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因特网与信息营销 被引量:1
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作者 嵇丽 王家雄 《情报理论与实践》 CSSCI 北大核心 2002年第1期29-31,共3页
The paper first gives a brief introduction to Internet.Then,based on a discussion on the definition and classification of information marketing,it makes a detailed analysis of the reasons why information can be market... The paper first gives a brief introduction to Internet.Then,based on a discussion on the definition and classification of information marketing,it makes a detailed analysis of the reasons why information can be marketed on the Internet.Finally,the development trend of information marketing on the Internet is predicted. 展开更多
关键词 因特网 信息营销 营利性信息营销 辅助性信息营销 发展趋势 信息经济
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