部队营产营具管理系统的研究

部队是保护国家安全和维护社会稳定的一支重要武装力量。随着部队建设的快速发展，部队对营产和营具的需求急剧增加，需要对各种数据进行收集、录入，对各种信息进行统计分析。传统的管理模式已经难以适应现状，严重影响了营房管理部门的工作效率，因此把信息化管理手段引入部队营产营具管理工作实践中，开发营产营具管理系统就成为当前的一个重要课题，对于提升后勤综合保障能力有着十分重要的意义。

基于移动终端的营产营具管理系统的设计与实现

院校营产营具配发和投入使用过程中，物品杂、分布散，状态申报跟踪统计困难的问题比较普遍。本文设计了一种基于移动终端的营产营具管理系统，将二维码扫描和自主式状态申报跟踪相结合，实现了院校营产营具的精细化、精确化和实时化管理，提高了营产营具管理的效率。

编续往来

中国将来谁种田?编辑同志: 眼下在农村,有部分民兵只顾挣钱,而忽视种田。他们“一心奔街头,无心顾田头”,“只想钱袋满,不顾粮袋空”。只想“跳农门”进城赚大钱,不愿在家当农民。如果大家都这样,中国将来谁种田?

部队基层档案管理内容

部队基层档案管理内容１、连史。２、经验教训总结。３、士兵档案。４、武器装备的记载及有关材料。５、业务生产经营状况及财务等方面的帐目和资料。６、营产营具及文化用品等方面的记载和有关的资料。７、军官士兵撰写的报告、文章及有关的信件。８、上级文件。９、战时...

The Usage of Instagram as a Marketing Tool

The developments in information and communication technologies everyday and the effects of globalization have led to many changes in most of the fields including marketing communications. Today, businesses are struggling to survive intensely, to be able to be heard in a global competitive environment, and to keep their market share to the forefront. In this sense, the businesses that have taken into consideration that the current developments have caused great changes in the consumers, also added social media which they use very intensely in order to reach the consumers in the period that the traditional methods have lost importance, to their marketing mix as an important brand communication medium. Social media makes it necessary to go out of tradition in marketing activities. In the social media economy, consumers are at the forefront, and the structures that carry on their activities in interaction with the consumer are gaining importance. Facebook, Twitter, and Youtube are among the most frequently used social networks in our country, but in recent times Instagram is another platform that has recently attracted the attention of companies. The study examined the comparison of traditional marketing and social media marketing. The study also examined the importance of using images and the usage of Instagram as a marketing tool.

Instruments for Analysis of Knowledge Management in Operators Companies of Metropolitan Transport Systems

This research aimed to determine instruments for analysis of knowledge management in operators companies of metropolitan transport systems. How much the goal was an exploratory research, how much the procedure was a literature search, how much as nature was an applied research, and how much as approach was qualitative research？ The following instruments were identified and selected： （a） the methodology for the analysis of metropolitan transport systems; （b） the knowledge management maturity model （Siemens）; and （c） Documentation and Information Centre. The simulation, using the tools in the knowledge management to analyze the Company Metropolitan of S^io Paulo--METRO, identified the need for improvements in eight areas and the problems： （1） rethink the knowledge management area; （2） develop new knowledge management policies; （3） define responsibilities in knowledge management area; （4） implement new knowledge management processes; （5） explore new ways and structures of knowledge; （6） consider the internal and external actors in knowledge management actions; （7） expand the dissemination of the collaborative culture; and （8） integrate in the knowledge management area current and future initiatives. The analysis shows that the transposition of the current situation to the desired situation for the company can be obtained with the implementation of an Information and Documentation Centre. The conclusion is that this set of tools allows to characterize, evaluate, and model the knowledge management in this business.

Use of Wechat Marketing about Film industry

As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platform. Wechat marketing in the film industry has also been widely used. but the development of the film industry has its own characteristics, so when using Wechat marketing, certain principles and methods should be followed, to achieve the desired effect. This paper focuses on the analysis of film industy marketing based on Wechat platform and also predicting its development trend.

Estimation of Pollutant Loads in Ardila Watershed Using the SWAT Model

Abstract： Excess of organic matter and nutrients in water promotes eutrophication process observed in the Ardila River. It was classified as much polluted being critical for Alqueva-Pedrogāo System. The aim of this study was to estimate the transported nutrients loads in a transboundary watershed using the SWAT （soil and water assessment tool） model and to determine the contribution of nutrients load in the entire watershed. Ardila watershed is about 3,711 km^2 extended from Spain （78%） to the eastern part of Portugal （22%）. It was discretized into 32 sub-basins using automated delineation routine, and 174 hydrologic response units. Monthly average meteorological data （from 1947 to 1998） were used to generate daily values through the weather generator Model incorporated in SWAT. Real daily precipitation （from 1931 to 2003） was introduced. The model was calibrated and verified for flow （from 1950 to 2000） and nutrients （from 1981 to 1999）. Model performance was evaluated using statistical parameters, such as NSE （Nash-Sutcliffe efficiency） and root mean square error （R2）. Calibration and verification flow results showed a satisfactory agreement between simulated and measured monthly date from 1962 to 1972 （NSE = 0.8; R^2 = 0.9）. The results showed that the most important diffuse pollution comes from the two the main tributary （Spain）. The estimated nitrogen and phosphorous loads contribution per year was respectively 72% and 59% in Spain and 28% and 41% in Portugal. The SWAT model was revealed to be a useful tool for an integrated water management approach that might be improved taking into count the WFD （water framework directive）.

