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湖州市体育彩票市场营销策略
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作者 韩秋红 《教育教学论坛》 2010年第35期244-245,共2页
运用问卷调查法、实地考察法、访谈法、文献资料法和数理统计法对湖州市体育彩票市场情况进行了研究。结果表明:湖州市体育彩民以中青年的男性为主体;彩民的文化程度以高中为基点向两侧降低,以此相对应的,体育彩民的职业以工人、打工族... 运用问卷调查法、实地考察法、访谈法、文献资料法和数理统计法对湖州市体育彩票市场情况进行了研究。结果表明:湖州市体育彩民以中青年的男性为主体;彩民的文化程度以高中为基点向两侧降低,以此相对应的,体育彩民的职业以工人、打工族等社会低保障人群为主。而多数的彩民购买时间都在两年左右;79%的彩民经常购买体育彩票;购买额度基本上都在100元以下,而购买"6+1"彩票的彩民最多,购买这些玩法的主要目的是为了碰运气和中大奖。因此,提高返奖率,创新销售渠道模式;做好体育彩票的管理体制工作;加强公益金使用的透明度和监督管理,加强品牌宣传力度,扩大品牌影响力成为湖州市体育彩票的市场营销策略。 展开更多
关键词 体育彩票 彩民 营策略销
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Strategy Approach towards Product Lifecycle Management
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作者 林毅 亢英英 严隽琪 《Journal of Donghua University(English Edition)》 EI CAS 2004年第2期135-140,共6页
Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focus... Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focusing on data organization for product lifecycle management was promoted. The approach takes product platform as the base, view engine and rule-based access as data access mechanism, and integration and collaboration bus as a enabler to allow participants involved in product lifecycle to get convenient, WEB-based access to the internal and external content, applications, and services. 展开更多
关键词 product lifecycle management (PLM) product platform view engine integration collaboration bus extended enterprise
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Marketing Strategies under the Guidance of the Principle Giving Priority to Efficiency
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作者 Guangzeng ZHANG 《International Journal of Technology Management》 2013年第7期70-72,共3页
To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on ... To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on Wanda and Baogang Group successfully applying the principle giving priority to efficiency and achieving outstanding marketing strategies, and also the problems necessary for enterprises to focus in making marketing strategies are analyzed, aiming at providing certain reference for enterprises to make marketing strategies. 展开更多
关键词 Giving Priority to Efficiency Marketing Strategy APPLICATION PROBLEMS
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Relationship Marketing: Interactions and Management
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作者 Juan Shi Hong Pan 《Chinese Business Review》 2006年第4期1-8,14,共9页
Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, th... Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization. 展开更多
关键词 relational factors relationship marketing interactions in relationship marketing interactive management
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The analysis of marketing strategy of fast fashion brand from the success of"H&M"
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作者 Huanliang Zhu Wenhao Su 《International Journal of Technology Management》 2013年第10期122-123,共2页
In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable ... In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers (especially young consumers), a smart of consumers are attracted to buy for its "fair price" , " high quality" , "fashion" and other characteristics. In this paper, the success case of the most successful "H&M" brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the "magic weapon" of fast fashion brands' development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands. 展开更多
关键词 MARKETING Marketing strategy Fast fashion brands Fashion industry.
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The 2.0 Marketing Strategies for Wine Tourism Destinations of Excellence
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作者 Paola Scorrano 《Chinese Business Review》 2011年第10期948-960,共13页
The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these t... The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these tools within the "official" destination websites. The main research questions are: (1) Do wine tourism destinations of excellence worldwide make use of Web 2.0 tools in their official websites? (2) Is it possible to estimate the degree of intensity of use of such tools? The method used for the purpose of this research is inductive: starting from the observation of some specific cases we wanted to implement a scoring model that, taking into account the presence and intensity of the use of Web 2.0 tools selected by the wine tourism destinations of excellence, could be replicated in different contexts from the one analyzed here. The study reveals the interest in the tools of Web 2.0 by the institutional bodies responsible for management of destinations; however it also shows that there is not a full awareness of the scope of strategic and organizational development in the web 2.0 applications resulting in the relationship with potential visitors and those who have already experienced a tourist territory. 展开更多
关键词 wine tourism Web 2.0 social network destination management
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Analysis on the E-commerce Operation Model Selection of Traditional Enterprises
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作者 Hui WEN 《International Journal of Technology Management》 2013年第7期22-24,共3页
Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the d... Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the development of the times and ensure a steadfast competitive position, traditional enterprises should pay attention to the development of e-commerce business and achieve enterprise marketing strategies through enough channels. In this paper, through the analysis on the current situation and restriction factors of e-commerce in traditional enterprises, suggestions are provided for traditional enterprises to construct sales model and marketing strategy, hoping a help can be provided for the enterprises to develop e-commerce and enhance the competitiveness in the market. 展开更多
关键词 Traditional Enterprises E-COMMERCE Business Model MARKETING
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Business Choice of Enterprises’Diversification
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作者 QinZheng ZouJianjun ChenShou 《Ecological Economy》 2005年第1期106-109,共4页
The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must ... The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business.Then we should make sure whether the core competencies match the critical success factors or not. The new business should be useful for cultivating sustainable competitive advantage. 展开更多
关键词 diversification strategy business choosing core competences
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The marketing situation and measures of the network sporting goods
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《International English Education Research》 2014年第1期55-58,共4页
This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some ... This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods. 展开更多
关键词 sporting goods network marketing
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How Do Companies Achieve Their Marketing Goals With Social Networks?
