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湖州市体育彩票市场营销策略
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作者 韩秋红 《教育教学论坛》 2010年第35期244-245,共2页
运用问卷调查法、实地考察法、访谈法、文献资料法和数理统计法对湖州市体育彩票市场情况进行了研究。结果表明:湖州市体育彩民以中青年的男性为主体;彩民的文化程度以高中为基点向两侧降低,以此相对应的,体育彩民的职业以工人、打工族... 运用问卷调查法、实地考察法、访谈法、文献资料法和数理统计法对湖州市体育彩票市场情况进行了研究。结果表明:湖州市体育彩民以中青年的男性为主体;彩民的文化程度以高中为基点向两侧降低,以此相对应的,体育彩民的职业以工人、打工族等社会低保障人群为主。而多数的彩民购买时间都在两年左右;79%的彩民经常购买体育彩票;购买额度基本上都在100元以下,而购买"6+1"彩票的彩民最多,购买这些玩法的主要目的是为了碰运气和中大奖。因此,提高返奖率,创新销售渠道模式;做好体育彩票的管理体制工作;加强公益金使用的透明度和监督管理,加强品牌宣传力度,扩大品牌影响力成为湖州市体育彩票的市场营销策略。 展开更多
关键词 体育彩票 彩民 营策略
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江西休闲农业旅游网络营销策略探讨
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作者 陈娟 《河南农业》 2022年第12期49-51,共3页
在后疫情时代,江西省在做好疫情精准彷控前提下,以居民省内游计划——“江西人游江西”活动为抓手,休闲农业旅游取得了较好成效。围绕江西省休闲农业旅游的网络营舗策略现状调研,发现存在定位不明确、产品设计较笼统、特色不够鲜明、网... 在后疫情时代,江西省在做好疫情精准彷控前提下,以居民省内游计划——“江西人游江西”活动为抓手,休闲农业旅游取得了较好成效。围绕江西省休闲农业旅游的网络营舗策略现状调研,发现存在定位不明确、产品设计较笼统、特色不够鲜明、网络营舗渠道构建滞后、传播互动性不足等问题。匹配互朕网用户“感知一兴趣一搜索一行动一分享”的行为路径,提出以下优化策略:品牌与消费者交互感知策略,強化旅游动机;匹配消费者需求的传播内容策略,引起兴趣;互动沟通策略,便捷用户搜索;网红爆晶出品策略,提升旅游消费体验;口碑营销传播策略,促进全民代言。 展开更多
关键词 休闲农业旅游 “江西人游江西” 网络策略
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初探通信行业施工类企业“营改增”的影响及应对策略 被引量:4
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作者 马洪福 《经济视野》 2014年第11期229-230,共2页
本文从财务管理角度对通信行业施工类企业的现状进行分析,阐述了在“营改增”实施后,施工企业在财务管理各方面的影响及应对策略,以求在“营改增”的变革过程中保持企业的竞争力,石角保企业长期稳定的发展。
关键词 施工类企业 改增应对策略
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营改增后建筑业企业所得税纳税筹划风险与规避策略 被引量:1
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作者 温丝 《商情》 2022年第28期4-6,共3页
随着营改增政策的不断改革与完善,使得我国建筑行业的税负在一定程度上有所减轻。营改增对每一个税收范围都进行了明确,避免了企业双重征税的情况。但是,建筑业也是一个拥有自身特点的行业,在营改增的过程中也存在一些待解决的问题,例... 随着营改增政策的不断改革与完善,使得我国建筑行业的税负在一定程度上有所减轻。营改增对每一个税收范围都进行了明确,避免了企业双重征税的情况。但是,建筑业也是一个拥有自身特点的行业,在营改增的过程中也存在一些待解决的问题,例如建设工期长,资金耗费量大,涉及关联行业多,供应商关系复杂,能够取得并且可以抵扣的进项税税额有限等等。本文介绍了营改增后建筑施工单位的发展机遇和挑战,剖析了纳税筹划工作中存在的不同问题,详细研究了纳税筹划工作策略,旨在为建筑施工单位提供切实可行的发展建议,促进施工单位实现健康发展。 展开更多
关键词 建筑企业所得税纳税筹划改增策略研究
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营改增策略对会计工作的影响研究——以电信行业为例
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作者 杨再娟 《中国商论》 2020年第1期180-181,共2页
营改增政策的实施,为我国电信行业财务工作带来了较大影响,不仅加大了电信行业财务的管理难度,还造成了在短期内财务指标下降的问题,因此相关电信行业企业需要制定出积极的营改增应对措施,如何借助营改增政策的实施,助力我国电信行业经... 营改增政策的实施,为我国电信行业财务工作带来了较大影响,不仅加大了电信行业财务的管理难度,还造成了在短期内财务指标下降的问题,因此相关电信行业企业需要制定出积极的营改增应对措施,如何借助营改增政策的实施,助力我国电信行业经济效益和社会效益的稳步提升,是当前我国电信行业发展的主要问题。 展开更多
关键词 电信行业 改增策略 会计工作 影响研究
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《深圳商报》融合创新的实践与成果
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作者 冯韶丹 岳婧雅 《传媒》 2024年第3期40-42,共3页
《深圳商报》近年来探索媒体融合新路径,在内容报道、客户端建设、营收拓展等方面积累了丰富的经验,不但扩大了品牌的影响力,而且在报业面临多重压力的背景下实现了营收的逆势上扬,成为财经新媒体领域的一匹黑马。其取得这些成果主要得... 《深圳商报》近年来探索媒体融合新路径,在内容报道、客户端建设、营收拓展等方面积累了丰富的经验,不但扩大了品牌的影响力,而且在报业面临多重压力的背景下实现了营收的逆势上扬,成为财经新媒体领域的一匹黑马。其取得这些成果主要得益于:一是以经济报道为核心定位,力推精品讲述深圳故事;二是以深度融合为转型方向,技术加持打造社交平台;三是以优化营收为基本策略,多管齐下持续提升效益。这些成功经验值得更多报纸媒体参考学习。 展开更多
关键词 媒体融合 策略 《深圳商报》 读创
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营改增对施工企业财务会计的影响及对策 被引量:8
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作者 蒋杰 《现代营销(下)》 2017年第8期171-171,共1页
营改增政策自发布以来,对建筑施工行业造成了巨大的影响,尤其是在实施过程中,对建筑施工企业的财务和会计方面,营改增政策使有的建筑施工企业财务进入良性发展阶段,同时,也有企业在面对营改增的同时,没有及时灵活应对,导致自身企业的赋... 营改增政策自发布以来,对建筑施工行业造成了巨大的影响,尤其是在实施过程中,对建筑施工企业的财务和会计方面,营改增政策使有的建筑施工企业财务进入良性发展阶段,同时,也有企业在面对营改增的同时,没有及时灵活应对,导致自身企业的赋税不但没有减少,相反出现了越来越高的现象。本文针对这一现象,在施工建筑行业内展开了积极全面细致的调查和访问,全方位多层次地说明了营改增对施工企业财务会计的影响以及相关策略分析。 展开更多
关键词 改增政策 施工企业财务 施工企业会计 改增的应对策略
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市场营销理论体系的演进及其拓展空间
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作者 陈杰 《电子乐园》 2018年第11期353-353,共1页
