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如何运作夜场终端?
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作者 范云峰 《中国商贸》 2002年第9期90-91,共2页
石家庄金先生: 我是一个酒类经销商,原先一直做白酒,现在到了淡季,所以想在其他方面有所拓展。经过分析和思考,我打算经销一到两个品牌的葡萄酒,主要送往石家庄的夜场(如迪厅、酒吧等)。我知道将产品送入这些店中要交一定的入场费,... 石家庄金先生: 我是一个酒类经销商,原先一直做白酒,现在到了淡季,所以想在其他方面有所拓展。经过分析和思考,我打算经销一到两个品牌的葡萄酒,主要送往石家庄的夜场(如迪厅、酒吧等)。我知道将产品送入这些店中要交一定的入场费,但对这些场合不太了解。对于运作夜场终端,各位有何高招,敬请多多赐教。 展开更多
关键词 夜场 营销经商 终端运作 对策 酒类经销
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Methodology of Fashion Merchandising by Modularization Operation Management
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作者 李俊 吴海燕 张渭源 《Journal of Donghua University(English Edition)》 EI CAS 2003年第2期56-58,共3页
Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the ac... Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy. 展开更多
关键词 modularization operation management MERCHANDISING ideal model
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