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公司的性格
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作者 周彦 《创业家(湖南)》 2004年第1期36-37,共2页
菲科特在和她营销公司的客户打交道的时候,逐渐意识到大多数客户对自己公司的感觉存在偏差。“我经常和他们在电话或者办公室里探讨,是什么让他们的公司与众不同,”她回忆道,“但是身临现场,到他们工厂的时候,现实情况完全不同。”
关键词 菲科特 客户关系管理 CEO 团队精神 创新意识 企业
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The Power of Money in FS. Fitzgerald's The Great Gatsby
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作者 Hasnul Insani Djohar 《Journalism and Mass Communication》 2015年第3期151-157,共7页
The topic of this paper is the pursuit of cultural studies focusing on cultural hegemony, introduces the notion of the dominant groups' power to control society. It will also raise the issue of how hegemonic classes ... The topic of this paper is the pursuit of cultural studies focusing on cultural hegemony, introduces the notion of the dominant groups' power to control society. It will also raise the issue of how hegemonic classes live in 1920s. The objective is to analyze, using cultural studies, Antonio Gramsci's Hegemony, Scott Fitzgerald's The Great Gatsby in order to come to some conclusions about depictions of aristocratic classes and powers in order to dominate powerless groups. Specifically, the research focuses on Jay Gatsby's struggles to face the hegemony of aristocratic groups, whose affluent supremacy. In the story, the new moneyed group, represented by Jay Gatsby, lives in West Egg while the aristocratic group, represented by Tom Buchanan, lives in East Egg. Tom is always the winner because he comes from the aristocratic groups, whose prestigious family. Therefore, Gatsby always loses compete against Tom no matter how hard Gatsby tries. By learning Gatsby's struggle in this novel, we gain a better understanding of how other powerless groups, not only in American society, but also other society in the world, who also struggle to compete with the aristocratic groups. 展开更多
关键词 F. Scott Fitzgerald The Great Gatsby HEGEMONY class aristocratic group
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