Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focus...Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focusing on data organization for product lifecycle management was promoted. The approach takes product platform as the base, view engine and rule-based access as data access mechanism, and integration and collaboration bus as a enabler to allow participants involved in product lifecycle to get convenient, WEB-based access to the internal and external content, applications, and services.展开更多
To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on ...To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on Wanda and Baogang Group successfully applying the principle giving priority to efficiency and achieving outstanding marketing strategies, and also the problems necessary for enterprises to focus in making marketing strategies are analyzed, aiming at providing certain reference for enterprises to make marketing strategies.展开更多
Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, th...Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.展开更多
In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable ...In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers (especially young consumers), a smart of consumers are attracted to buy for its "fair price" , " high quality" , "fashion" and other characteristics. In this paper, the success case of the most successful "H&M" brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the "magic weapon" of fast fashion brands' development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.展开更多
The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these t...The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these tools within the "official" destination websites. The main research questions are: (1) Do wine tourism destinations of excellence worldwide make use of Web 2.0 tools in their official websites? (2) Is it possible to estimate the degree of intensity of use of such tools? The method used for the purpose of this research is inductive: starting from the observation of some specific cases we wanted to implement a scoring model that, taking into account the presence and intensity of the use of Web 2.0 tools selected by the wine tourism destinations of excellence, could be replicated in different contexts from the one analyzed here. The study reveals the interest in the tools of Web 2.0 by the institutional bodies responsible for management of destinations; however it also shows that there is not a full awareness of the scope of strategic and organizational development in the web 2.0 applications resulting in the relationship with potential visitors and those who have already experienced a tourist territory.展开更多
Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the d...Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the development of the times and ensure a steadfast competitive position, traditional enterprises should pay attention to the development of e-commerce business and achieve enterprise marketing strategies through enough channels. In this paper, through the analysis on the current situation and restriction factors of e-commerce in traditional enterprises, suggestions are provided for traditional enterprises to construct sales model and marketing strategy, hoping a help can be provided for the enterprises to develop e-commerce and enhance the competitiveness in the market.展开更多
The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must ...The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business.Then we should make sure whether the core competencies match the critical success factors or not. The new business should be useful for cultivating sustainable competitive advantage.展开更多
This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some ...This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.展开更多
This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrumen...This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters (people belonging to the 13-30 years old cluster). In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites (SNSs). First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.展开更多
This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical lit...This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China' s old brand development makes appropriate recommendations and marketing strategies.展开更多
Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same t...Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports'/terminals' internal and external environment.展开更多
In this paper, we tried to give health services marketing mix and raise patients' interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies ...In this paper, we tried to give health services marketing mix and raise patients' interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients' needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely.展开更多
E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, ...E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world.展开更多
Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the dev...Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the development attributions and problems existed, aiming to find the future development path and fitting marketing strategy for those brands.展开更多
With the rapid development of Chinese economy and improvement of people's living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the curren...With the rapid development of Chinese economy and improvement of people's living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China.展开更多
With the rapid development of China' s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer ga...With the rapid development of China' s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.展开更多
In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where...In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.展开更多
This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in or...This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.展开更多
With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio...With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.展开更多
文摘Mass Customization and global economic collaboration drives the product development and management beyond internal enterprise to cover the whole product value chain. To meet such requirement, a strategy approach focusing on data organization for product lifecycle management was promoted. The approach takes product platform as the base, view engine and rule-based access as data access mechanism, and integration and collaboration bus as a enabler to allow participants involved in product lifecycle to get convenient, WEB-based access to the internal and external content, applications, and services.
文摘To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on Wanda and Baogang Group successfully applying the principle giving priority to efficiency and achieving outstanding marketing strategies, and also the problems necessary for enterprises to focus in making marketing strategies are analyzed, aiming at providing certain reference for enterprises to make marketing strategies.
文摘Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.
文摘In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers (especially young consumers), a smart of consumers are attracted to buy for its "fair price" , " high quality" , "fashion" and other characteristics. In this paper, the success case of the most successful "H&M" brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the "magic weapon" of fast fashion brands' development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.
文摘The aim of this paper is to empirically research the use of Web 2.0 applications in the communication strategies of wine tourism destinations of excellence; main attention will be focused on the integration of these tools within the "official" destination websites. The main research questions are: (1) Do wine tourism destinations of excellence worldwide make use of Web 2.0 tools in their official websites? (2) Is it possible to estimate the degree of intensity of use of such tools? The method used for the purpose of this research is inductive: starting from the observation of some specific cases we wanted to implement a scoring model that, taking into account the presence and intensity of the use of Web 2.0 tools selected by the wine tourism destinations of excellence, could be replicated in different contexts from the one analyzed here. The study reveals the interest in the tools of Web 2.0 by the institutional bodies responsible for management of destinations; however it also shows that there is not a full awareness of the scope of strategic and organizational development in the web 2.0 applications resulting in the relationship with potential visitors and those who have already experienced a tourist territory.
文摘Along with the rapid development of information technology and the Internet, the network has gradually begun to develop its business function, which is providing an e-commerce trading platform. To keep pace with the development of the times and ensure a steadfast competitive position, traditional enterprises should pay attention to the development of e-commerce business and achieve enterprise marketing strategies through enough channels. In this paper, through the analysis on the current situation and restriction factors of e-commerce in traditional enterprises, suggestions are provided for traditional enterprises to construct sales model and marketing strategy, hoping a help can be provided for the enterprises to develop e-commerce and enhance the competitiveness in the market.
基金Supported by Natural Science Foundation ofChina,grantNO.79870031
文摘The strategy of diversification has become an important approach to enterprise development. A success- ful diversification strategy depends mainly on the correct business choice.Before choosing a new business,we must identify the core competencies of the enterprise and research the attraction and critical success factors of the target business.Then we should make sure whether the core competencies match the critical success factors or not. The new business should be useful for cultivating sustainable competitive advantage.
文摘This article describes the present situation of network sporting goods and analyzes the problem of sporting goods that exists on the network marketing, in addition, we propose marketing strategies, also, we have some suggestions on the sustainable developmem of the network marketing of sporting goods.
文摘This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters (people belonging to the 13-30 years old cluster). In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites (SNSs). First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.
文摘This paper is mainly based on the relationship between the fractures and adjourned the brand perspective, it chooses classic domestics Pehchaolin skin care brand for study. On the basis of the relevant theoretical literature review on the use of empirical analysis methods for the recovery of Pehchaolin brands were analyzed to construct the Pehchaolin brand adjourned intention factors model and validate the model based on the data. Finally, based on the above analysis, some of China' s old brand development makes appropriate recommendations and marketing strategies.
文摘Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports'/terminals' internal and external environment.
文摘In this paper, we tried to give health services marketing mix and raise patients' interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients' needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely.
文摘E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world.
文摘Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the development attributions and problems existed, aiming to find the future development path and fitting marketing strategy for those brands.
文摘With the rapid development of Chinese economy and improvement of people's living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China.
文摘With the rapid development of China' s tourism industry, the country in various regional economy hotels has sprung up everywhere. Economical hotels affected due to low prices of factors, more and more pro-consumer gaze. Customers source a large part of budget hotels are from users, how to promote their hotel through the Internet is a problem that must be considered by the economy hotel, the paper through the study of economy hotel email marketing strategy wants to Economical hotels certain significance.
文摘In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.
文摘This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers' criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.
文摘With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.