The Attributes of Social Media as a Strategic Marketing Communication Tool

New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media （SM） is a key element to success. SM helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive pattern into their communications. Nevertheless, these tendencies involve problems of strategic myopia for firms that do not structurally integrate these tools. One main problem is that institutions can rarely differentiate between the various types of SM and the attributes thereof, while the literature equally reveals a number of contradictions in the subject. The present conceptual paper lays the foundations of a strategic approach to SM and discusses its theoretical implications. Following an overview on the concept of SM, through a content analysis of the specialized management literature （n = 14）, we present various best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an insight towards a well-founded application of SM as a genuinely strategic marketing tool.

Impact Assessment of Land-Use Changes on Nutrient Load in Song Cau Watershed Using Soil and Water Assessment Tool （SWAT） Model

The objective of this paper is to implement ＂Soil and Water Assessment Tool （SWAT）＂ model to assess the possible impact of land-use changes on nutrient yields from Song Cau watershed located in Northern Viet Nam. Organic nitrogen （N） as well as phosphorus （P） output due to nonpoint source erosion was estimated through SWAT. Parameters governing the mechanics of streamflow discharge, sediment yield, nitrogen, and phosphorus output in SWAT were calibrated in a distributed fashion. A five-year period of record for nutrient was used for model calibration, while a four-year period was used for model validation. Comparing measured versus simulated average monthly total N, and P loads for the calibration and validation periods; respectively, we found that SWAT model performed reasonably well for Song Cau watershed. Simulation results showed that monthly Nash-Sutcliffe coefficient of Efficiency （NSE） ranged from 0.65 to 0.83, observation＇s standard deviation ratio （RSR） and percent bias （PBIAS） ranged from 0.41 to 0.58 and -36.12 to 2.78, respectively. Additionally, SWAT simulation results also showed that land-use changes caused significant percentage of changes in sediment yield, total N, and P loads within Song Cau watershed.

Spatiotemporal Variation of Riverine Nutrients in a Typical Hilly Watershed in Southeast China Using Multivariate Statistics Tools

The water quality of lakes can be degraded by excessive riverine nutrients.Riverine water quality generally varies depending on region and season because of the spatiotemporal variations in natural factors and anthropogenic activities.Monthly water quality measurements of eight water quality variables were analyzed for two years at 16 sites of the Tianmuhu watershed.The variables were examined using hierarchical cluster analysis(HCA) and factor analysis/principal component analysis(FA/PCA) to reveal the spatiotemporal variations in riverine nutrients and to identify their potential sources.HCA revealed three geographical groups and three periods.Two drainages comprising towns and large villages were the most polluted, six drainages comprising widely distributed tea plantations and orchards were moderately polluted, and eight drainages without the factors were the least polluted.The river was most polluted in June when the first heavy rain(daily rainfall > 50 mm) occurs after fertilization and the number of rainy days is most(monthly number of rainy days > 20 days).Moderate pollution was observed from October to May, during which morethan 60% of the total nitrogen fertilizer and all of the phosphorus fertilizer are applied to the cropland, the total manure is applied to tea plantations and orchards, and a monthly rainfall ranging from 0 mm to 164 mm occurs.The remaining months were characterized by frequent raining(i.e., number of rainy days per month ranged from 5 to 24) and little use of fertilizers, and were thus least polluted.FA/PCA identified that the greatest pollution sources were the runoff from tea plantations and orchards,domestic pollution and the surface runoff from towns and villages, and rural sewage, which had extremely high contributions of riverine nitrogen, phosphorus,and chemical oxygen demand, respectively.The tea plantations and orchards promoted by the agricultural comprehensive development(ACD) were not environmentally friendly.Riverine nitrogen is a major water pollution parameter in hilly watersheds affected by ACD, and this parameter would not be reduced unless its loss load through the runoff from tea plantations and orchards is effectively controlled.

A system dynamics model for the assessment of the effects of advertising and sales promotion on profitability

Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation＇s revenue and profitability and to draw the respective curves related to the effects of these two factors.

坚持标准 狠抓营房规范化管理

近年来，我总队按照“保障有力”的要求，以《纲要》和《营区房地产正规化管理标准》为依据，坚持连续打基础，接力抓建设，在营房规范化管理上狠下功夫。通过几年的努力，全省部队基本实现“营房住用标准化、营具配置统一化、营区布局合理化、环境优美园林化”的目标，官兵住房及生活设施得到极大改善，增强了部队的凝聚力和战斗力，有力地促进了部队的全面建设。

正确处理三个关系 促进基层后勤管理

当前,全军基层单位都在认真贯彻落实《军队基层后勤管理暂行规定》(以下简称《规定》),全面加强基层后勤建设。在执行《规定》的过程中会遇到形形色色的矛盾和问题,问题千头万绪,矛盾错综复杂。解决矛盾,克服困难,落实《规定》要求,提纲挈领地做好基础后勤工作?我们认为,应正确处理以下关系。一、处理好“软件”与“硬件”的关系,把侧重点放在抓“软件”建设上近年来。

集约化后勤管理论

该文引用了农业生产中“集约”这一概念,并赋予新的含义:按业务管理工作的实际,对管理要素进行优化组合,将以连为主的小而全、分散型、粗放式的后勤管理方式逐步过渡形成团连结合、以团为主、集中控制管理的集中型、集约化的后勤管理,并称之为集约化后勤管理模式。该模式的基本组织形式是以建制团为单位,以后勤现有职能部门为基础,分别建立财务控制、生产生活服务、装备修理、营房营具维修和后勤人才培训等五个中心,对所属单位实施服务、保障、指导,监督和管理。