近年来,随着我国经济水平不断提高,市场营体系不断完善。现如今,越来越多的人已经享受到了营体系良好发展的优势。 依据事实证明,目前较多的大型企业都已经将新型营体系运用到市场营的环节之中,并取得了较为有效的成果,企业的经济效益与... 近年来,随着我国经济水平不断提高,市场营体系不断完善。现如今,越来越多的人已经享受到了营体系良好发展的优势。 依据事实证明,目前较多的大型企业都已经将新型营体系运用到市场营的环节之中,并取得了较为有效的成果,企业的经济效益与社 会竞争力都取得了丰盛的成果。当然,企业的市场营也面临着诸多的挑战,一些企业不注重营模式的创新,终以失败告终。本文主 要以营理论三个阶段阐述其体系演进,后探讨营理论体系的扩展空间和更多维度的应用,希望对读者提供有益参考。 展开更多
关键词 企业 市场 营策略
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A plant nutrition strategy for ex-situ conservation based on "Ecological Similarity"
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作者 万开元 陈防 +2 位作者 陶勇 陈树森 张过师 《Journal of Forestry Research》 SCIE CAS CSCD 2008年第4期329-334,共6页
This paper reviewed a large scale conservation work of rare and endangered plants currently conducted in main botanical gardens in China, and the existed, predictable and neglected problems on plant growth and reprodu... This paper reviewed a large scale conservation work of rare and endangered plants currently conducted in main botanical gardens in China, and the existed, predictable and neglected problems on plant growth and reproduction in ex-situ conservation process. Considered the status quo in plant ex conservation, a nutritional strategy on the plant conservation was proposed based on 'Ecological Similarity'. Its main idea was that the ex-situ conservation plants coming from natural ecosystem were compulsively allocated in the agro-ecosystems and would return to natural ecosystem ultimately. Therefore, research on plant nutrition of the ex-situ conservation plants should neither just pursue yield and quality as that in agro-ecosystems nor merely stay on intrinsic natures without human intervening. We should give attentions to both of their attributes as in natural ecosystems and in agro-ecosystems, i.e., taking full advantage of plant nutritional measures as in agro-ecosystems to solve actual survival problems of the ex-conservation plants, and ensuring the final goal of returning to nature and playing its ecological role. 展开更多
关键词 ex-situ conservation ecological similarity plant nutrition conservation strategy
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2160.财富评出全球最佳制药企业
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《辽宁医药》 2001年第3期45-45,共1页
关键词 制药企业 辉瑞制药 营策略 产品质量
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管理沟通在企业战略管理中的应用 被引量:2
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作者 赵臻 解芳 《现代管理科学》 2007年第5期115-116,共2页
在经济全球化浪潮的推动下,这个世界变得如此之小、变化如此之快。企业大多面临竞争的压力,产品更新换代加快,要求不断创新,竞争十分激烈。在此环境下面如何制定出凝聚共识,既有弹性应变又有刚性执行力的战略及其实施计划是一件考验企... 在经济全球化浪潮的推动下,这个世界变得如此之小、变化如此之快。企业大多面临竞争的压力,产品更新换代加快,要求不断创新,竞争十分激烈。在此环境下面如何制定出凝聚共识,既有弹性应变又有刚性执行力的战略及其实施计划是一件考验企业家智慧的大事。唯有这样,企业才有可能在竞争中胜出。以某台湾电子业公司的策略营为例,充分应用参与式沟通原理,加强员工的参与度,充分沟通,凝聚共识可以起到事半功倍的效果。 展开更多
关键词 参与式沟通 策略 平衡计分卡(BSC) KPI(Key Performance Index)
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Integral evaluation of operating quality and the deciding of management strategy in productive coal mines 被引量:2
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作者 赵景礼 《Journal of Coal Science & Engineering(China)》 2004年第1期91-96,共6页
According to overall mean square root of weighted deviation, presented an evaluation model of geology-technique-social conditions with a significant index system for the estimation of operating quality in productive c... According to overall mean square root of weighted deviation, presented an evaluation model of geology-technique-social conditions with a significant index system for the estimation of operating quality in productive coal mines. In the given example, the evaluation result is used to decide management strategy of coal mine, which plays a guiding role in the production. 展开更多