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作者 Marcello Sansone Andrea Moretta Tartaglione Roberto Bruni 《Chinese Business Review》 2012年第11期970-980,共11页
This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrumen... This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters (people belonging to the 13-30 years old cluster). In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites (SNSs). First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking. 展开更多
关键词 Social network sites (SNSs) MARKETING youngers brand value relationship with customers
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Under the Brand Based on the Relationship between the Fracture and Adjourned Perspective Pehchaolin Brand Recovery
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作者 Wang Yi Mi Lizhong 《International Journal of Technology Management》 2014年第12期33-36,共4页
This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical lit... This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China' s old brand development makes appropriate recommendations and marketing strategies. 展开更多
关键词 Brand Relationships Relationships Adjourned Influencing Factors Pehchaolin Domestic Brands Empirical Analysis
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Market Orientation and Business Performance in the Container Port Industry
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作者 Angeliki Pardali Vangelis Kounoupas 《Journal of Shipping and Ocean Engineering》 2014年第7期173-184,共12页
Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same t... Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports'/terminals' internal and external environment. 展开更多
关键词 Market orientation market intelligence port performance mediating and moderating variables.
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Mechanisms for the Application of Health Services Marketing Policies in Algeria
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作者 Dr.Miloud Toumi 《Journal of Modern Accounting and Auditing》 2012年第6期845-855,共11页
In this paper, we tried to give health services marketing mix and raise patients' interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies ... In this paper, we tried to give health services marketing mix and raise patients' interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients' needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely. 展开更多
关键词 economy of health health services service marketing policies health services marketing policies totalquality management
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Research on marketing module and competitive strategy of E-Business Based on the VIP Website
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作者 Zuo Teng Tian Shuge Chang Yue 《International English Education Research》 2015年第5期101-103,共3页
E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, ... E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world. 展开更多
关键词 VIP Website SWOT Module Competitive Strategy
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The rise and development situation of Shanghai independent fashion designer brand
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作者 TANG Xinling 《International English Education Research》 2016年第5期37-39,共3页
Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the dev... Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the development attributions and problems existed, aiming to find the future development path and fitting marketing strategy for those brands. 展开更多
关键词 SHANGHAI independent designer fashion brands
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The Research of Marketing Strategy about China' s Cruise Tourism
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作者 WU XiYan WU MingYuan 《International English Education Research》 2016年第4期69-71,共3页
With the rapid development of Chinese economy and improvement of people's living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the curren... With the rapid development of Chinese economy and improvement of people's living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China. 展开更多
关键词 Cruise tourism Strategy Publicity
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Economical Hotels in Email Marketing Strategy
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作者 Zhenhua ZHANG 《International Journal of Technology Management》 2014年第11期95-97,共3页
With the rapid development of China' s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer ga... With the rapid development of China' s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance. 展开更多
关键词 Economical Hotels Email Marketing User License
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The Study of Marketing Tactics for SoLoMo-Mode- Based Handset Banks
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作者 Liu Jian 《International Journal of Technology Management》 2014年第9期34-36,共3页
In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where... In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means. 展开更多
关键词 Handset bank Marketing tactics SoLoMo mode
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Research on an International Marketing Strategy for Japanese Rice
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作者 L. Kiminami A. Kiminami S. Furuzawa 《Journal of Agricultural Science and Technology》 2010年第1期8-20,共13页
This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in or... This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice. 展开更多
关键词 International Marketing Strategy consumer behavior subjective and objective evaluation branding strategy Japanese rice China's consumer market.
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The Analysis of Mobile Phone Companies' Virtual Marketing Strategy
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作者 Libing Zhou Huimin Qian 《International English Education Research》 2014年第8期48-50,共3页
With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio... With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures. 展开更多
关键词 Mobile phone companies Virtual marketing Virtual marketing strategy.
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