In the 21st century, with gradually accelerating process of globalization, international exchanges are increasingly frequent. We should understand that within the range of the same cultural context, people have little...In the 21st century, with gradually accelerating process of globalization, international exchanges are increasingly frequent. We should understand that within the range of the same cultural context, people have little difficulties in communicating with others; however, if we use the same way to treat the one who is under other cultural backgrounds, they tend to have misunderstanding or confliction, affecting the interaction and communication and causing undue loss. Business English translation is communication process and tools held between people speaking different languages to conduct commercial communication. Culture is a factor in translation that cannot be ignored, different nations have different historical backgrounds, manners, customs, cultural traditions, therefore, business English translation must understand the cultural differences between China and the West, and tried to make these differences disappear in the interpretation process and find the exact words in the target language, so exotic cultural can represented in the target language.展开更多
Through this research, on the basis of English-Chinese and Chinese-English parallel corpora, the following conclusion tries to be drawn： In English, the perfect may not be used together with the specific time of the ...Through this research, on the basis of English-Chinese and Chinese-English parallel corpora, the following conclusion tries to be drawn： In English, the perfect may not be used together with the specific time of the past situation. In contrast to English, Chinese does not have perfect constructions. English perfective aspect is an actual aspect indication： duration and completion of an action or situation. According to different reference time, the actual aspect can be divided into past actuality, present actuality and future actuality. This paper will undoubtedly contribute to the study of tense-aspect in Chinese. The study of English perfective aspect is conducive to the comparative study and translation of aspect in English and Chinese.展开更多
Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are main...Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are mainly stay on its surface, such as relation between CFW and culture, rhetoric and grammar; scholars scarcely note the meaning construction of CFW. This paper aims to study the process of meaning construction of CFW through the Conceptual Blending Theory （CBT） of the cognitive linguistics.展开更多
While translating the source language, one is inevitably introducing the culture. Approaches to culture involved in translation may be divided into two different methods： alienation （SL-culture oriented） and adapta...While translating the source language, one is inevitably introducing the culture. Approaches to culture involved in translation may be divided into two different methods： alienation （SL-culture oriented） and adaptation （TL-culture oriented）. Idioms with rich national characteristics and specific linguistic features are called ＂concentrated culture＂. Therefore in idiom translation, there exist to some extent linguistic untranslatability and cultural untranslatability. In this paper, the author proposes to discuss the translatability of idioms and different approaches in English-Chinese/Chinese-English idiom translation.展开更多
Since translation is a kind of cross-cultural communication via language as a medium, this article mainly introduces the relationship between translation and language from different perspectives.
The job of a translator is not an easy one. Very often, when translating from one language to another, the translator is faced with a lot of difficulties. The difficulties arise from the non-parallel structures of dif...The job of a translator is not an easy one. Very often, when translating from one language to another, the translator is faced with a lot of difficulties. The difficulties arise from the non-parallel structures of different languages, but there are other reasons, too. Although the translator is, in most cases, familiar with the grammar and syntax of the source-language, the problems arise when it comes to words. New words are produced every day in many different ways. Some of these new coinages acquire the status of the regular words of the English vocabulary, but some disappear with the changing of the situation for which they were invented. Very often, these new words are highly imaginative and clever products, but the problem for the translator is how to translate them. Is it possible to find an equivalent in the Serbian language for every newly invented word？ Is it possible to translate word for word？ And what is the role of a translator in that process？展开更多
As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement i...As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the ＂hard nut＂--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles： a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.展开更多
Culture is the sum of the products from human creation of material and spiritual. It contains the values, behaviors, literary arts, customs, lifestyles, economical and political system and so on that human groups poss...Culture is the sum of the products from human creation of material and spiritual. It contains the values, behaviors, literary arts, customs, lifestyles, economical and political system and so on that human groups possess. Language is the carrier and the crystallization of culture, it is also a mirror which is reflecting the culture. Any kind of national language is always inextricably linked with the nation＇s culture, and any language is the reflection of the culture. Mastering a language must understand the culture of the language belongs, especially cultural differences in customs. Culture refers to cultural practices throughout society and everyday commtmication activities by the national customs form. Due to the big contrast of culture and customs between Western and Chinese, if the English learners want to grasp English, they must understand and master the differences between Chinese and Western culture, they can not speak in English with Chinese cultural communication patterns. Differences between Chinese and Western customs exist everywhere, to understand these cultural practices will help understanding and use English correctly.展开更多
English and Chinese belong to different language families, so they have difference on their own characteristics, habits expression, syntactic structure and many other aspects. Nida＇ s dynamic equivalence theory think...English and Chinese belong to different language families, so they have difference on their own characteristics, habits expression, syntactic structure and many other aspects. Nida＇ s dynamic equivalence theory thinks that translation is not Simple literal equivalence, but it is corresponding to two languages meanings and styles that are not rigidly adhered to forms. Therefore, we also need consider the cultural context in addition to understanding features of two languages in the process of translation, This paper makes a preliminary summary research on the parts of speech translation of English and Chinese translation to help translators better to deal with the parts of speech translation in the English and Chinese translation under the guidance of dynamic equivalence.展开更多
文摘In the 21st century, with gradually accelerating process of globalization, international exchanges are increasingly frequent. We should understand that within the range of the same cultural context, people have little difficulties in communicating with others; however, if we use the same way to treat the one who is under other cultural backgrounds, they tend to have misunderstanding or confliction, affecting the interaction and communication and causing undue loss. Business English translation is communication process and tools held between people speaking different languages to conduct commercial communication. Culture is a factor in translation that cannot be ignored, different nations have different historical backgrounds, manners, customs, cultural traditions, therefore, business English translation must understand the cultural differences between China and the West, and tried to make these differences disappear in the interpretation process and find the exact words in the target language, so exotic cultural can represented in the target language.