关键词 productive coal mine evaluation model index system management strategy
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Study on the judgment model of dyeing and weaving corporation's core competence
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作者 崔婷 《Journal of Harbin Institute of Technology(New Series)》 EI CAS 2007年第6期871-874,共4页
On the basis of the dyeing and weaving corporations’ characters,this paper put forward the dimensionality and index system to analyze the core competence. This paper divided the core competence into three layers and ... On the basis of the dyeing and weaving corporations’ characters,this paper put forward the dimensionality and index system to analyze the core competence. This paper divided the core competence into three layers and gave out the Dimensional-Hierarchical structure of core competence through combining the analysis dimensionalities with the competence layers. The model was described to evaluate,analyze and judge the dyeing and weaving corporation’s competence. 展开更多
关键词 core competence dyeing and weaving EVALUATION judgement model
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The Dynamic Evaluation of Enterprise's Strategy Based on Rough Set Theory
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作者 刘恒江 陈继祥 《Journal of Donghua University(English Edition)》 EI CAS 2003年第3期117-121,共5页
This paper presents dynamic evaluation of enterprise's strategy which is suitable for dealing with the complex and dynamic problems of strategic evaluation. Rough Set Theory is a powerful mathematical tool to hand... This paper presents dynamic evaluation of enterprise's strategy which is suitable for dealing with the complex and dynamic problems of strategic evaluation. Rough Set Theory is a powerful mathematical tool to handle vagueness and uncertainty of dynamic evaluation. By the application of Rough Set Theory, this paper computes the significance and weights of each evaluation criterion and helps to lay evaluation emphasis on the main and effective criteria. From the reduced decision table,evaluators can get decision rules Which direct them to give judgment or suggestion of strategy. The whole evaluation process is decided by data, so the results are certain and reasonable. 展开更多
关键词 Rough Set enterprise's strategy dynamic evaluation
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Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO
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作者 刘春红 江静 李杰 《Journal of Donghua University(English Edition)》 EI CAS 2003年第3期63-68,共6页
With the entry to WTO and development of IT, banks in China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. B... With the entry to WTO and development of IT, banks in China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. Based on relevantly selective reviews of literature of strategy theory and research, a model is developed to study banks' strategic response to entry to WTO. According to a survey of 192 sets of questionnaires, this study finds that external pressure, business strategy and perceived benefits of Internet banking would influence banks' perceived increase in Internet banking investment. And banks' perceived increase in Internet banking investment has no difference between big banks and small banks. 展开更多
关键词 Internet banking business strategy perceived benefits
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Measurement of associations between mobile calls and mobile-internet surfing
