network teaching can enrich English teaching content. Two is that multimedia network teaching can make teaching process become full of vigour, highlighting the dominant position of students in the classroom. Three, multimedia network teaching is conducive to improving the comprehensive quality of English teachers. In view of this, university English teaching should positively introduce multimedia network technology in teaching process, in order to promote English teaching quality to obtain great improvement. 展开更多
关键词 college English teaching multimedia network STRATEGY
下载PDF
Effectiveness Analysis of Flipped Classroom on Business English Teaching under Multimedia Network Environment
14
作者 Ling ZHANG 《International Journal of Technology Management》 2015年第5期16-18,共3页
In the era of rapid technological development, business English teaching methods are in the development and changes and multimedia network technology gradually appeared. It has brought great convenience to business En... In the era of rapid technological development, business English teaching methods are in the development and changes and multimedia network technology gradually appeared. It has brought great convenience to business English teaching.This paper starts from the feasibility and necessity of multimedia network teaching in Business English to discuss the advantages of multimedia network Teaching Business English. Finally, it is to put forward multimedia network teaching mode, to provide practical recommendations for the majority of business English teacher during the multimedia network teaching. 展开更多
关键词 Multimedia Network Business English Teaching Practice
下载PDF
Fusion of modem information and English teaching technology under constructivist theory background
15
作者 Juan CHEN Shuang ZHAO 《International Journal of Technology Management》 2014年第12期37-39,共3页
The rapid development of multimedia network technology, multimedia teaching English provides a technology platform. The constructivist theory and modern information technology are two pivot multimedia teaching system.... The rapid development of multimedia network technology, multimedia teaching English provides a technology platform. The constructivist theory and modern information technology are two pivot multimedia teaching system. Only to unite the two together as one, it can form a reasonable and effective teaching system. Accordingly, this paper discusses the theory of multimedia teaching, design and multimedia network technology of a modem information technology education in English teaching and other related issues. 展开更多
关键词 CONSTRUCTIVISM IT education multimedia teaching
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部