文摘Through this research, on the basis of English-Chinese and Chinese-English parallel corpora, the following conclusion tries to be drawn： In English, the perfect may not be used together with the specific time of the past situation. In contrast to English, Chinese does not have perfect constructions. English perfective aspect is an actual aspect indication： duration and completion of an action or situation. According to different reference time, the actual aspect can be divided into past actuality, present actuality and future actuality. This paper will undoubtedly contribute to the study of tense-aspect in Chinese. The study of English perfective aspect is conducive to the comparative study and translation of aspect in English and Chinese.
文摘Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are mainly stay on its surface, such as relation between CFW and culture, rhetoric and grammar; scholars scarcely note the meaning construction of CFW. This paper aims to study the process of meaning construction of CFW through the Conceptual Blending Theory （CBT） of the cognitive linguistics.
文摘While translating the source language, one is inevitably introducing the culture. Approaches to culture involved in translation may be divided into two different methods： alienation （SL-culture oriented） and adaptation （TL-culture oriented）. Idioms with rich national characteristics and specific linguistic features are called ＂concentrated culture＂. Therefore in idiom translation, there exist to some extent linguistic untranslatability and cultural untranslatability. In this paper, the author proposes to discuss the translatability of idioms and different approaches in English-Chinese/Chinese-English idiom translation.
文摘Since translation is a kind of cross-cultural communication via language as a medium, this article mainly introduces the relationship between translation and language from different perspectives.
文摘The job of a translator is not an easy one. Very often, when translating from one language to another, the translator is faced with a lot of difficulties. The difficulties arise from the non-parallel structures of different languages, but there are other reasons, too. Although the translator is, in most cases, familiar with the grammar and syntax of the source-language, the problems arise when it comes to words. New words are produced every day in many different ways. Some of these new coinages acquire the status of the regular words of the English vocabulary, but some disappear with the changing of the situation for which they were invented. Very often, these new words are highly imaginative and clever products, but the problem for the translator is how to translate them. Is it possible to find an equivalent in the Serbian language for every newly invented word？ Is it possible to translate word for word？ And what is the role of a translator in that process？
文摘As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the ＂hard nut＂--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles： a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.
文摘Culture is the sum of the products from human creation of material and spiritual. It contains the values, behaviors, literary arts, customs, lifestyles, economical and political system and so on that human groups possess. Language is the carrier and the crystallization of culture, it is also a mirror which is reflecting the culture. Any kind of national language is always inextricably linked with the nation＇s culture, and any language is the reflection of the culture. Mastering a language must understand the culture of the language belongs, especially cultural differences in customs. Culture refers to cultural practices throughout society and everyday commtmication activities by the national customs form. Due to the big contrast of culture and customs between Western and Chinese, if the English learners want to grasp English, they must understand and master the differences between Chinese and Western culture, they can not speak in English with Chinese cultural communication patterns. Differences between Chinese and Western customs exist everywhere, to understand these cultural practices will help understanding and use English correctly.
文摘English and Chinese belong to different language families, so they have difference on their own characteristics, habits expression, syntactic structure and many other aspects. Nida＇ s dynamic equivalence theory thinks that translation is not Simple literal equivalence, but it is corresponding to two languages meanings and styles that are not rigidly adhered to forms. Therefore, we also need consider the cultural context in addition to understanding features of two languages in the process of translation, This paper makes a preliminary summary research on the parts of speech translation of English and Chinese translation to help translators better to deal with the parts of speech translation in the English and Chinese translation under the guidance of dynamic equivalence.