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作者 宋竹 Qin Zhiguang +1 位作者 Luo Jiaqing Zhang Yuehan 《High Technology Letters》 EI CAS 2015年第2期162-170,共9页
Measuring mobile calls data is an increasingly import issue,which will benefit to the understanding of the behavior of mobile users and assist telecom operators to optimize their business strategies.The existing resea... Measuring mobile calls data is an increasingly import issue,which will benefit to the understanding of the behavior of mobile users and assist telecom operators to optimize their business strategies.The existing researches on cell phone data measurement only focus on mobile calls or on mobile-internet surfing and little researches focus on the interactions of behaviors between them.In this paper,some basic factors of the association between mobile calls and mobile-internet surfing are measured.Then first their distributions are compared and the preference of users is quantified.After that experiments on the curve fitting of both the whole and parts of these distributions are done.Through the comparison of the correlation coefficients and Fourier fitting parameters,different behaviors is found between workdays and weekends,as well as Saturdays and Sundays in mobile-call distributions.Besides,the results of our observation show that the mobile-internet traffic does not always monotone increase with the increase of online time,significant changes are observed after 8hours of mobile-internet surfing. 展开更多
关键词 measurement DISTRIBUTION mobile calls mobile-internet surfing FITTING
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The determinants of shareholders' wealth of acquiring firms in India
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作者 M. Selvam S. Vanitha J.Gayathri E. Bennet P. Nageswari 《Journal of Modern Accounting and Auditing》 2010年第1期46-54,共9页
Corporate restructuring has become a major component in the financial and economic environment all over the world. Industrial restructuring has raised important issues for business decisions as well as for public poli... Corporate restructuring has become a major component in the financial and economic environment all over the world. Industrial restructuring has raised important issues for business decisions as well as for public policy formulation. Since 1991, Indian industries have been increasingly exposed to both domestic and international competition and competitiveness. The companies started restructuring there operations around their core business there M & A. But M & A is an area of potential good and harm in corporate strategy including manufacturing industry. Therefore, an attempt has been made to analyze the security returns and to find out the net wealth increase or decrease to the shareholders of acquiring firms. In India, there are totally 58 manufacturing companies which have undergone mergers and acquisitions during 2000, 2001 & 2002. Thirty percentage from the total population was taken as sample size (i.e., 17 companies out of 58). The present study is mainly based on secondary data. The Market Model and Market Adjusted Returns Model analysis are used as tools of analysis. 展开更多
关键词 corporate restrncturing mergers and acquisitions accounting ratios cumulative abnormal returns independent and dependent variables
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Does the reputation matter? Corporate reputation and earnings quality
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作者 TAN Hong-tao 《Journal of Modern Accounting and Auditing》 2008年第8期53-59,共7页
