为研究和发展生产工业品的企业的国际市场营销活动,欧洲的市场营销学者提出了'相互作用'(The Interact ion Approach)的营销策略理论,即通过供需双方企业的人员和部门之间的相互接触、联系、作用和影响,以建立和发展双方业务关...为研究和发展生产工业品的企业的国际市场营销活动,欧洲的市场营销学者提出了'相互作用'(The Interact ion Approach)的营销策略理论,即通过供需双方企业的人员和部门之间的相互接触、联系、作用和影响,以建立和发展双方业务关系的策略理论.本文阐述该理论的模式和特点,并介绍英国某公司的成功实例。通过讨论提出工业品出口企业开拓和发展国际市场营销的重要策略。展开更多
The tourism consumption behavior of the young people has significant effect on the present social tourism consumption behavior. Intensifying the research on tourism consumption behavior of the youth group helps to exp...The tourism consumption behavior of the young people has significant effect on the present social tourism consumption behavior. Intensifying the research on tourism consumption behavior of the youth group helps to explore the hot spot of tourism consumption, and designing specific marketing programs and taping into consumption potential is the key to market development. The research takes the university students in the youth group as an example to analyze the features and difference of tourism consumption behavior and observe tourism consumption marketing of the university students, for providing reference for the expansion of tourism market.展开更多
The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationshi...The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.展开更多
In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable ...In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.展开更多
文摘为研究和发展生产工业品的企业的国际市场营销活动,欧洲的市场营销学者提出了'相互作用'(The Interact ion Approach)的营销策略理论,即通过供需双方企业的人员和部门之间的相互接触、联系、作用和影响,以建立和发展双方业务关系的策略理论.本文阐述该理论的模式和特点,并介绍英国某公司的成功实例。通过讨论提出工业品出口企业开拓和发展国际市场营销的重要策略。
文摘The tourism consumption behavior of the young people has significant effect on the present social tourism consumption behavior. Intensifying the research on tourism consumption behavior of the youth group helps to explore the hot spot of tourism consumption, and designing specific marketing programs and taping into consumption potential is the key to market development. The research takes the university students in the youth group as an example to analyze the features and difference of tourism consumption behavior and observe tourism consumption marketing of the university students, for providing reference for the expansion of tourism market.
文摘The process of the economic globalization that has increasingly made markets for goods and services, capital markets, and interdependent consumption patterns, is strongly linked to the current issue of the relationship between marketing and territory. Marketing is usually described as a set of tools used by businesses to promote the exchange of goods and services produced in order to fully meet the demand of the community of the territory in which they operate. Therefore, to apply marketing to the territory, one needs to identify a set of rules for programming, evaluation, and promotion, in order to attract producers and consumers to an area, in which there are both tangible and intangible factors. The ability to create a development process is not only related to the possession of these factors, but also and above all to the ability to make them cohesive so that the area as a whole has more value than its individual components. In this paper, the authors show that it is not so much the actions carried out by local political institutions, but those of IKEA~ itself have contributed to the improvement of the area around Bari, where it has chosen to open a store.
文摘In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.