Good corporate reputations are critical not only because of the potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. This paper te... Good corporate reputations are critical not only because of the potential for value creation, but also because their intangible character makes replication by competing firms considerably more difficult. This paper tests the relationship between the reputation and the earnings quality. Through a partial correlation test and a regression test, I do find the evidence that the reputation is not only positively correlated with superior earnings quality, but also does have positive effect on superior earnings quality, as well as the superior total sales do in Chinese public companies. 展开更多
关键词 REPUTATION ACCRUALS cash flow components earnings quality
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Nesting Activity and Conservation Status of the Hawksbill Turtle (Eretmochelys imbricata) in Persian Gulf
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作者 Seyyed Mohammad Bagher Nabavi Ruhollah Zare Mahdieh Eftekhar Vaghefi 《Journal of Life Sciences》 2012年第1期74-79,共6页
Nesting activity, declining factors and conversation strategy of hawksbill turtle (Eretmochelys imbricata) in Persian Gulf islands investigated. Nesting analysis and hatchability has been monitored by counting. Our ... Nesting activity, declining factors and conversation strategy of hawksbill turtle (Eretmochelys imbricata) in Persian Gulf islands investigated. Nesting analysis and hatchability has been monitored by counting. Our management strategy has been useful significantly in preserving hawksbill turtle existence. Depletion prevented, nesting habitats protected and better conservative programs designed. 展开更多
关键词 Hawksbill turtle (Eretmochelys imbricata) Persian Gulf nesting season conservation.
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Verlagsgruppe Passau, Orkla Media, and Mecom Analysis of Different Business Strategies on Polish Press Market
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作者 Adam Szynol 《Journalism and Mass Communication》 2012年第2期355-362,共8页
After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland ... After socio-political breakthrough in 1989 foreign companies entered Polish media market. Firstly, investors appeared in the press sector, later on in the electronic media. One of the first groups presented in Poland was Orkla Media. The Norwegians launched a brand new regional daily. After subsequent failure they changed the pattern of business activity. When in 2006 Mecom bought out Orkla's shares, a new era began. The British fund was mainly interested in making their assets more profitable. The biggest shareholder of the regional press sector, however, is still Verlagsgruppe Passau (VGP). The German group appeared in 1993, in disguise of a Swiss company and next year took over eight regional dailies. In due course, VGP bought out a couple of more regional titles and became the leader of this sector of the market. Although the Germans were competing against the Norwegians and the Brits, they showed a different style of managing their assets. The author attempts to describe different patterns of business strategy in the press sector in Poland, examining each investor's behavior and the results of their efforts. This can lead to conclusions about the past activities as well as to predictions about the future of the market. 展开更多
关键词 regional dailies Passauer Orkla Mecom mergers business strategies
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